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Follow the Path to Success in Federal Construction Contracting
Opportunities abound in federal government construction contracting, but the devil is in the details. Companies performing work for the federal government must plan and operate based on very specific guidelines and regulations. Knowing how to work within those strict parameters makes the difference between success and failure.
Federal Construction Contracting Made Easy is your road map to successfully identifying, planning, and completing government construction projects. This book guides you in finding opportunities, preparing winning proposals, and staying in compliance on construction projects. It is the one resource you will need to work in this competitive arena. The book provides guidance on:
• Understanding the Federal Acquisition Regulation and knowing when and how to use it for your benefit and protection
• Preparing quality control and safety programs that comply with federal regulations and processes
• Determining when a change order is required and how to price and properly process
• Identifying a claim and knowing how to process it
Federal Construction Contracting Made Easy is an invaluable resource for construction firms, architect/engineer firms, subcontractors, and vendors that want to do business with the federal government.
Plus! A handy glossary of terms is included.
Bonus: Federal Construction Contracting Made Easy: A Field Guide to the FAR is available as a supplement for project superintendents.
Opportunities abound in federal government construction contracting, but the devil is in the details. Companies performing work for the federal government must plan and operate based on very specific guidelines and regulations. Knowing how to work within those strict parameters makes the difference between success and failure.
Federal Construction Contracting Made Easy is your road map to successfully identifying, planning, and completing government construction projects. This book guides you in finding opportunities, preparing winning proposals, and staying in compliance on construction projects. It is the one resource you will need to work in this competitive arena. The book provides guidance on:
• Understanding the Federal Acquisition Regulation and knowing when and how to use it for your benefit and protection
• Preparing quality control and safety programs that comply with federal regulations and processes
• Determining when a change order is required and how to price and properly process
• Identifying a claim and knowing how to process it
Federal Construction Contracting Made Easy is an invaluable resource for construction firms, architect/engineer firms, subcontractors, and vendors that want to do business with the federal government.
Plus! A handy glossary of terms is included.
Bonus: Federal Construction Contracting Made Easy: A Field Guide to the FAR is available as a supplement for project superintendents.
"At times we all feel frustrated, stressed, or out of control. What if you could be at your best when your challenges are on the rise? Well, you can. Be the Hero introduces us to the way of the “Everyday Hero” and shows how to turn self-defeating thoughts and behaviors into heroic actions.
All day long, without even realizing it, we tell ourselves dozens of stories—about other people, our situations, and ourselves—stories that shape our emotions and behavior. These stories are so powerful, they make us think and act like either a hero or a victim. Be the Hero shows you how to choose the stories that lead to personal and professional success.
In the tradition of the best storytellers, Noah Blumenthal weaves a tale of a young professional’s journey from victim to hero, one that is both captivating and profound. The powerful resources at the end of the book, including a hero tip of the week, smart cards, manager tip sheets, and more, will help you make your hero stories stick
"
Building and leading teams that ensure project success may not be easy, but the techniques involved are straightforward and workable. Lisa DiTullio demonstrates that enhancing team dynamics to improve performance in the federal environment does not have to be complicated or time-consuming. Her time-tested best practices, tips, and processes will help any government manager develop and lead a better team.
Building and leading teams that ensure project success may not be easy, but the techniques involved are straightforward and workable. Lisa DiTullio demonstrates that enhancing team dynamics to improve performance in the federal environment does not have to be complicated or time-consuming. Her time-tested best practices, tips, and processes will help any government manager develop and lead a better team.
A Volume of the Business Analysis Essential Library Series
Learn how the business analyst works collaboratively with the project manager and other core team members to create plans that customize elicitation activities to the unique needs of the project. The author presents techniques used by successful business analysts and defines key business analysis terms.
Examine the principles and practices for pragmatic, effective requirements elicitation and learn how to work collaboratively with project members and other core team members. Discover the steps necessary to create customized elicitation activities for the unique needs of each project.
Learn how the business analyst works collaboratively with the project manager and other core team members to create plans that customize elicitation activities to the unique needs of the project. The author presents techniques used by successful business analysts and defines key business analysis terms.
