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“What brought you the greatest joy? What do you wish you had learned sooner? What ultimately mattered and what didn't?” asks Dr. John Izzo. Based on a highly acclaimed public television series, this book takes the reader on a heartwarming and profound journey to find lasting happiness.
Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.
Now imagine that someone informs you that there are several people in your neighborhood who have been to that country, explored every corner. Some of them enjoyed the journey and have few regrets, but others wish they could take the trip again knowing what they know now. Would you not invite them over for dinner, ask them to bring their photographs, listen to their stories, and hear their advice?
This is precisely the journey explored in this book. Dr. John Izzo and his colleagues interviewed over 200 people, ages 60-106, who were identified by friends and acquaintances as “the one person they knew who had found happiness and meaning.” From town barbers to Holocaust survivors, from aboriginal chiefs to CEOs, these people had over 18,000 years of life experience between them. He asked them questions like, “What brought you the greatest joy? What do you wish you had learned sooner? What ultimately mattered and what didn't?”
Here Izzo shares their stories—funny, moving, and thought-provoking—and the Five Secrets he learned from listening to them. This book will make you laugh, bring you to tears, and inspire you to discover what matters long before you die.
Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.
Now imagine that someone informs you that there are several people in your neighborhood who have been to that country, explored every corner. Some of them enjoyed the journey and have few regrets, but others wish they could take the trip again knowing what they know now. Would you not invite them over for dinner, ask them to bring their photographs, listen to their stories, and hear their advice?
This is precisely the journey explored in this book. Dr. John Izzo and his colleagues interviewed over 200 people, ages 60-106, who were identified by friends and acquaintances as “the one person they knew who had found happiness and meaning.” From town barbers to Holocaust survivors, from aboriginal chiefs to CEOs, these people had over 18,000 years of life experience between them. He asked them questions like, “What brought you the greatest joy? What do you wish you had learned sooner? What ultimately mattered and what didn't?”
Here Izzo shares their stories—funny, moving, and thought-provoking—and the Five Secrets he learned from listening to them. This book will make you laugh, bring you to tears, and inspire you to discover what matters long before you die.
Stop Seeking Happiness; Just Get Out of Its Way!
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical, walking the Camino de Santiago in Spain and living in the Andes of Peru. This thoughtful and inspiring book describes the disguises these thieves wear, the tools they use to break into our hearts, and how to lock them out once and for all. Izzo shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical, walking the Camino de Santiago in Spain and living in the Andes of Peru. This thoughtful and inspiring book describes the disguises these thieves wear, the tools they use to break into our hearts, and how to lock them out once and for all. Izzo shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Stop Seeking Happiness; Just Get Out of Its Way!
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical, walking the Camino de Santiago in Spain and living in the Andes of Peru. This thoughtful and inspiring book describes the disguises these thieves wear, the tools they use to break into our hearts, and how to lock them out once and for all. Izzo shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical, walking the Camino de Santiago in Spain and living in the Andes of Peru. This thoughtful and inspiring book describes the disguises these thieves wear, the tools they use to break into our hearts, and how to lock them out once and for all. Izzo shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Bestselling author and motivational speaker John Izzo posits that happiness is not something to be sought but something we have natural access to-but sometimes have to fight to keep.
From bestselling author John Izzo comes this practical and inspirational guide to happiness-not finding happiness but protecting the innate sense of well-being that resides within each of us at every moment.
Dr. Izzo says that happiness and contentment are our natural states-and cites ancient spiritual traditions and modern neuroscience to back up his claim. On a sabbatical he took to find out why he lacked a sense of joy in his life, despite being a successful consultant, speaker, and author, he realized what the cause of much of our unhappiness is. Reflecting as he walked the Camino de Santiago in Spain and spent time in the deserts of Morocco and in the Andes of Peru, he saw that specific mental activities and attitudes take our happiness from us. He calls them the five thieves of happiness: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. This is a thoughtful exploration of why we let these thieves in, how they steal our happiness from us, and what attitudes we can adopt and actions we can take to effectively lock them out.
