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If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about “entering international markets,” but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification-building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Companies looking to expand used to think about “entering international markets,” but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification-building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability-the size of the market opportunity within a given country
RA: real-time analytics-data indicating how your company is currently performing in that market
CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.”
-H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia
Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?
Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences-dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory-he tells how he began finding answers to that question.
Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Arnholt insists we can change the way countries behave and the way people are educated in a single generation-because that's all the time we have.
-H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia
Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?
Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences-dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory-he tells how he began finding answers to that question.
Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Arnholt insists we can change the way countries behave and the way people are educated in a single generation-because that's all the time we have.
This newly updated and revised edition of the classic (60,000 copies sold) celebrates the global growth of the THEORY U phenomenon and its evolution in multiple industries worldwide.
With the release of THEORY U almost ten years ago, Otto Scharmer set in motion a revolution in thought. Scharmer explained that what we pay attention to and how we pay attention is key to what we create. What prevents us from attending to situations more effectively is that we aren't fully aware of and in touch with the inner place from which attention and intention originate. This is what Scharmer calls our blind spot. By moving through Scharmer's U process, we consciously access the blind spot and learn to connect to our authentic Self-the deepest source of knowledge and inspiration-in the realm of “presencing,” a term coined by Scharmer that combines the concepts of presence and sensing.
Now, ten years later, Scharmer revisits the phenomenon THEORY U has become and updates and reports on the progress and evolution since initial release. He includes new materials, updates studies and examples, and includes eight pages of rich new graphics and charts in full color to better visually convey the book's premise.
With the release of THEORY U almost ten years ago, Otto Scharmer set in motion a revolution in thought. Scharmer explained that what we pay attention to and how we pay attention is key to what we create. What prevents us from attending to situations more effectively is that we aren't fully aware of and in touch with the inner place from which attention and intention originate. This is what Scharmer calls our blind spot. By moving through Scharmer's U process, we consciously access the blind spot and learn to connect to our authentic Self-the deepest source of knowledge and inspiration-in the realm of “presencing,” a term coined by Scharmer that combines the concepts of presence and sensing.
Now, ten years later, Scharmer revisits the phenomenon THEORY U has become and updates and reports on the progress and evolution since initial release. He includes new materials, updates studies and examples, and includes eight pages of rich new graphics and charts in full color to better visually convey the book's premise.
This new edition of a classic, bestselling book has been revised and updated throughout and includes a new chapter on “Forgiveness in the Workplace”
Conversations about social change devolve quickly into conflict when participants don't agree. Experienced practitioners Jason Jay and Gabriel Grant offer advocates and aspiring change agents six easy steps for opening the lines of communication when conversations get stuck.
The tough problems in the world are made harder when we can't even talk about them. We try to address issues that matter, but conversations break down because they become emotionally charged and we lose sight of our common goals. Scarred from these breakdowns with coworkers, family, and friends, we find it easier and safer to stick with people who already agree with us.
Getting unstuck requires the courage to confront our own inner contradictions and then to re-engage with people in a newly authentic way. This book invites readers to join in a spirit of serious play, laughing at ourselves as we take on the important work of self-reflection and renewing our conversations. Breaking through Gridlock includes six steps and a series of proven exercises to help readers along the way. We encourage readers to invite a friend to join them on the journey.
The tough problems in the world are made harder when we can't even talk about them. We try to address issues that matter, but conversations break down because they become emotionally charged and we lose sight of our common goals. Scarred from these breakdowns with coworkers, family, and friends, we find it easier and safer to stick with people who already agree with us.
Getting unstuck requires the courage to confront our own inner contradictions and then to re-engage with people in a newly authentic way. This book invites readers to join in a spirit of serious play, laughing at ourselves as we take on the important work of self-reflection and renewing our conversations. Breaking through Gridlock includes six steps and a series of proven exercises to help readers along the way. We encourage readers to invite a friend to join them on the journey.
Relentless speed and unconstrained activity are not necessary for growth-you need only look to companies like Enron, Pets.com, and Groupon to see that “fast” does not always mean “good.” Leading growth consultant Alison Eyring provides a different view on growth, preaching restraint, not rushing in.
