The Value Effect

A Murder Mystery about the Compulsive Pursuit of The Next Big Thing

John Guaspari (Author)

Publication date: 09/06/2002

The Value Effect
  • By the author of the 300,000 copy bestseller, I Know It When I See It
  • An accessible, fun, and easy-to-read book with a serious focus on how to create an environment within organizations where change efforts don't become the Next Big Thing, but can take root, grow, and succeed
  • Introduces a common language and framework for getting everyone in an organization on the same page about the single most important business issue: creating value for customers

Through this ingenious, entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we had hoped they would? Renowned customer value and quality guru John Guaspari provides an insightful analysis of why a variety of organizational change initiatives often fall short-what he calls Next Big Things-and offers an effective, dynamic alternative: the Value Effect.

In presenting "The Evidence" of the case, Guaspari shows how the Value Effect can in fact provide the organizational alignment and tap into the energy needed to create and sustain organizational change. The Value Effect, he reveals, does not replace the other change methods, but instead creates the underlying context on which any change effort must be founded. Guaspari explains what value really is and provides basic steps for applying the Value Effect. He clearly states the grounding tenets to which a company must fervently adhere to sustain its transformational power, including making customer value the primary focus of the organization, ensuring that everyone knows what is of value to customers, and engaging everyone in delivering value to the customer.

In this book, Guaspari shows that the full power of the Value Effect is only unleashed when individuals realize that it is not a Next Big Thing after all. Rather, its power comes from its ability to provide a stable and enduring context to help people and their organizations better understand and deal with change.

  • By the author of the 300,000 copy bestseller, I Know It When I See It
  • An accessible, fun, and easy-to-read book with a serious focus on how to create an environment within organizations where change efforts don't become the Next Big Thing, but can take root, grow, and succeed
  • Introduces a common language and framework for getting everyone in an organization on the same page about the single most important business issue: creating value for customers

Read more and meet author below



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9781576750926

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Overview

  • By the author of the 300,000 copy bestseller, I Know It When I See It
  • An accessible, fun, and easy-to-read book with a serious focus on how to create an environment within organizations where change efforts don't become the Next Big Thing, but can take root, grow, and succeed
  • Introduces a common language and framework for getting everyone in an organization on the same page about the single most important business issue: creating value for customers

Through this ingenious, entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we had hoped they would? Renowned customer value and quality guru John Guaspari provides an insightful analysis of why a variety of organizational change initiatives often fall short-what he calls Next Big Things-and offers an effective, dynamic alternative: the Value Effect.

In presenting "The Evidence" of the case, Guaspari shows how the Value Effect can in fact provide the organizational alignment and tap into the energy needed to create and sustain organizational change. The Value Effect, he reveals, does not replace the other change methods, but instead creates the underlying context on which any change effort must be founded. Guaspari explains what value really is and provides basic steps for applying the Value Effect. He clearly states the grounding tenets to which a company must fervently adhere to sustain its transformational power, including making customer value the primary focus of the organization, ensuring that everyone knows what is of value to customers, and engaging everyone in delivering value to the customer.

In this book, Guaspari shows that the full power of the Value Effect is only unleashed when individuals realize that it is not a Next Big Thing after all. Rather, its power comes from its ability to provide a stable and enduring context to help people and their organizations better understand and deal with change.

  • By the author of the 300,000 copy bestseller, I Know It When I See It
  • An accessible, fun, and easy-to-read book with a serious focus on how to create an environment within organizations where change efforts don't become the Next Big Thing, but can take root, grow, and succeed
  • Introduces a common language and framework for getting everyone in an organization on the same page about the single most important business issue: creating value for customers

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Meet the Author


Visit Author Page - John Guaspari

John Guaspari, named one of the New Quality Gurus by Quality Digest, has for the past two decades been one of the business world's thought leaders on the topics of quality, customer value, and how to use the voice of the customer to energize organizational efforts. He is the author of four previous books, including I Know It When I See It, Theory Why, The Customer Connection: Quality for the Rest of Us, and It's About Time! For more information, visit www.deepcustomerconnections.com.

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Table of Contents

Introduction

  • The Murder
  • The Investigation
  • The Solution
  • The Evidence
    • The Problem isn't Next Big Things. It's Next Big Thing-ism
    • Value: the Basics
    • Why the Value Effect Works Why Focusing on Customer Value Energizes People
    • 7 Guideposts to Applying the Value Effect

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Endorsements

"John Guaspari brings the fundamental principle of customer value down to earth for everyone in the organization-from the CEO to the front-line worker. The 'Value Effect,' as he calls it, must be at the core of any successful effort to mobilize energy and intelligence for competitive advantage."

-- Karl Albrecht, Chairman, Karl Albrecht International and author of Service America

"The Value Effect is a practical, simple, and powerful concept for any manager leading a department or an entire organization. It provides an enduring context for the tools and techniques we already have. Best of all, this 'whodunit' thriller is a great read!"

-- Gordon S. Borteck, Vice President, Human Resources, SMI, Minerals Technologies Inc.

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