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Change is difficult but essential-Esther Derby offers seven guidelines for change by attraction, an approach that draws people into the process so that instead of resisting change, they embrace it.
Organizational change efforts often fail because they focus on top-down methods that rely on coercion, rewards, or positional authority. Well-meaning leaders talk about driving change, as though employees are cattle or cars. At best, this results in compliance--not engagement or commitment. And at worst it simply doesn't work.
Drawing from her experience working with some of today's most successful companies, Esther Derby argues for what she calls change by attraction: giving space and support for people to feel the loss that comes with change and help them see what is valuable about the future you propose. Resistance fades because people feel there is nothing to resist--there is only something they want to move toward. In this book Derby outlines her seven rules for change by attraction: Strive for Congruence; Honor the Past; Assess What Is; Pay Attention to Networks; Experiment; Guide, Don't Standardize; and Use Your Self.
Organizational change efforts often fail because they focus on top-down methods that rely on coercion, rewards, or positional authority. Well-meaning leaders talk about driving change, as though employees are cattle or cars. At best, this results in compliance--not engagement or commitment. And at worst it simply doesn't work.
Drawing from her experience working with some of today's most successful companies, Esther Derby argues for what she calls change by attraction: giving space and support for people to feel the loss that comes with change and help them see what is valuable about the future you propose. Resistance fades because people feel there is nothing to resist--there is only something they want to move toward. In this book Derby outlines her seven rules for change by attraction: Strive for Congruence; Honor the Past; Assess What Is; Pay Attention to Networks; Experiment; Guide, Don't Standardize; and Use Your Self.
98 Opportunities to Be a 100 Percent Better Government Manager
Government managers face myriad challenges every day. Whether dealing with an ever-shrinking pool of resources or the threat of sequestration and shutdowns, the government manager must work to maximize staff performance to meet mission objectives.
Now, supervisors, managers, and leaders have some help. In this new book, veteran government leader, trainer, and author Stewart Liff offers practical and proven guidance aimed at helping people at every level of the organization. First-line managers as well as top agency leaders will find Liff's actionable suggestions invaluable in dealing with a broad spectrum of issues, including:
+ People management
+ Performance management
+ Resource management
+ Systems design
+ Organizational politics
Each of the 98 opportunities—and the included strategies, tools, techniques, and tips to help you take advantage of them—is valuable in and of itself. Together they provide a complete guide to managing effectively in the federal workplace.
Do your part to change government—one opportunity at a time!
Government managers face myriad challenges every day. Whether dealing with an ever-shrinking pool of resources or the threat of sequestration and shutdowns, the government manager must work to maximize staff performance to meet mission objectives.
Now, supervisors, managers, and leaders have some help. In this new book, veteran government leader, trainer, and author Stewart Liff offers practical and proven guidance aimed at helping people at every level of the organization. First-line managers as well as top agency leaders will find Liff's actionable suggestions invaluable in dealing with a broad spectrum of issues, including:
+ People management
+ Performance management
+ Resource management
+ Systems design
+ Organizational politics
Each of the 98 opportunities—and the included strategies, tools, techniques, and tips to help you take advantage of them—is valuable in and of itself. Together they provide a complete guide to managing effectively in the federal workplace.
Do your part to change government—one opportunity at a time!
98 Opportunities to Be a 100 Percent Better Government Manager
Government managers face myriad challenges every day. Whether dealing with an ever-shrinking pool of resources or the threat of sequestration and shutdowns, the government manager must work to maximize staff performance to meet mission objectives.
Now, supervisors, managers, and leaders have some help. In this new book, veteran government leader, trainer, and author Stewart Liff offers practical and proven guidance aimed at helping people at every level of the organization. First-line managers as well as top agency leaders will find Liff's actionable suggestions invaluable in dealing with a broad spectrum of issues, including:
+ People management
+ Performance management
+ Resource management
+ Systems design
+ Organizational politics
Each of the 98 opportunities—and the included strategies, tools, techniques, and tips to help you take advantage of them—is valuable in and of itself. Together they provide a complete guide to managing effectively in the federal workplace.
Do your part to change government—one opportunity at a time!
Government managers face myriad challenges every day. Whether dealing with an ever-shrinking pool of resources or the threat of sequestration and shutdowns, the government manager must work to maximize staff performance to meet mission objectives.
Now, supervisors, managers, and leaders have some help. In this new book, veteran government leader, trainer, and author Stewart Liff offers practical and proven guidance aimed at helping people at every level of the organization. First-line managers as well as top agency leaders will find Liff's actionable suggestions invaluable in dealing with a broad spectrum of issues, including:
+ People management
+ Performance management
+ Resource management
+ Systems design
+ Organizational politics
Each of the 98 opportunities—and the included strategies, tools, techniques, and tips to help you take advantage of them—is valuable in and of itself. Together they provide a complete guide to managing effectively in the federal workplace.
Do your part to change government—one opportunity at a time!
Over the past thirty years, we’ve seen a radical redistribution of wealth upward to a tiny fraction of the population. Here, activist Chuck Collins explains how it happened and marshals wide-ranging data to show exactly what the 99/1 percent divide means in the real world and the damage it causes to individuals, businesses, and the earth. Most important, he answers the burning question, what can be done about it? He offers a common-sense guide to bringing about a society that works for everyone: the 100 percent. This is a struggle that can be won. After all, the odds are 99 to 1 in our favor.
For over thirty years, we've lived through a radical redistribution of wealth—upward, to a tiny fraction of the population. It's as though we're undertaking a bizarre social experiment to see how much inequality a democratic society can tolerate.
