How the Poor Can Save Capitalism

This book has a simple message for business leaders: you help yourselves by helping the poor. If the poor can gain a stake in the economy they can buy your products and put money in the banks. Increasing poor people's financial literacy will help them move into the middle class and enrich everyone, rich and poor alike.

When we talk about how to save our struggling economy, Operation HOPE founder and successful businessman John Hope Bryant says that for far too long, we've been having the wrong conversation. Fully 70% of the American economy is generated by consumer spending. If we want capitalism to work, we have to make it work for the poor.

“We must make financial literacy – teaching each and every one of our children the language of money – the new civil rights issue for the twenty-first century America,” Bryant writes. In the book, Bryant exposes the historical roots of poverty, explains why the solutions tried so far have held the poor back from getting “the memo” about financial literacy, and offers a way forward. He lays out what he calls a Marshall Plan for our times, a series of straightforward, actionable steps to build financial literacy and expand opportunity so that the poor can join the middle class.
Praised by Dr. Bernice A. King of the King Center and former President Bill Clinton, John Hope Bryant's book aspires to create a thriving economy that works not just for the 1% or even the 99%, but for the 100%.