Terms of Engagement 2nd Edition

New Ways of Leading and Changing Organizations

Dick Axelrod (Author) | Richard Axelrod (Author)

Publication date: 09/07/2010

Bestseller over 25,000+ copies sold

Terms of Engagement
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm—in which leaders “light a fire” under employees—actually discourages engagement.

Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting
everyone—not just select committees or working groups—enthusiastically committed to organizational transformation. This revised edition features new interviews—everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk—and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

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Formats
Paperback - $29.95 - Members: $26.96
Paperback - $29.95 - Members: $26.96
ePub - $29.95 - Members: $20.97
PDF eBook - $29.95 - Members: $20.97
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Book Details
Overview
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm—in which leaders “light a fire” under employees—actually discourages engagement.

Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting
everyone—not just select committees or working groups—enthusiastically committed to organizational transformation. This revised edition features new interviews—everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk—and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

About the Authors
Endorsements
Table of Contents
Excerpt

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