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EMPLOYEES TODAY are actively searching for more meaning in the workplace, for work that resonates with their being. How does one dare yearn for something more, when so many workplaces seem aligned solely with financial survival and profit making? How do we get work done amidst the demands and tugs on our soul?
Bringing Your Soul to Work addresses these troubling questions in a way that provides a pathway for readers who want to bridge the gap between their spiritual and work lives. It honors readers' unique experiences and challenges them to think differently, aligning their actions with their hearts.
Engaging, inspiring, and poetic, yet grounded in real life, this book is written by consultants who see the contradictions of the workplace firsthand. Using case examples, personal stories, inspirational quotes, visual images, reflective questions, and specific applications, it shows readers how to use their own experience to grapple with the gritty realities of the workplace. Throughout the book, readers are invited to consider the book's concepts in relation to their own unique situations and, in the case of the applications, to record their responses in writing. They then learn to construct meaning from their own experience, drawing on imagination and practice, as well as the specific circumstances of their work lives.
Addressing what many feel but cannot say out loud, Bringing Your Soul to Work links ideas about soul to the realities of work in a unique way. For all those looking to increase their effectiveness at work and bring more feeling, imagination, and heart into their efforts with others, it will serve as a guide for creating something new and lasting.
Bringing Your Soul to Work addresses these troubling questions in a way that provides a pathway for readers who want to bridge the gap between their spiritual and work lives. It honors readers' unique experiences and challenges them to think differently, aligning their actions with their hearts.
Engaging, inspiring, and poetic, yet grounded in real life, this book is written by consultants who see the contradictions of the workplace firsthand. Using case examples, personal stories, inspirational quotes, visual images, reflective questions, and specific applications, it shows readers how to use their own experience to grapple with the gritty realities of the workplace. Throughout the book, readers are invited to consider the book's concepts in relation to their own unique situations and, in the case of the applications, to record their responses in writing. They then learn to construct meaning from their own experience, drawing on imagination and practice, as well as the specific circumstances of their work lives.
Addressing what many feel but cannot say out loud, Bringing Your Soul to Work links ideas about soul to the realities of work in a unique way. For all those looking to increase their effectiveness at work and bring more feeling, imagination, and heart into their efforts with others, it will serve as a guide for creating something new and lasting.
This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures.
Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.
Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.
Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.
Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.
Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.
Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.
This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures.
Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.
Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.
Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.
Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.
Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.
Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.
This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures.
Social Ventures seek to bring the discipline and energy of private enterprise to the task of solving problems like poverty, lack of clean water, and poor environmental quality. Although several textbooks exist to introduce the concept to students--business schools and universities have scrambled to create social enterprise programs and classes to respond to student interest--most books are cursory and do not dig deeply into every step and process needed. Using famed case studies and examples from their own program at Santa Clara University, this book provides a path for any social entrepreneur to build an idea, get funding, and get going.
Social Ventures seek to bring the discipline and energy of private enterprise to the task of solving problems like poverty, lack of clean water, and poor environmental quality. Although several textbooks exist to introduce the concept to students--business schools and universities have scrambled to create social enterprise programs and classes to respond to student interest--most books are cursory and do not dig deeply into every step and process needed. Using famed case studies and examples from their own program at Santa Clara University, this book provides a path for any social entrepreneur to build an idea, get funding, and get going.
In Building a Win-Win World , world-renowned futurist Hazel Henderson extends her twenty-five years of work in economics to examine the havoc the current economic system is creating at the global level. Markets are now spreading worldwide-a spread which is often equated with the hope of democracy spreading along with it. But markets still run on old textbook models that ignore social and environmental costs-leading to a new kind of warfare: global economic warfare.
Building a Win-Win World demonstrates how the global economy is unsustainable because of its negative effects on employees, families, communities, and the ecosystem. Henderson shows that win-win strategies can become the norm at every level when people see the true current and future costs of short-sighted, narrow economic policies.
Henderson shows how humans are encountering the endgames of the competition/conflict paradigm, and identifies the signs of transition. Using warfare as a metaphor for the dark side of today's world economic system, she shows how both are destructive, inhumane, wasteful, irrational, inefficient, competitive, and crisis-driven. Both create more new problems than they solve. She describes how the globalization of the war system, technology, and industrialization brought the Cold War to a dead end. By the mid-1980s the global warfare paradigm had given ground to a global economic warfare which many economists, politicians, and business leaders hailed as a victory of capitalism and competitive "free markets." Yet this new type of warfare proved little better than the military warfare it was advertised to replace. By the mid-1990s global economic warfare had already reached crisis points of its own.