Examine the principles and practices for pragmatic, effective requirements elicitation and learn how to work collaboratively with project members and other core team members. Discover the steps necessary to create customized elicitation activities for the unique needs of each project.
A Volume of the Business Analysis Essential Library Series
Learn how the business analyst works collaboratively with the project manager and other core team members to create plans that customize elicitation activities to the unique needs of the project. The author presents techniques used by successful business analysts and defines key business analysis terms.
Examine the principles and practices for pragmatic, effective requirements elicitation and learn how to work collaboratively with project members and other core team members. Discover the steps necessary to create customized elicitation activities for the unique needs of each project.
Learn how the business analyst works collaboratively with the project manager and other core team members to create plans that customize elicitation activities to the unique needs of the project. The author presents techniques used by successful business analysts and defines key business analysis terms.
Examine the principles and practices for pragmatic, effective requirements elicitation and learn how to work collaboratively with project members and other core team members. Discover the steps necessary to create customized elicitation activities for the unique needs of each project.
As the first black female television journalist in the western United States, Belva Davis overcame the obstacles of racism and sexism, and helped change the face and focus of television news. Now she is sharing the story of her extraordinary life in her poignantly honest memoir, Never in My Wildest Dreams. A reporter for almost five decades, Davis is no stranger to adversity. Born to a fifteen-year-old Louisiana laundress during the Great Depression, and raised in the overcrowded projects of Oakland, California, Davis suffered abuse, battled rejection, and persevered to achieve a career beyond her imagination. Davis has seen the world change in ways she never could have envisioned, from being verbally and physically attacked while reporting on the 1964 Republican National Convention in San Francisco to witnessing the historic election of Barack Obama in 2008.
Davis worked her way up to reporting on many of the most explosive stories of recent times, including the Vietnam War protests, the rise and fall of the Black Panthers, the Peoples Temple cult mass suicides at Jonestown, the assassinations of San Francisco Mayor George Moscone and Supervisor Harvey Milk, the onset of the AIDS epidemic, and the aftermath of the terrorist attacks that first put Osama bin Laden on the FBI's Most Wanted List. She encountered a cavalcade of cultural icons: Malcolm X, Frank Sinatra, James Brown, Ronald Reagan, Huey Newton, Muhammad Ali, Alex Haley, Fidel Castro, Dianne Feinstein, Condoleezza Rice, and others.
Throughout her career Davis soldiered in the trenches in the battle for racial equality and brought stories of black Americans out of the shadows and into the light of day. Still active in her seventies, Davis, the “Walter Cronkite of the Bay Area,” now hosts a weekly news roundtable and special reports at KQED, one of the nation's leading PBS stations,. In this way she has remained relevant and engaged in the stories of today, while offering her anecdote-rich perspective on the decades that have shaped us.
Davis worked her way up to reporting on many of the most explosive stories of recent times, including the Vietnam War protests, the rise and fall of the Black Panthers, the Peoples Temple cult mass suicides at Jonestown, the assassinations of San Francisco Mayor George Moscone and Supervisor Harvey Milk, the onset of the AIDS epidemic, and the aftermath of the terrorist attacks that first put Osama bin Laden on the FBI's Most Wanted List. She encountered a cavalcade of cultural icons: Malcolm X, Frank Sinatra, James Brown, Ronald Reagan, Huey Newton, Muhammad Ali, Alex Haley, Fidel Castro, Dianne Feinstein, Condoleezza Rice, and others.
Throughout her career Davis soldiered in the trenches in the battle for racial equality and brought stories of black Americans out of the shadows and into the light of day. Still active in her seventies, Davis, the “Walter Cronkite of the Bay Area,” now hosts a weekly news roundtable and special reports at KQED, one of the nation's leading PBS stations,. In this way she has remained relevant and engaged in the stories of today, while offering her anecdote-rich perspective on the decades that have shaped us.
