Sam Horn
Got Your Attention?
1995
$19.95
Unit price perSam Horn explores in this work what it takes to really connect with others and communicate clearly and compellingly. We're taught how to read and write in school; but we're not taught how to genuinely engage people and create mutually rewarding interactions. We're not taught how to earn people's interest so they voluntarily give us their attention, friendship and business. This work teaches you how.
In an impatient world of INFObesity, people don't want more information; they want to be intrigued and they want to be intrigued fast. They want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Sam Horn has developed a disruptive eight-stage INTRIGUE process that teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. Given that goldfish have longer attention spans than humans (nine seconds to our eight), this is a must-read for every executive, entrepreneur, sales and marketing professional, and nonprofit leader who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. This book has been called an updated version of Dale Carnegie's classic How to Win Friends and Influence People for our digital device era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
In an impatient world of INFObesity, people don't want more information; they want to be intrigued and they want to be intrigued fast. They want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Sam Horn has developed a disruptive eight-stage INTRIGUE process that teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. Given that goldfish have longer attention spans than humans (nine seconds to our eight), this is a must-read for every executive, entrepreneur, sales and marketing professional, and nonprofit leader who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. This book has been called an updated version of Dale Carnegie's classic How to Win Friends and Influence People for our digital device era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
Got Your Attention?
1995
$19.95
Unit price per
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