Experience the power of inclusion, community, and taking action! An updated, expanded edition.

By 2045 Latinos will make up 1 in 4 Americans. They are projected to be 78% of the new entries into the labor force in the next ten years. By sheer numbers alone, Latinos will shape the 21st Century. What does it take to lead such a varied and vibrant people who hail from twenty-six countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead?

Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers 10 principles that richly illustrate the inclusive, people-centered, socially responsible, and life-affirming ways Latinos have led their community. This model is uniquely suited to this century's multicultural, global age.

This new and expanded edition includes a chapter on intergenerational leadership that recognizes vast generational shifts are occurring: ten thousand Baby Boomers retire every day and Millennials and Zs are the largest generations in history. Six out of 10 Latinos are millennials. This new chapter can guide us in preparing the next generations to take the helm of leadership.

This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.

This is the first comprehensive book on all aspects of managing Hispanic employees - who already represent nearly a quarter of the U.S. workforce and are projected to represent more than half by 2050 - and it combines practical advice with research knowledge on the unique cultural issues in hiring, motivating, training, supervising, developing, retaining, and other aspects of managing Hispanic workers.

Social justice work is more crucial than ever, but it can be physically and emotionally draining. Longtime activist Denise Collazo offers three keys to help Hispanic women keep their focus, morale, and energy high.

Winner of the gold medal at the International Latino Book Awards for Best Latina-Themed Book and Best Self-Transformational Book!



Doing the work of social change is hard. Waking up every day to take on the biggest challenges of our time can be overwhelming, and sometimes progress is hard to see. And Latina activists face the additional challenges of racism and sexism in a predominantly white, patriarchal society.

Denise Collazo has been there. She is the first Latina, the first woman of color, and the first woman period to raise a family and stay in the work of community organizing at Faith in Action, an international progressive network of 3,000 congregations. Drawing on her own experiences and those of other Latina activists, Collazo lays out three keys to thriving in the movement for social change: leading into your vision, living into the fullest version of yourself, and loving past negatives that hold you back. She also warns about the three signs that you may be checking out, giving up, or passively standing by while problems get worse. This honest, practical, and inspirational book will help Latina activists to burn bright, not burn out.

A much-needed revised edition of the only book that presents a multicultural leadership model integrating eight practices from African-American, American Indian, and Latino communities-an alternative to the heavily or exclusively Anglo-American based concepts of leadership presented by most leadership books. The first edition has sold 20,000 copies, was the winner of the International Latino Book Award, Best Business Book, and was on the Rocky Mountain News Bestseller list.

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership.



Dr. Robert Rodriguez and Andrés T. Tapia call it the "4 percent Shame"-the low percentage of Latino corporate executives today. Inspired by Price Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the external forces of conscious and unconscious biases and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, how they addressed challenges, and how they seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.

Social justice work is more crucial than ever, but it can be physically and emotionally draining. Longtime activist Denise Collazo offers three keys to help Hispanic women keep their focus, morale, and energy high.

Winner of the gold medal at the International Latino Book Awards for Best Latina-Themed Book and Best Self-Transformational Book!

Doing the work of social change is hard. Waking up every day to take on the biggest challenges of our time can be overwhelming, and sometimes progress is hard to see. She understands that Latina and all women of color activists do their best work when they are thriving, not simply surviving.

Denise Padín Collazo has been there. She is the first Latina, the first woman of color, and the first woman period to raise a family and stay in the work of community organizing at Faith in Action, an international progressive network of 3,000 congregations and 2 million members. Drawing on her own experiences of triumph and failure, and those of other Latina activists, Collazo lays out three keys to thriving in the movement for social change: leading into your vision, living into the fullest version of yourself, and loving past negatives that hold you back. She also warns about the three signs that you may be surrendering: wishing for a future reality to emerge, wondering where your limits are, and waiting for permission and answers to come from others. 

Using this framework, Collazo offers wise and compassionate advice on some of the most important leadership challenges facing Latina activists. She explains how you can integrate family and work, step out of the background and claim your leadership potential, confront anti-Blackness in your own culture, keep focused on your ultimate purpose, and raise the necessary resources to keep fighting for justice. This honest, practical, and inspirational book will help Latina activists to burn bright, not burn out.

Social justice work is more crucial than ever, but it can be physically and emotionally draining. Longtime activist Denise Collazo offers three keys to help Hispanic women keep their focus, morale, and energy high.

Winner of the gold medal at the International Latino Book Awards for Best Latina-Themed Book and Best Self-Transformational Book!

Doing the work of social change is hard. Waking up every day to take on the biggest challenges of our time can be overwhelming, and sometimes progress is hard to see. She understands that Latina and all women of color activists do their best work when they are thriving, not simply surviving.

Denise Padín Collazo has been there. She is the first Latina, the first woman of color, and the first woman period to raise a family and stay in the work of community organizing at Faith in Action, an international progressive network of 3,000 congregations and 2 million members. Drawing on her own experiences of triumph and failure, and those of other Latina activists, Collazo lays out three keys to thriving in the movement for social change: leading into your vision, living into the fullest version of yourself, and loving past negatives that hold you back. She also warns about the three signs that you may be surrendering: wishing for a future reality to emerge, wondering where your limits are, and waiting for permission and answers to come from others. 