“It's a marathon, not a sprint.” We hear this truism all the time, but in business there's constant pressure to go all out and never let up. Leaders are driven to set stretch targets, relentlessly reduce costs, launch new initiatives, expand into new markets, hire more people, develop more capabilities, and execute flawlessly. It all sounds great-until the company overextends itself and collapses like a badly trained racehorse in the home stretch.
So what is the right pace for steady, sustainable growth? How do you know when to push yourself and when to back off? Growth consultant Alison Eyring (who also happens to be a distance runner) says the answer is what she calls Intelligent Restraint. Eyring shows precisely how you can evaluate your company's current capacity for growth so you can restrain yourself from exceeding it, no matter how tempting the supposed opportunities seem. Then she offers a set of practices for gradually building that capacity so you can grow steadily but sensibly in a way that strengthens your company instead of stretching it to the breaking point.
“It's a marathon, not a sprint.” We hear this truism all the time, but in business there's constant pressure to go all out and never let up. Leaders are driven to set stretch targets, relentlessly reduce costs, launch new initiatives, expand into new markets, hire more people, develop more capabilities, and execute flawlessly. It all sounds great-until the company overextends itself and collapses like a badly trained racehorse in the home stretch.
So what is the right pace for steady, sustainable growth? How do you know when to push yourself and when to back off? Growth consultant Alison Eyring (who also happens to be a distance runner) says the answer is what she calls Intelligent Restraint. Eyring shows precisely how you can evaluate your company's current capacity for growth so you can restrain yourself from exceeding it, no matter how tempting the supposed opportunities seem. Then she offers a set of practices for gradually building that capacity so you can grow steadily but sensibly in a way that strengthens your company instead of stretching it to the breaking point.
Neal Whitten PMP
Neal Whitten's Let's Talk! More No-Nonsense Advice for Project Success
3995
$39.95
Unit price perNeal Whitten PMP
Neal Whitten's Let's Talk! More No-Nonsense Advice for Project Success
3995
$39.95
Unit price per
Using a proven three-part framework, this book shows how anyone-from a CEO to frontline employee-can play a pivotal role in creating a diverse and welcoming workplace.
Creating a diverse workplace needs to be an ongoing effort, not just the subject of occasional training. As Celeste Warren says, needed change won't take place unless all employees feel that they have a role to play in creating the culture they would like to see in their organization.
Regardless of what position you hold, you have the ability to impact change and create a more inclusive environment. Anyone can commit to becoming an unofficial Diversity and Inclusion Ambassador in his or her organization. Warren offers a straightforward three-stage model:
Become aware of your strengths, weaknesses, and conscious and unconscious biases.Take an inventory of your surroundings: what is getting in the way of there being an inclusive environment in your organization? Develop a personal action plan.
Depending on your position, the actions you take can be as simple as consistently raising DEI-related issues in staff meetings or as far-reaching as leading an Employee Resource Group or developing a new hiring policy. In separate chapters, Warren offers specific advice for chief diversity and inclusion officers, C-suite leaders, first-line managers, human resources practitioners, and individual contributors. This book features examples, exercises, and practical tools that show you how to assess where your organization is at and develop a purpose and strategy that can make diversity a workplace reality.
Creating a diverse workplace needs to be an ongoing effort, not just the subject of occasional training. As Celeste Warren says, needed change won't take place unless all employees feel that they have a role to play in creating the culture they would like to see in their organization.
Regardless of what position you hold, you have the ability to impact change and create a more inclusive environment. Anyone can commit to becoming an unofficial Diversity and Inclusion Ambassador in his or her organization. Warren offers a straightforward three-stage model:
Become aware of your strengths, weaknesses, and conscious and unconscious biases.Take an inventory of your surroundings: what is getting in the way of there being an inclusive environment in your organization? Develop a personal action plan.
Depending on your position, the actions you take can be as simple as consistently raising DEI-related issues in staff meetings or as far-reaching as leading an Employee Resource Group or developing a new hiring policy. In separate chapters, Warren offers specific advice for chief diversity and inclusion officers, C-suite leaders, first-line managers, human resources practitioners, and individual contributors. This book features examples, exercises, and practical tools that show you how to assess where your organization is at and develop a purpose and strategy that can make diversity a workplace reality.
This is the first book to describe in detail the principles of Outward Bound, told through the stories of former instructors and graduates who show how to apply them to create healthier, more effective teams, organizations, and communities.
