Crunch Time

High-pressure situations can make us panic-but if we can change our perspective, what seemed impossible can suddenly become doable. Legendary pitching coach Rick Peterson is a master at this kind of reframing. He and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone.


Everybody faces high-pressure situations, and in today's fast-paced, hypercompetitive world it's arguably worse than ever. But ace pitching coach Rick Peterson and organization and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.

Peterson has less than a minute to help a struggling athlete performing in front of millions and flip from butterflies to boldness. His breakthrough is to use “reframing” to recast any situation from a perceived threat or crisis to a positive opportunity. Using dozens of stories from his long career, he and Hoekstra offer six different ways anyone can get a new perspective that will keep them from striking out when the heat's on. These techniques are explicitly made applicable far beyond the pitching mound-anyone can learn to outthink their brains with the power of reframing.