The Highest Goal

Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine) Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself Foreword by Jim Collins, author of Good to Great