Sort by:
Socially responsible investors try to avoid putting their assets in companies that do damage in the world. Resilient investing goes further. The authors redefine the very meaning of “assets” and “investing” and show how to design a strategy to give you, and the planet, the best possible chance of thriving. After all, we're in this together!
The Restoration Economy reveals the previously undocumented trillion-dollar global industries that are restoring our natural and manmade environments. Restorative development is rapidly overtaking new development because we are running out of things to develop. Most natural areas are already either farmed or degraded, and cities have built all the way to their borders. However, there is no lack of things to redevelop and restore. Storm Cunningham surveys the wide range of restoration industries and points out the connections among them. He shows, for example, how the restoration of a river ecosystem can have a major impact on the commercial success of a redeveloped historic urban waterfront. Written for a broad range of audiences, The Restoration Economy is an entertaining blend of business, science, and economics that details exciting new business and investment opportunities in this dynamic economic sector.
The Restoration Economy reveals the previously undocumented trillion-dollar global industries that are restoring our natural and manmade environments. Restorative development is rapidly overtaking new development because we are running out of things to develop. Most natural areas are already either farmed or degraded, and cities have built all the way to their borders. However, there is no lack of things to redevelop and restore. Storm Cunningham surveys the wide range of restoration industries and points out the connections among them. He shows, for example, how the restoration of a river ecosystem can have a major impact on the commercial success of a redeveloped historic urban waterfront. Written for a broad range of audiences, The Restoration Economy is an entertaining blend of business, science, and economics that details exciting new business and investment opportunities in this dynamic economic sector.
Out of Many, One
In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also tells the untold story of how our fellow citizens already are doing it.
This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.
In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also tells the untold story of how our fellow citizens already are doing it.
This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.
Out of Many, One
In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also tells the untold story of how our fellow citizens already are doing it.
This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.
In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also tells the untold story of how our fellow citizens already are doing it.
This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.
With a government held hostage by poisonous partisan gridlock, there has never been a greater need for changing our political process. The transpartisan movement offers hope for finding common ground.
Our country's motto is “E Pluribus Unam-“out of many, one”-but you'd never know it now, says activist Mark Gerzon. The United States seems hopelessly divided. In the past, Americans could disagree without demonizing each other. But now healthy partisan debate has been replaced by brutal political brawling, where nothing but winning matters. Loyalty to party has replaced love of country.
The solution, says Gerson, is to become transpartisan. This doesn't mean adopting a new set of political beliefs. “Transpartisan” is an adjective, not another ism. You can be a transpartisan Democrat, a transpartisan Republican, or a transpartisan independent. It is about the how, not the what, a way of conducing politics and solving problems that is the opposite of the hyperpartisanship destroying our country. If you're open to learning instead of insisting you already have all the answers; if you're open to change instead of remaining where you've always been; if you're open to working with people you disagree with instead of vilifying them; if you're open to finding new solutions instead of clinging to the same old positions; in short, if you place country above party, you are a transpartisan!
Gerzon describes the roots and core beliefs of the movement, and uses real-world examples to show how transpartisans are already making a difference all over America. This book, at its core, is about what has made America great - and what can restore that greatness if we seize the opportunities before us.
Our country's motto is “E Pluribus Unam-“out of many, one”-but you'd never know it now, says activist Mark Gerzon. The United States seems hopelessly divided. In the past, Americans could disagree without demonizing each other. But now healthy partisan debate has been replaced by brutal political brawling, where nothing but winning matters. Loyalty to party has replaced love of country.
The solution, says Gerson, is to become transpartisan. This doesn't mean adopting a new set of political beliefs. “Transpartisan” is an adjective, not another ism. You can be a transpartisan Democrat, a transpartisan Republican, or a transpartisan independent. It is about the how, not the what, a way of conducing politics and solving problems that is the opposite of the hyperpartisanship destroying our country. If you're open to learning instead of insisting you already have all the answers; if you're open to change instead of remaining where you've always been; if you're open to working with people you disagree with instead of vilifying them; if you're open to finding new solutions instead of clinging to the same old positions; in short, if you place country above party, you are a transpartisan!
Gerzon describes the roots and core beliefs of the movement, and uses real-world examples to show how transpartisans are already making a difference all over America. This book, at its core, is about what has made America great - and what can restore that greatness if we seize the opportunities before us.
Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar!
Nearly every organization has a mission, vision, or purpose statement that is displayed on its website or framed and mounted in the executive corridor. But it is largely unknown to employees and seemingly unrelated to their daily jobs.
As a result, while employees may possess the knowledge and skills to do their jobs, they are unaware of what bestselling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization's reason for being. They understand what to do and how to do it, but not why they do it.
Curtin offers a fresh tool to overcome this challenge. The Revelation Conversation is a one-on-one exchange where leaders and managers involve employees in the discovery of their total job role, connect job duties to job purpose, and inspire greater employee engagement. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.
The book contains dozens of examples of how leading companies link their corporate ideals to employees' daily job responsibilities. By creating an environment for employees to do work that matters rather than simply check boxes and go through the motions, employers will reap the benefits of higher levels of employee engagement, productivity, and customer satisfaction.
Nearly every organization has a mission, vision, or purpose statement that is displayed on its website or framed and mounted in the executive corridor. But it is largely unknown to employees and seemingly unrelated to their daily jobs.
As a result, while employees may possess the knowledge and skills to do their jobs, they are unaware of what bestselling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization's reason for being. They understand what to do and how to do it, but not why they do it.
Curtin offers a fresh tool to overcome this challenge. The Revelation Conversation is a one-on-one exchange where leaders and managers involve employees in the discovery of their total job role, connect job duties to job purpose, and inspire greater employee engagement. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.
The book contains dozens of examples of how leading companies link their corporate ideals to employees' daily job responsibilities. By creating an environment for employees to do work that matters rather than simply check boxes and go through the motions, employers will reap the benefits of higher levels of employee engagement, productivity, and customer satisfaction.
Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar!
Nearly every organization has a mission, vision, or purpose statement that is displayed on its website or framed and mounted in the executive corridor. But it is largely unknown to employees and seemingly unrelated to their daily jobs.
As a result, while employees may possess the knowledge and skills to do their jobs, they are unaware of what bestselling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization's reason for being. They understand what to do and how to do it, but not why they do it.
Curtin offers a fresh tool to overcome this challenge. The Revelation Conversation is a one-on-one exchange where leaders and managers involve employees in the discovery of their total job role, connect job duties to job purpose, and inspire greater employee engagement. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.
The book contains dozens of examples of how leading companies link their corporate ideals to employees' daily job responsibilities. By creating an environment for employees to do work that matters rather than simply check boxes and go through the motions, employers will reap the benefits of higher levels of employee engagement, productivity, and customer satisfaction.
Nearly every organization has a mission, vision, or purpose statement that is displayed on its website or framed and mounted in the executive corridor. But it is largely unknown to employees and seemingly unrelated to their daily jobs.
As a result, while employees may possess the knowledge and skills to do their jobs, they are unaware of what bestselling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization's reason for being. They understand what to do and how to do it, but not why they do it.
Curtin offers a fresh tool to overcome this challenge. The Revelation Conversation is a one-on-one exchange where leaders and managers involve employees in the discovery of their total job role, connect job duties to job purpose, and inspire greater employee engagement. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.
The book contains dozens of examples of how leading companies link their corporate ideals to employees' daily job responsibilities. By creating an environment for employees to do work that matters rather than simply check boxes and go through the motions, employers will reap the benefits of higher levels of employee engagement, productivity, and customer satisfaction.
Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar!
Leaders and managers-especially those with customer-facing employees-want engaged, positive employees who are filled with purpose. The problem is they falsely assume that simply regurgitating the corporate mission statement at meetings and performance reviews is enough, that employees will make the connection between those high ideals and their daily tasks. But most of the time, they don't. Instead, they give lip service to purpose, and initiatives go nowhere.
The solution is the Revelation Conversation. In these one-on-one meetings, executives work with employees to take those words off the wall and into their day-to-day work lives. Revelation Conversations make purpose tangible, help employees see how the sometimes mundane functions they carry out not only connect to an inspiring collective purpose but can reflect their personal goals and aspirations as well.
Steve Curtin shows how leaders at all levels and in any industry can conduct energizing, motivating Revelation Conversations with their direct reports. When purpose becomes personal, the result is greater enthusiasm, creativity, and satisfaction for employees and leaders alike.
