The Moral Advantage

How to Succeed in Business by Doing the Right Thing
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Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention.

Damon details precisely how these business leaders applied their moral sense to strengthen their businesses.

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