The Purpose Revolution
1995
$19.95
Unit price perDiscover the Purpose Advantage!
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
Are you a professor?
Request an Exam CopySave more when you buy in bulk
Order multiple copies and unlock tiered discounts applied automatically at checkout
10-49 books
20% Off
50-99 books
35% off
100-999 books
38% off
1,000-1,999 books
40% off
2,000-2,999 books
43% Off
3,000-3,999 books
45% Off
4,000-4,999 books
48% Off
5,000-9,999 books
50% Off
10,000+ books
55% Off