Outward Bound has helped develop millions of leaders by stressing that every team needs leaders at all levels and that the nominal team leader must learn alongside the team, never from a position of superiority. Based on the foundational ideas of educator Kurt Hahn, Outward Bound teaches that leaders lead best when they have taught self-reliance and mutual responsibility and can fade into the background. Countless companies and organizations have used Outward Bound lessons (and you do not need to climb a mountain to use them) to strengthen their teams. Noted Outward Bound leader and educator Mark Brown shares these unique lessons with readers:
1. Leaders are learners.
2. Leaders create a safe environment to take risks.
3. Leaders develop other leaders at all levels.
4. Leaders understand the journey is the destination.
5. Leaders always watch for teachable moments.
6. Leaders are always ready to serve a greater good.
7. Leaders facilitate a Graduated Level of Responsibility for all those in their care.
Outward Bound has helped develop millions of leaders by stressing that every team needs leaders at all levels and that the nominal team leader must learn alongside the team, never from a position of superiority. Based on the foundational ideas of educator Kurt Hahn, Outward Bound teaches that leaders lead best when they have taught self-reliance and mutual responsibility and can fade into the background. Countless companies and organizations have used Outward Bound lessons (and you do not need to climb a mountain to use them) to strengthen their teams. Noted Outward Bound leader and educator Mark Brown shares these unique lessons with readers:
1. Leaders are learners.
2. Leaders create a safe environment to take risks.
3. Leaders develop other leaders at all levels.
4. Leaders understand the journey is the destination.
5. Leaders always watch for teachable moments.
6. Leaders are always ready to serve a greater good.
7. Leaders facilitate a Graduated Level of Responsibility for all those in their care.
America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how the government and corporate America misuse our personal data and shows how we can reclaim our privacy.
Most Americans are worried about how companies like Facebook invade their privacy and harvest their data, but many people don't fully understand the details of how their information is being adapted and misused. In this thought-provoking and accessible book, New York Times bestselling author Thom Hartmann reveals exactly how the government and corporations are tracking our every online move and using our data to buy elections, employ social control, and score and monetize our lives.
Hartmann uses extensive, vivid examples to highlight the consequences of Big Data on all aspects of our lives. Along with tracing the history of surveillance, he shows how we got to where we are today, how China-with its new Social Credit System-serves as a warning, and how we can and must avoid a similarly dystopian future.
By delving into the Constitutional right to privacy, Hartmann reminds us of our civil right and shows how we can restore it.
Most Americans are worried about how companies like Facebook invade their privacy and harvest their data, but many people don't fully understand the details of how their information is being adapted and misused. In this thought-provoking and accessible book, New York Times bestselling author Thom Hartmann reveals exactly how the government and corporations are tracking our every online move and using our data to buy elections, employ social control, and score and monetize our lives.
Hartmann uses extensive, vivid examples to highlight the consequences of Big Data on all aspects of our lives. Along with tracing the history of surveillance, he shows how we got to where we are today, how China-with its new Social Credit System-serves as a warning, and how we can and must avoid a similarly dystopian future.
By delving into the Constitutional right to privacy, Hartmann reminds us of our civil right and shows how we can restore it.
Majora Carter shows how brain drain cripples low-status communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation.
"My musical, In the Heights, explores issues of community, gentrification, identity and home, and the question: Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to re-examine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.”
-Lin-Manuel Miranda
How can we make the promise of America more accessible and equitable for everyone? What is a path toward wealth creation, quality of life, and happiness in low-status communities, whether in the inner city, in Rust Belt towns, Native American reservations, or other “marginalized” places?
There is an alternative to programs that simply ameliorate poverty without building wealth or counteracting the effects of displacement and cultural erasure through gentrification. What Majora Carter proposes in this inspiring and eye-opening book is a talent retention community development strategy.
Low-status communities have never had a shortage of successful people emerging from them. What they have had is a shortage of successful people staying. Carter focuses on retaining homegrown talent to create a robust, economically diverse ecosystem. She advocates
• helping property owners resist selling to speculators
• assembling available resources to build local businesses
• creating vibrant third spaces where personal and professional connections can grow
• and much more
Throughout the book, Carter shares key lessons from her personal and professional journey. The result is a powerful, heartfelt rethinking of poverty, inequality, economic development, and individual and family success.
"My musical, In the Heights, explores issues of community, gentrification, identity and home, and the question: Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to re-examine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.”