As a result “We are the 99%,” the rallying cry of the Occupy movement, has spread far beyond its ranks. But who are the 99 percent? Who are the 1 percent? How extensive and systematic is inequality throughout society? What are its true causes and consequences? How is inequality changing in our world? And what can be done about it?
For many years Chuck Collins has been a leading voice and activist on these questions. In this book he marshals wide-ranging data from a variety of sources to paint a graphic picture of how disparities in wealth and power play out in America and the world. For the first time, this book reveals the concrete meaning of “the 99% and the 1%,” looking not just at individual households but at the business world, the media, and the earth as a whole.
Collins identifies the shifts in social values, political power, and economic policy that have led to our current era of extreme inequality—particularly the way Wall Street has managed to rig the rules of the game in favor of the 1perecent—and surveys the havoc inequality has wreaked on virtually every aspect of society. But there is hope. Not only does he offer common-sense proposals for closing the inequality gap, but Collins provides a guide to many of the groups—including some made up of millionaires—that are working to bring about a society that works for everybody: for the 100 percent. This is a struggle that can be won. After all, the odds are 99 to 1 in our favor.
As a result “We are the 99%,” the rallying cry of the Occupy movement, has spread far beyond its ranks. But who are the 99 percent? Who are the 1 percent? How extensive and systematic is inequality throughout society? What are its true causes and consequences? How is inequality changing in our world? And what can be done about it?
For many years Chuck Collins has been a leading voice and activist on these questions. In this book he marshals wide-ranging data from a variety of sources to paint a graphic picture of how disparities in wealth and power play out in America and the world. For the first time, this book reveals the concrete meaning of “the 99% and the 1%,” looking not just at individual households but at the business world, the media, and the earth as a whole.
Collins identifies the shifts in social values, political power, and economic policy that have led to our current era of extreme inequality—particularly the way Wall Street has managed to rig the rules of the game in favor of the 1perecent—and surveys the havoc inequality has wreaked on virtually every aspect of society. But there is hope. Not only does he offer common-sense proposals for closing the inequality gap, but Collins provides a guide to many of the groups—including some made up of millionaires—that are working to bring about a society that works for everybody: for the 100 percent. This is a struggle that can be won. After all, the odds are 99 to 1 in our favor.
“We are the 99%” is the rallying cry of millions of people involved in the “Occupy Wall Street” movement. This is the first book to pull together in once place detailed information about the 1% and the 99% in all realms of society, the causes and consequences of this deep inequality, and what can be done about it.
Empowering, feminist guidance for Black women on living unapologetically and authentically-from the bestselling author of The Sisters Are Alright.
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
- Spot the distortions
- Know your truth
- Celebrate the real you
- Understand the cost of liberation
- Practice freedom
- SEE free Black women everywhere
Empowering, feminist guidance for Black women on living unapologetically and authentically-from the bestselling author of The Sisters Are Alright.
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
- Spot the distortions
- Know your truth
- Celebrate the real you
- Understand the cost of liberation
- Practice freedom
- SEE free Black women everywhere
Empowering, feminist guidance for Black women on living unapologetically and authentically-from the bestselling author of The Sisters Are Alright.
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
•Spot the distortions
•Know your truth
•Celebrate the real you
•Understand the cost of liberation
•Practice freedom
•SEE free Black women everywhere
With the bold, astute writing that you have come to expect from Winfrey-Harris, A Black Woman's Guide to Getting Free urges Black women everywhere to choose themselves, and choose freedom, in a world that would have you chained.
Unshackle your authentic self from the expectations and stereotypes of American culture through the 6 pillars of living free as a Black woman.
Tamara Winfrey Harris harnesses her knowledge as a two-time author and storyteller of the Black femme experience and nationally known expert on the intersections of race and gender to deliver a sharp feminist analysis that is illustrated by real-life stories and examples plucked from popular culture and intimate Black woman-to-Black woman truth-telling.
This book is separated into two parts. First, the meaning of liberation is explored and Black women will be guided in creating sustaining practice to mature their well-being along the freedom journey.
In part two, readers are introduced to the 6 pillars of living free as a Black woman:
•Spot the distortions
•Know your truth
•Celebrate the real you
•Understand the cost of liberation
•Practice freedom
•SEE free Black women everywhere
With the bold, astute writing that you have come to expect from Winfrey-Harris, A Black Woman's Guide to Getting Free urges Black women everywhere to choose themselves, and choose freedom, in a world that would have you chained.
Based on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable tools that help individuals and organizations transform even the most extreme complaints into gifts that drive their business forward.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
Based on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable tools that help individuals and organizations transform even the most extreme complaints into gifts that drive their business forward.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
Based on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable tools that help individuals and organizations transform even the most extreme complaints into gifts that drive their business forward.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
Built to be interactive and immersive, the workbook teaches a set of practices, approaches, and tools that anyone can use to navigate fraught customer-facing interactions. It allows readers to practice Janelle Barlow's updated, more efficient three-step formula and enables employees to handle complaints with increased emotional resilience rather than taking them as personal attacks.
A Complaint Is a Gift Workbook is packed with the necessary tools to view and treat complaints as a source of innovative ideas that can transform your business.
The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback-not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
This new edition condenses the tried and true eight-step formula into a tighter, more efficient three-step formula. From her work with clients, the author has updated industry-specific complaint examples and added in new concepts, such as a process that enables employees to handle complaints with increased emotional resilience-something that is sorely needed since dealing with increasingly difficult customers is a common occurrence in the wake of the COVID-19 pandemic.
Handling complaints doesn't have to be a negative, soul-crushing experience. Janelle Barlow gives the right tools to treat each of them as a source of innovative ideas that can transform your business.
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.