From bestselling author John Izzo comes this practical and inspirational guide to happiness-not finding happiness but protecting the innate sense of well-being that resides within each of us at every moment.
Dr. Izzo says that happiness and contentment are our natural states-and cites ancient spiritual traditions and modern neuroscience to back up his claim. On a sabbatical he took to find out why he lacked a sense of joy in his life, despite being a successful consultant, speaker, and author, he realized what the cause of much of our unhappiness is. Reflecting as he walked the Camino de Santiago in Spain and spent time in the deserts of Morocco and in the Andes of Peru, he saw that specific mental activities and attitudes take our happiness from us. He calls them the five thieves of happiness: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. This is a thoughtful exploration of why we let these thieves in, how they steal our happiness from us, and what attitudes we can adopt and actions we can take to effectively lock them out.
Talk is powerful. And it isn't just ‘difficult' conversations that matter— the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done: initiative conversations introducing something new, understanding conversations to help people relate to ideas or processes, performance conversations requesting specific actions, and closure conversations that recognize achievements and signal completion of the work. As Jeffrey and Laurie Ford clearly demonstrate, engage in the right conversation at the right time—plan and start each one well, finish every one effectively—and extraordinary things can happen.
Talk is powerful. Engaging in the right conversation at the right time is key to both personal and organizational success. And it isn’t just ‘difficult’ conversations that matter. The Four Conversations clearly demonstrates it is the everyday dialogue we have with one another that is critical.
Armed with a solid body of research and their own first-hand observations, Jeffrey and Laurie Ford identify four types of conversations that every one of us must use to get things done: initiative conversations to introduce something new; understanding conversations to help people relate to new ideas or processes; performance conversations to request specific actions and results; and closure conversations to complete work and give people a sense of accomplishment . They identify the specific elements that make each of these conversations successful and show how they can be put together in different ways to achieve different objectives.
The Four Conversations demonstrates how to use the right conversation at the right time—planning and starting each one well, and finishing every conversation effectively—to produce the results we want and the improved productivity our organizations need. And through dozens of personal stories and sample dialogues, the authors illustrate how real people in real situations have used the four conversations, either alone or in combination, to more effectively combat common workplace problems and lay the foundations for enduring success: stronger relationships, better buy-in, and a greater feeling of personal and professional achievement for everyone.
Most conversations to get things done at work are of one of four types - initiative conversations, conversations for understanding, performance conversations, or conversations for closure - but they are often done poorly or misused. This book shows managers and employees how to use the right conversation at the right time, plan and start each conversation well, and finish each conversation effectively.
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change.
The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process.
Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process.
Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change.
The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process.
Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change.
The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
Privatization has been on the right-wing agenda for years, but now it has the power of the Bush administration behind it. Health care, schools, Social Security, public lands, the military, prisons--all are considered fair game. But does privatization really serve the public good? Or is it a payoff to powerful corporations intent on replacing the government with a Òprivate profit culture,Ó in which there is no meaningful public accountability and the bottom line rules all? In this powerful book, legendary activist Si Kahn and public philosopher Elizabeth Minnich argue that privatization is a threat whose seriousness few appreciate.
Kahn and Minnich expose the damage privatization has done in several specific areas of society, as well as to society as a whole. They argue that corporations are, by their very nature, unable to effectively fulfill what have traditionally been the responsibilities of government. Some things that are worth doing simply canÕt, indeed shouldnÕt, be done purely for profit. Unless there is a balance between the public and private sectors, vulnerable populations will be chronically underserved and critical public functions will be under-funded to the point of virtual elimination.
Privatization is usually dealt with in dry economic terms, but Kahn and Minnich take an unusual and lively approach to the issue. Combining stories, analysis, impassioned argument, and even song lyrics, they discuss how the concept of privatization has evolved and look at the different forces that work for and against it, emphasizing the extreme anti-government ideology motivating many privatization advocates. And they outline principles and practices for combating privatization and its proponents.
The Fox in the Henhouse makes a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy.
Privatization has been on the right-wing agenda for years. Health care, schools, Social Security, public lands, the military, prisons—all are considered fair game. Through stories, analysis, impassioned argument—even song lyrics—Si Kahn and Elizabeth Minnich show that corporations are, by their very nature, unable to fulfill effectively what have traditionally been the responsibilities of government. They make a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy.
Privatization has been on the right-wing agenda for years, but now it has the power of the Bush administration behind it. Health care, schools, Social Security, public lands, the military, prisons--all are considered fair game. But does privatization really serve the public good? Or is it a payoff to powerful corporations intent on replacing the government with a Òprivate profit culture,Ó in which there is no meaningful public accountability and the bottom line rules all? In this powerful book, legendary activist Si Kahn and public philosopher Elizabeth Minnich argue that privatization is a threat whose seriousness few appreciate.
Kahn and Minnich expose the damage privatization has done in several specific areas of society, as well as to society as a whole. They argue that corporations are, by their very nature, unable to effectively fulfill what have traditionally been the responsibilities of government. Some things that are worth doing simply canÕt, indeed shouldnÕt, be done purely for profit. Unless there is a balance between the public and private sectors, vulnerable populations will be chronically underserved and critical public functions will be under-funded to the point of virtual elimination.
Privatization is usually dealt with in dry economic terms, but Kahn and Minnich take an unusual and lively approach to the issue. Combining stories, analysis, impassioned argument, and even song lyrics, they discuss how the concept of privatization has evolved and look at the different forces that work for and against it, emphasizing the extreme anti-government ideology motivating many privatization advocates. And they outline principles and practices for combating privatization and its proponents.
The Fox in the Henhouse makes a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy.
Kahn and Minnich expose the damage privatization has done in several specific areas of society, as well as to society as a whole. They argue that corporations are, by their very nature, unable to effectively fulfill what have traditionally been the responsibilities of government. Some things that are worth doing simply canÕt, indeed shouldnÕt, be done purely for profit. Unless there is a balance between the public and private sectors, vulnerable populations will be chronically underserved and critical public functions will be under-funded to the point of virtual elimination.
Privatization is usually dealt with in dry economic terms, but Kahn and Minnich take an unusual and lively approach to the issue. Combining stories, analysis, impassioned argument, and even song lyrics, they discuss how the concept of privatization has evolved and look at the different forces that work for and against it, emphasizing the extreme anti-government ideology motivating many privatization advocates. And they outline principles and practices for combating privatization and its proponents.
The Fox in the Henhouse makes a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy.
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.
This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.
The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.
Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business-from start-ups to major multinational corporations-can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.
The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.
Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business-from start-ups to major multinational corporations-can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.
This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.
The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.
Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business-from start-ups to major multinational corporations-can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.
The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.
Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business-from start-ups to major multinational corporations-can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.
Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. Every contact channel adds cost and complexity. And while customers appreciate that they can now call, chat, text, or email to check an order or resolve a problem, they appreciate not having to do anything even more.
Veteran customer service experts Bill Price and David Jaffe explain how service, support, and sales can be made invisible, reducing costs and providing a better customer experience. Drawing on examples from four continents and over twenty-five countries, they provide a logical and sequential methodology that every reader can follow.
Reducing contact with customers means proactively focusing on the customer perspective, which is always a good idea. This means organizations need to rethink all aspects of their business, from product and services design to quality and control. It is a whole enterprise initiative, but one with a huge upside.
Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. Every contact channel adds cost and complexity. And while customers appreciate that they can now call, chat, text, or email to check an order or resolve a problem, they appreciate not having to do anything even more.
Veteran customer service experts Bill Price and David Jaffe explain how service, support, and sales can be made invisible, reducing costs and providing a better customer experience. Drawing on examples from four continents and over twenty-five countries, they provide a logical and sequential methodology that every reader can follow.
Reducing contact with customers means proactively focusing on the customer perspective, which is always a good idea. This means organizations need to rethink all aspects of their business, from product and services design to quality and control. It is a whole enterprise initiative, but one with a huge upside.
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.
Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy.
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward.
Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy.
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward.
Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.
Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy.
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward.
Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy.
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward.
Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.