-Lin-Manuel Miranda
How can we make the promise of America more accessible and equitable for everyone? What is a path toward wealth creation, quality of life, and happiness in low-status communities, whether in the inner city, in Rust Belt towns, Native American reservations, or other “marginalized” places?
There is an alternative to programs that simply ameliorate poverty without building wealth or counteracting the effects of displacement and cultural erasure through gentrification. What Majora Carter proposes in this inspiring and eye-opening book is a talent retention community development strategy.
Low-status communities have never had a shortage of successful people emerging from them. What they have had is a shortage of successful people staying. Carter focuses on retaining homegrown talent to create a robust, economically diverse ecosystem. She advocates
• helping property owners resist selling to speculators
• assembling available resources to build local businesses
• creating vibrant third spaces where personal and professional connections can grow
• and much more
Throughout the book, Carter shares key lessons from her personal and professional journey. The result is a powerful, heartfelt rethinking of poverty, inequality, economic development, and individual and family success.
Frustrated that change efforts you're leading take too long, are too difficult, or are too often ineffective? Discover eight powerful ways to make any change work faster, easier, and better-whether done by C-suite leaders or frontline workers.
In a recent Fast Company article, nine CEOs said the biggest challenges their companies face are all related to change. Change is a constant need and a constant challenge for every organization-large or small, for-profit, nonprofit, or governmental. Is there a way to make it easier?
If you're trying to lift something heavy, it helps to have a lever. In this book, Jake Jacobs provides eight levers that can transform the typical change process into something far smoother and more efficient-he calls the new process Leverage Change. Jacobs offers proven advice and real-life examples that will accelerate every step of the change process, including designing your own customized change process, figuring out where the real energy for change is in your organization, striking the right balance between explicit direction and creative collaboration, making change work as part of people's regular routines, and more. Archimedes said with the right lever, he could move the world-with Jacobs' eight levers, you can change your world.
In a recent Fast Company article, nine CEOs said the biggest challenges their companies face are all related to change. Change is a constant need and a constant challenge for every organization-large or small, for-profit, nonprofit, or governmental. Is there a way to make it easier?
If you're trying to lift something heavy, it helps to have a lever. In this book, Jake Jacobs provides eight levers that can transform the typical change process into something far smoother and more efficient-he calls the new process Leverage Change. Jacobs offers proven advice and real-life examples that will accelerate every step of the change process, including designing your own customized change process, figuring out where the real energy for change is in your organization, striking the right balance between explicit direction and creative collaboration, making change work as part of people's regular routines, and more. Archimedes said with the right lever, he could move the world-with Jacobs' eight levers, you can change your world.
“By the end of this book, you will understand what is valuable, how to measure value, and how to optimize the flow of value-from idea to your customer.”
-Evan Leybourn, co-founder and CEO, Business Agility Institute
Agile methods have brought about dramatic changes in how organizations manage and deliver not only IT services, but their entire product and service value streams. As legacy organizations transition to newer, end-to-end agile operating models, the Project Management Office (PMO) needs to redesign its mission and operation to be more in line with these modern ways of working.
That requires being more customer-focused and value-adding, and less hidebound, bureaucratic and tied to antiquated processes and mindsets. Visionary leaders are transitioning into enablers of this change, and maximizing value through the entire organization. Middle management, including program and project managers (PMs), are racing to maximize their professional relevancy in this new world.
This book defines the role of the agile value management office (VMO), using case studies and a clear road map to help PMs visualize and implement a new path where middle management and the VMO are valued leaders in the age of business agility.
-Evan Leybourn, co-founder and CEO, Business Agility Institute
Agile methods have brought about dramatic changes in how organizations manage and deliver not only IT services, but their entire product and service value streams. As legacy organizations transition to newer, end-to-end agile operating models, the Project Management Office (PMO) needs to redesign its mission and operation to be more in line with these modern ways of working.
That requires being more customer-focused and value-adding, and less hidebound, bureaucratic and tied to antiquated processes and mindsets. Visionary leaders are transitioning into enablers of this change, and maximizing value through the entire organization. Middle management, including program and project managers (PMs), are racing to maximize their professional relevancy in this new world.
This book defines the role of the agile value management office (VMO), using case studies and a clear road map to help PMs visualize and implement a new path where middle management and the VMO are valued leaders in the age of business agility.
