An expanded edition of the first practical, nonjudgmental handbook for dealing with microaggressions, featuring examples, sample scripts, action plans, a new discussion and activity guide, and up-to-date suggestions for creating a culture of belonging in the workplace.

Overt discrimination is relatively easy to spot. But the less obvious but more common actions that make people feel left out or stigmatized in our workplaces, commonly called microaggressions, can be hard to identify and even harder to deal with.

The author use a clearer, more accurate term: subtle acts of exclusion (SAE). After all, people generally aren't trying to be aggressive-usually they're trying to say something nice, learn more about a person, or be funny. Bring accused of aggression shuts the conversation down, when you want to open it up.

This book features examples, tools, sample scripts, and action plans to help readers prevent subtle acts of aggression from happening, or deal with them when they do. Updated throughout, this second edition features:

A greatly expanded chapter on intentional acts of inclusion-actions for creating a sense of belonging.
A discussion and activity guide ideal for book clubs and training sessions
A new concluding chapter, Hope for Humanity

Whether in the form of stereotypes, assumptions, backhanded compliments, or objectification, SAEs are damaging to our coworkers, friends, and acquaintances. This book is your friendly, accessible, non-judgemental guide to creating a welcoming workplace.

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.

Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size

The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

“Those looking to move beyond performative allyship will find this an excellent resource.” —Publishers Weekly

“Well-informed, hard-hitting advice for antiracists.” —Kirkus Reviews

What if there were a set of rules to educate people against race-based social faux pas that damage relationships, perpetuate racist stereotypes, and harm people of color? This book provides just that in an effort to slow the malignant domino effect of race-based ignorance in American communities and workplaces to help address the vestiges of our nation's racist past.

Race Rules is an innovative, practical manual for white people of the unwritten rules relating to race, explaining the unvarnished truth about racist and offensive white behaviors. It offers a unique lens from Fatimah Gilliam, a light-skinned Black woman, and is informed by the revealing things white people say when they don't realize she's Black.

Presented as a series of race rules, this book has each chapter tackling a specific topic many people of color wish white people understood. Combining history and explanations with practical advice, it goes beyond the theoretical by focusing on what's implementable.

Gilliam addresses issues such as:

• Racial blinders and misperceptions
• White privilege
• Racial stereotypes
• Everyday choices and behaviors that cause racial harm

Introducing a straightforward universal three-step framework to unlearn racism and challenge misconceptions, this book offers readers a chance to change behaviors and shift mindsets to better navigate cross-racial interactions and relationships. Through its race etiquette guidelines, it teaches white people to become action-oriented racism disruptors instead of silent, complicit supporters of white supremacy.

Offering a revolution in Black business financing, this book centers the entrepreneur and responds to the systemic failures surrounding Black wealth building.

America has a huge racial wealth gap today. Owning a business is one of the best ways to build wealth-but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.

Merging historical information and data with tactical examples and explanations, this practical guide shows us what needs to be done to change the way we support Black companies and how we think about wealth.

Norwood calls for investors to move away from extractive, individualistic, and exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, We believe in you.

With an entrepreneur-centric approach, Believe-in-You Money challenges the systemic failure surrounding Black companies. This book is a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor while also aiming to change our personal relationships with money.

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

Light bulb moments in coaching are the creative insights that change minds and lives.

A new, highly actionable guide for disrupting the narratives holding clients back from resolving problems and making the changes they want in themselves, Breakthrough Coaching provides methods, resources, and exercises to help you activate immediate and sustainable shifts in perspective and behavior, moving you forward on your path of coaching mastery.

Stop being haunted by doubt and discomfort. Discover how to quickly create safety and connection so your clients accept when you challenge their thinking. Then know what to say that evokes the creative flashes of insight that change their minds and lives forever.

Read Breakthrough Coaching to unlock access to:

• 5 Modules of learning and discovery
• 19 Resource Tools and 5 Practice Exercises
• Coaching case studies and examples
• And so much more

No longer will you worry "can I really say that?" or "should I have said more?" Instead, you'll be able to reveal deep desires and dreams, shine a light on blind spots and mental blocks, and open your client's minds to new perspectives that change their stories ripe with new possibilities-in less than an hour of your time together.