As the first black female television journalist in the western United States, Belva Davis overcame the obstacles of racism and sexism, and helped change the face and focus of television news. Now she is sharing the story of her extraordinary life in her poignantly honest memoir, Never in My Wildest Dreams. A reporter for almost five decades, Davis is no stranger to adversity. Born to a fifteen-year-old Louisiana laundress during the Great Depression, and raised in the overcrowded projects of Oakland, California, Davis suffered abuse, battled rejection, and persevered to achieve a career beyond her imagination. Davis has seen the world change in ways she never could have envisioned, from being verbally and physically attacked while reporting on the 1964 Republican National Convention in San Francisco to witnessing the historic election of Barack Obama in 2008.
Davis worked her way up to reporting on many of the most explosive stories of recent times, including the Vietnam War protests, the rise and fall of the Black Panthers, the Peoples Temple cult mass suicides at Jonestown, the assassinations of San Francisco Mayor George Moscone and Supervisor Harvey Milk, the onset of the AIDS epidemic, and the aftermath of the terrorist attacks that first put Osama bin Laden on the FBI’s Most Wanted List. She encountered a cavalcade of cultural icons: Malcolm X, Frank Sinatra, James Brown, Ronald Reagan, Huey Newton, Muhammad Ali, Alex Haley, Fidel Castro, Dianne Feinstein, Condoleezza Rice, and others.
Throughout her career Davis soldiered in the trenches in the battle for racial equality and brought stories of black Americans out of the shadows and into the light of day. Still active in her seventies, Davis, the “Walter Cronkite of the Bay Area,” now hosts a weekly news roundtable and special reports at KQED, one of the nation’s leading PBS stations,. In this way she has remained relevant and engaged in the stories of today, while offering her anecdote-rich perspective on the decades that have shaped us.
“No people can say they understand the times in which they have lived unless they have read this book.” — Dr. Maya Angelou
“Chad Ford reminds us that humanity lies within all of us, and although conflict is everywhere in today's world, we have the tools we need to overcome obstacles and to thrive. This is a fantastic, timely book that I highly recommend."
-Steve Kerr, Head Coach, Golden State Warriors
Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight.
To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way. We have to open ourselves up with no guarantee that anyone on the other side will do the same. While this can feel even more dangerous than conflict itself, it allows us to see the humanity of others so clearly that their needs and desires matter to us as much as our own.
Ford shows dangerous love in action through examples ranging from his work in the Middle East to a deeply moving story about reconciling with his father. He explains why we disconnect from people at the very time we need to be most connected and the predictable patterns of justification and escalation that ensue. Most importantly, he gives us a path to practice dangerous love in the conflicts that matter most to us.
-Steve Kerr, Head Coach, Golden State Warriors
Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight.
To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way. We have to open ourselves up with no guarantee that anyone on the other side will do the same. While this can feel even more dangerous than conflict itself, it allows us to see the humanity of others so clearly that their needs and desires matter to us as much as our own.
Ford shows dangerous love in action through examples ranging from his work in the Middle East to a deeply moving story about reconciling with his father. He explains why we disconnect from people at the very time we need to be most connected and the predictable patterns of justification and escalation that ensue. Most importantly, he gives us a path to practice dangerous love in the conflicts that matter most to us.
“Chad Ford reminds us that humanity lies within all of us, and although conflict is everywhere in today's world, we have the tools we need to overcome obstacles and to thrive. This is a fantastic, timely book that I highly recommend."
-Steve Kerr, Head Coach, Golden State Warriors
Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight.
To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way. We have to open ourselves up with no guarantee that anyone on the other side will do the same. While this can feel even more dangerous than conflict itself, it allows us to see the humanity of others so clearly that their needs and desires matter to us as much as our own.
Ford shows dangerous love in action through examples ranging from his work in the Middle East to a deeply moving story about reconciling with his father. He explains why we disconnect from people at the very time we need to be most connected and the predictable patterns of justification and escalation that ensue. Most importantly, he gives us a path to practice dangerous love in the conflicts that matter most to us.
-Steve Kerr, Head Coach, Golden State Warriors
Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight.
To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way. We have to open ourselves up with no guarantee that anyone on the other side will do the same. While this can feel even more dangerous than conflict itself, it allows us to see the humanity of others so clearly that their needs and desires matter to us as much as our own.