Using this framework, Collazo offers wise and compassionate advice on some of the most important leadership challenges facing Latina activists. She explains how you can integrate family and work, step out of the background and claim your leadership potential, confront anti-Blackness in your own culture, keep focused on your ultimate purpose, and raise the necessary resources to keep fighting for justice. This honest, practical, and inspirational book will help Latina activists to burn bright, not burn out.

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership.

Latinos and Latinas will account for a third of our workforce by 2050-yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.”

Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead.

The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential.

Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership.

Latinos and Latinas will account for a third of our workforce by 2050-yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.”

Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead.

The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential.

Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.

The first book on supporting and developing Hispanic employees in any organization Identifies three overarching concepts that shape Hispanic culture and explores how they influence workplace behavior and expectations Written by a distinguished Hispanic author and authority on Hispanic economic behavior Hispanics are the largest minority group and the fastest growing demographic in the United States—they are already 15% of the population and 22% of the workforce, and it’s estimated that by 2050 those numbers will go up to 36% and 55% In this much-needed new book Louis Naevar helps non-Hispanic employers and colleagues understand how Hispanics see the business world—and the world in general—so they can better support and develop this dynamic group of workers. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Nevaer identifies three concepts that shape Hispanic culture and often result in behaviors and beliefs very different than, and sometimes seemingly at odds with, those of non-Hispanics. He explores subtle nuances within the Hispanic community—which is no more monolithic than the “European” community—that will help employers appreciate differences and tensions between Hispanic workers. With this as an overarching framework, and using a wealth of specific examples, Nevaer shows how to develop Hispanic-friendly approaches in every aspect of the modern workplace, from recruitment, retention and evaluation to training, mentoring, and labor relations. As Hispanics become an ever-larger segment of the workforce, organizations who fail to make them feel welcome and valued risk losing access to a significant source of talent and innovation, not to mention a connection to a major evolving market. Managing Hispanic and Latino Employees is an invaluable resource for creating an environment where Hispanic workers feel comfortable, recognized and rewarded.

Hispanics make up the largest and fastest-growing minority group in the United States. Organizations that don't know how to make them feel comfortable, recognized, and rewarded risk losing access to this important source of talent and innovation. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies elements unique to the Hispanic worldview that often result in behaviors, beliefs, and expectations very different from, and sometimes seemingly at odds with, those of non-Hispanics. He also describes differences within the Hispanic community—such as between U.S.-born and immigrant Hispanics, and between people from different parts of the Hispanic world—that have a huge, and often unrecognized, impact on how workers interact with each other as well as with non-Hispanics. Through a wealth of examples, Nevaer shows how to develop Hispanic-friendly approaches to every aspect of the modern workplace, from recruitment, retention, and evaluation to training, mentoring, and labor relations.

Experience the power of inclusion, community, and taking action! An updated, expanded edition.

By 2045 Latinos will make up 1 in 4 Americans. They are projected to be 78% of the new entries into the labor force in the next ten years. By sheer numbers alone, Latinos will shape the 21st Century. What does it take to lead such a varied and vibrant people who hail from twenty-six countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead?

Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers 10 principles that richly illustrate the inclusive, people-centered, socially responsible, and life-affirming ways Latinos have led their community. This model is uniquely suited to this century's multicultural, global age.

This new and expanded edition includes a chapter on intergenerational leadership that recognizes vast generational shifts are occurring: ten thousand Baby Boomers retire every day and Millennials and Zs are the largest generations in history. Six out of 10 Latinos are millennials. This new chapter can guide us in preparing the next generations to take the helm of leadership.

This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.

Experience the power of inclusion, community, and taking action! An updated, expanded edition.

By 2045 Latinos will make up 1 in 4 Americans. They are projected to be 78% of the new entries into the labor force in the next ten years. By sheer numbers alone, Latinos will shape the 21st Century. What does it take to lead such a varied and vibrant people who hail from twenty-six countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead?

Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers 10 principles that richly illustrate the inclusive, people-centered, socially responsible, and life-affirming ways Latinos have led their community. This model is uniquely suited to this century's multicultural, global age.

This new and expanded edition includes a chapter on intergenerational leadership that recognizes vast generational shifts are occurring: ten thousand Baby Boomers retire every day and Millennials and Zs are the largest generations in history. Six out of 10 Latinos are millennials. This new chapter can guide us in preparing the next generations to take the helm of leadership.

This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful and distinctive and has lessons that can inform leaders of every background.

NEW EDITION, REVISED AND UPDATED

One of America's historic strengths is the ability to incorporate aspects from many different cultures to create a stronger whole. Our music, literature, sports, architecture, food, and fashion have all benefitted. But current leadership approaches are overwhelmingly written by White males and remain distressingly Eurocentric. Juana Bordas has set out to change this. In this influential book, she shows how incorporating Latino, Black, and American Indian approaches can enrich leadership and offers a more viable model for our expanding multicultural society.

NEW EDITION, REVISED AND UPDATED One of America’s historic strengths is the ability to incorporate aspects from many different cultures to create a stronger whole. Our music, literature, sports, architecture, food, and fashion have all benefitted. But current leadership approaches are overwhelmingly written by White males and remain distressingly Eurocentric. Juana Bordas has set out to change this. In this influential book, she shows how incorporating Latino, Black, and American Indian approaches can enrich leadership and offers a more viable model for our expanding multicultural society.