Building a Win-Win World examines how jobs, education, health care, human rights, democratic participation, socially responsible business, and environmental protection are all sacrificed to "global competitiveness." Henderson shows many ways out of the dilemmas faced by all countries. New agreements are described to tame the global economic casino, regulate multi-national corporations, and levy fees for commercial use of global common resources-oceans, atmosphere, space, etc.-and tax their abuse. These revenues can then be invested in civilian needs and sectors worldwide. She also describes a trend toward "grassroots globalism"-citizens movements that are addressing poverty, social inequities, pollution, resource-depletion, violence, and wars. Grassroots globalism, she says, is about thinking and acting-globally and locally. It is pragmatic problem-solving, implementing local solutions that keep the planet in mind. Such social innovations can raise the ethical floor under the global playing field so that the most ethical companies and countries can win.
In Building a Win-Win World , world-renowned futurist Hazel Henderson extends her twenty-five years of work in economics to examine the havoc the current economic system is creating at the global level. Markets are now spreading worldwide-a spread which is often equated with the hope of democracy spreading along with it. But markets still run on old textbook models that ignore social and environmental costs-leading to a new kind of warfare: global economic warfare.
Building a Win-Win World demonstrates how the global economy is unsustainable because of its negative effects on employees, families, communities, and the ecosystem. Henderson shows that win-win strategies can become the norm at every level when people see the true current and future costs of short-sighted, narrow economic policies.
Henderson shows how humans are encountering the endgames of the competition/conflict paradigm, and identifies the signs of transition. Using warfare as a metaphor for the dark side of today's world economic system, she shows how both are destructive, inhumane, wasteful, irrational, inefficient, competitive, and crisis-driven. Both create more new problems than they solve. She describes how the globalization of the war system, technology, and industrialization brought the Cold War to a dead end. By the mid-1980s the global warfare paradigm had given ground to a global economic warfare which many economists, politicians, and business leaders hailed as a victory of capitalism and competitive "free markets." Yet this new type of warfare proved little better than the military warfare it was advertised to replace. By the mid-1990s global economic warfare had already reached crisis points of its own.
Building a Win-Win World examines how jobs, education, health care, human rights, democratic participation, socially responsible business, and environmental protection are all sacrificed to "global competitiveness." Henderson shows many ways out of the dilemmas faced by all countries. New agreements are described to tame the global economic casino, regulate multi-national corporations, and levy fees for commercial use of global common resources-oceans, atmosphere, space, etc.-and tax their abuse. These revenues can then be invested in civilian needs and sectors worldwide. She also describes a trend toward "grassroots globalism"-citizens movements that are addressing poverty, social inequities, pollution, resource-depletion, violence, and wars. Grassroots globalism, she says, is about thinking and acting-globally and locally. It is pragmatic problem-solving, implementing local solutions that keep the planet in mind. Such social innovations can raise the ethical floor under the global playing field so that the most ethical companies and countries can win.
Building a Win-Win World demonstrates how the global economy is unsustainable because of its negative effects on employees, families, communities, and the ecosystem. Henderson shows that win-win strategies can become the norm at every level when people see the true current and future costs of short-sighted, narrow economic policies.
Henderson shows how humans are encountering the endgames of the competition/conflict paradigm, and identifies the signs of transition. Using warfare as a metaphor for the dark side of today's world economic system, she shows how both are destructive, inhumane, wasteful, irrational, inefficient, competitive, and crisis-driven. Both create more new problems than they solve. She describes how the globalization of the war system, technology, and industrialization brought the Cold War to a dead end. By the mid-1980s the global warfare paradigm had given ground to a global economic warfare which many economists, politicians, and business leaders hailed as a victory of capitalism and competitive "free markets." Yet this new type of warfare proved little better than the military warfare it was advertised to replace. By the mid-1990s global economic warfare had already reached crisis points of its own.
Building a Win-Win World examines how jobs, education, health care, human rights, democratic participation, socially responsible business, and environmental protection are all sacrificed to "global competitiveness." Henderson shows many ways out of the dilemmas faced by all countries. New agreements are described to tame the global economic casino, regulate multi-national corporations, and levy fees for commercial use of global common resources-oceans, atmosphere, space, etc.-and tax their abuse. These revenues can then be invested in civilian needs and sectors worldwide. She also describes a trend toward "grassroots globalism"-citizens movements that are addressing poverty, social inequities, pollution, resource-depletion, violence, and wars. Grassroots globalism, she says, is about thinking and acting-globally and locally. It is pragmatic problem-solving, implementing local solutions that keep the planet in mind. Such social innovations can raise the ethical floor under the global playing field so that the most ethical companies and countries can win.
Why do teams settle for bad ideas or kill good ones? Popular consultant B. Kim Barnes's unique process of constructive debate shows how teams can create better ideas and outcomes by eliminating obstacles to honest discussion, creativity, and collaboration.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Bad ideas move forward and good ideas die, which can lead to disastrous results—financial or otherwise.
Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
A constructive debate is one in which a diverse group of individuals can express their ideas, engage others in building on and improving them, explore ideas deeply, and challenge one another's positions in a fair and productive way. In this book, you'll learn a set of behaviors you can model and encourage and a process you can facilitate, lead, or support your client in leading. In this time, where opinions can be tribal and differences can lead to unconstructive conflict, it's important to find ways to build robust ideas through a thoughtful, fair, and inclusive approach.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Bad ideas move forward and good ideas die, which can lead to disastrous results—financial or otherwise.
Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
A constructive debate is one in which a diverse group of individuals can express their ideas, engage others in building on and improving them, explore ideas deeply, and challenge one another's positions in a fair and productive way. In this book, you'll learn a set of behaviors you can model and encourage and a process you can facilitate, lead, or support your client in leading. In this time, where opinions can be tribal and differences can lead to unconstructive conflict, it's important to find ways to build robust ideas through a thoughtful, fair, and inclusive approach.
Why do teams settle for bad ideas or kill good ones? Popular consultant B. Kim Barnes's unique process of constructive debate shows how teams can create better ideas and outcomes by eliminating obstacles to honest discussion, creativity, and collaboration.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Bad ideas move forward and good ideas die, which can lead to disastrous results—financial or otherwise.
Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
A constructive debate is one in which a diverse group of individuals can express their ideas, engage others in building on and improving them, explore ideas deeply, and challenge one another's positions in a fair and productive way. In this book, you'll learn a set of behaviors you can model and encourage and a process you can facilitate, lead, or support your client in leading. In this time, where opinions can be tribal and differences can lead to unconstructive conflict, it's important to find ways to build robust ideas through a thoughtful, fair, and inclusive approach.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Bad ideas move forward and good ideas die, which can lead to disastrous results—financial or otherwise.
Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
A constructive debate is one in which a diverse group of individuals can express their ideas, engage others in building on and improving them, explore ideas deeply, and challenge one another's positions in a fair and productive way. In this book, you'll learn a set of behaviors you can model and encourage and a process you can facilitate, lead, or support your client in leading. In this time, where opinions can be tribal and differences can lead to unconstructive conflict, it's important to find ways to build robust ideas through a thoughtful, fair, and inclusive approach.
Why do teams settle for bad ideas or kill good ones? Popular consultant B. Kim Barnes's unique process of constructive debate shows how teams can create better ideas and outcomes by eliminating obstacles to honest discussion, creativity, and collaboration.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Honest opinions often show up in the “meeting after the meeting” because people fear conflict or repercussions. Bad ideas move forward and good ideas die, which can lead to disastrous results-financial or otherwise. Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of Constructive Debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Honest opinions often show up in the “meeting after the meeting” because people fear conflict or repercussions. Bad ideas move forward and good ideas die, which can lead to disastrous results-financial or otherwise. Luckily, there is a workable path out of this dysfunction. Kim Barnes's process of Constructive Debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people.
To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Journey through hope, despair, and forgiveness
Leaders cannot predict the complex challenges they are called on to face. Veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry (AI) is an invaluable tool to build resilience.
AI is a widely used change approach that emphasizes identifying what's working well in a system. Leaders can use AI to increase their ability to weather the storms they'll inevitably encounter and be resilient. A profound guide, this book features personal accounts from leaders across a variety of settings describing how they've practiced appreciative resilience in the ongoing cycle of hope, despair, and forgiveness.
Leaders cannot predict the complex challenges they are called on to face. Veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry (AI) is an invaluable tool to build resilience.
AI is a widely used change approach that emphasizes identifying what's working well in a system. Leaders can use AI to increase their ability to weather the storms they'll inevitably encounter and be resilient. A profound guide, this book features personal accounts from leaders across a variety of settings describing how they've practiced appreciative resilience in the ongoing cycle of hope, despair, and forgiveness.
Journey through hope, despair, and forgiveness
Leaders cannot predict the complex challenges they are called on to face. Veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry (AI) is an invaluable tool to build resilience.
AI is a widely used change approach that emphasizes identifying what's working well in a system. Leaders can use AI to increase their ability to weather the storms they'll inevitably encounter and be resilient. A profound guide, this book features personal accounts from leaders across a variety of settings describing how they've practiced appreciative resilience in the ongoing cycle of hope, despair, and forgiveness.
Leaders cannot predict the complex challenges they are called on to face. Veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry (AI) is an invaluable tool to build resilience.
AI is a widely used change approach that emphasizes identifying what's working well in a system. Leaders can use AI to increase their ability to weather the storms they'll inevitably encounter and be resilient. A profound guide, this book features personal accounts from leaders across a variety of settings describing how they've practiced appreciative resilience in the ongoing cycle of hope, despair, and forgiveness.