Leaders and managers-especially those with customer-facing employees-want engaged, positive employees who are filled with purpose. The problem is they falsely assume that simply regurgitating the corporate mission statement at meetings and performance reviews is enough, that employees will make the connection between those high ideals and their daily tasks. But most of the time, they don't. Instead, they give lip service to purpose, and initiatives go nowhere.
The solution is the Revelation Conversation. In these one-on-one meetings, executives work with employees to take those words off the wall and into their day-to-day work lives. Revelation Conversations make purpose tangible, help employees see how the sometimes mundane functions they carry out not only connect to an inspiring collective purpose but can reflect their personal goals and aspirations as well.
Steve Curtin shows how leaders at all levels and in any industry can conduct energizing, motivating Revelation Conversations with their direct reports. When purpose becomes personal, the result is greater enthusiasm, creativity, and satisfaction for employees and leaders alike.
Discover the Real Revolution Unfolding across America
America faces huge challenges—climate change, social injustice, racist violence, economic insecurity. Journalist Sarah van Gelder suspected that there were solutions, and she went looking for them, not in the centers of power, where people are richly rewarded for their allegiance to the status quo, but off the beaten track, in rural communities, small towns, and neglected urban neighborhoods.
She bought a used pickup truck and camper and set off on a 12,000-mile journey through eighteen states, dozens of cities and towns, and five Indian reservations. From the ranches of Montana to the coalfields of Kentucky to the urban cores of Chicago and Detroit, van Gelder discovered people and communities who are remaking America from the ground up. Join her as she meets the quirky and the committed, the local heroes and the healers who, under the mass media's radar, are getting stuff done. The common thread running through their work was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” That connection we each have to our physical and ecological place, and to our human community, is where we find our power and our best hopes for a new America.
America faces huge challenges—climate change, social injustice, racist violence, economic insecurity. Journalist Sarah van Gelder suspected that there were solutions, and she went looking for them, not in the centers of power, where people are richly rewarded for their allegiance to the status quo, but off the beaten track, in rural communities, small towns, and neglected urban neighborhoods.
She bought a used pickup truck and camper and set off on a 12,000-mile journey through eighteen states, dozens of cities and towns, and five Indian reservations. From the ranches of Montana to the coalfields of Kentucky to the urban cores of Chicago and Detroit, van Gelder discovered people and communities who are remaking America from the ground up. Join her as she meets the quirky and the committed, the local heroes and the healers who, under the mass media's radar, are getting stuff done. The common thread running through their work was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” That connection we each have to our physical and ecological place, and to our human community, is where we find our power and our best hopes for a new America.
Discover the Real Revolution Unfolding across America
America faces huge challenges—climate change, social injustice, racist violence, economic insecurity. Journalist Sarah van Gelder suspected that there were solutions, and she went looking for them, not in the centers of power, where people are richly rewarded for their allegiance to the status quo, but off the beaten track, in rural communities, small towns, and neglected urban neighborhoods.
She bought a used pickup truck and camper and set off on a 12,000-mile journey through eighteen states, dozens of cities and towns, and five Indian reservations. From the ranches of Montana to the coalfields of Kentucky to the urban cores of Chicago and Detroit, van Gelder discovered people and communities who are remaking America from the ground up. Join her as she meets the quirky and the committed, the local heroes and the healers who, under the mass media's radar, are getting stuff done. The common thread running through their work was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” That connection we each have to our physical and ecological place, and to our human community, is where we find our power and our best hopes for a new America.
America faces huge challenges—climate change, social injustice, racist violence, economic insecurity. Journalist Sarah van Gelder suspected that there were solutions, and she went looking for them, not in the centers of power, where people are richly rewarded for their allegiance to the status quo, but off the beaten track, in rural communities, small towns, and neglected urban neighborhoods.
She bought a used pickup truck and camper and set off on a 12,000-mile journey through eighteen states, dozens of cities and towns, and five Indian reservations. From the ranches of Montana to the coalfields of Kentucky to the urban cores of Chicago and Detroit, van Gelder discovered people and communities who are remaking America from the ground up. Join her as she meets the quirky and the committed, the local heroes and the healers who, under the mass media's radar, are getting stuff done. The common thread running through their work was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” That connection we each have to our physical and ecological place, and to our human community, is where we find our power and our best hopes for a new America.
YES! