Since 1992, Don Mitchell and Carol Coles have been studying the most successful companies, those whose stock prices continually rose the fastest under the same CEO during the previous three years. They discovered that the most successful companies in this group, unlike their competitors, made major improvements in their business models every two to four years. This was their "secret weapon."

This groundbreaking book draws on the authors' extensive study of hundreds of companies. It offers step-by-step guidance for using the most effective, often-ignored, and least understood techniques for establishing and improving on an industry-leading position through continuous business model improvement. It demonstrates how to use the resources and competitive advantages from each reinvention to establish a foundation for future reinventions. The result is an ever-increasing, customer-delighting, stakeholder-rewarding lead over the competition.

• Shares previously hidden secrets of how any company can improve sales and profit growth faster by using continual business model reinvention
• Enables any business to improve customer benefits, adjust prices to make what it offers more attractive to acquire and use, and reduce costs at a record-setting pace
• Provides dozens of new examples of developing industry leadership by a wide variety of small to large companies