Ford shows dangerous love in action through examples ranging from his work in the Middle East to a deeply moving story about reconciling with his father. He explains why we disconnect from people at the very time we need to be most connected and the predictable patterns of justification and escalation that ensue. Most importantly, he gives us a path to practice dangerous love in the conflicts that matter most to us.
Change Is Everybody's Business challenges readers to realize the power they have to make things happen-to support, stymie, or redirect change. Pat McLagan draws on her thirty years of experience consulting on change projects worldwide to outline the beliefs, character traits, and actions that will enable anyone to welcome change and take advantage of it rather than fear and resist it.
Taking a conversational approach to a serious subject, she uses stories, examples, and illustrations to drive home the message that everybody in an organization has the power to make changes for the better. And she includes questionnaires throughout the book that enable readers to evaluate how ready they are to make the most of change.
Change is happening all around us, both planned and unplanned. How we react to change determines personal success and self-esteem, and ultimately the success of the entire organization. Change Is Everybody's Business will show readers precisely what they need to know to become more conscious participants in determining their own destiny at work-and in life.
Taking a conversational approach to a serious subject, she uses stories, examples, and illustrations to drive home the message that everybody in an organization has the power to make changes for the better. And she includes questionnaires throughout the book that enable readers to evaluate how ready they are to make the most of change.
Change is happening all around us, both planned and unplanned. How we react to change determines personal success and self-esteem, and ultimately the success of the entire organization. Change Is Everybody's Business will show readers precisely what they need to know to become more conscious participants in determining their own destiny at work-and in life.
Change Is Everybody's Business challenges readers to realize the power they have to make things happen-to support, stymie, or redirect change. Pat McLagan draws on her thirty years of experience consulting on change projects worldwide to outline the beliefs, character traits, and actions that will enable anyone to welcome change and take advantage of it rather than fear and resist it.
Taking a conversational approach to a serious subject, she uses stories, examples, and illustrations to drive home the message that everybody in an organization has the power to make changes for the better. And she includes questionnaires throughout the book that enable readers to evaluate how ready they are to make the most of change.
Change is happening all around us, both planned and unplanned. How we react to change determines personal success and self-esteem, and ultimately the success of the entire organization. Change Is Everybody's Business will show readers precisely what they need to know to become more conscious participants in determining their own destiny at work-and in life.
The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.
Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.
The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.
Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.
Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.
The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.
Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.
The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.
Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.
The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.
Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.
Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.
The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.
Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.
All kinds of books have been written about building trust and teamwork. But The Improvisation Edge is the only one that draws on the knowledge of experts in trust building: theatrical improvisers. Think about it: other than combat, no situation requires more extreme trust than improv. You have no script, costumes, or set—nothing but your fellow actors. Improvisers must manage risk, collaborate radically, create deep trust, and turn disasters into opportunities—which are also vital business skills.
Karen Hough describes four secrets that help leaders, trainers, managers, and frontline employees adopt the improviser's mind-set. You'll learn techniques to create a positive environment, encourage fearless participation, and turn “Oops!” into “Eureka!” The Improvisation Edge offers a hands-on way to build an organizational culture that makes breakthrough business results possible.
Karen Hough describes four secrets that help leaders, trainers, managers, and frontline employees adopt the improviser's mind-set. You'll learn techniques to create a positive environment, encourage fearless participation, and turn “Oops!” into “Eureka!” The Improvisation Edge offers a hands-on way to build an organizational culture that makes breakthrough business results possible.
There are all kinds of books about building trust. But The Improvisation Edge is the only one that draws on the wisdom of those who are truly experts in the dynamics of trust-building: theatrical improvisers. Think about it: other than combat, no situation requires more extreme trust than improvisation. You have no script, costumes or set—nothing to depend on but your fellow improvisers. When you collaborate on such an intense level you intrinsically engender trust.
Karen Hough describes four principles that will help leaders, managers, trainers, and front-line employees adopt the improviser’s mindset. You’ll learn techniques to create a positive environment, encourage fearless participation and selfless collaboration, play to your own and your colleagues’ strengths, and turn surprises, mistakes and disasters into opportunities for something new, unexpected and maybe better than you planned. The Improvisation Edge offers a fun, engaging and very hands-on way to build the kind of organizational trust and collaboration that makes breakthrough business results possible.
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.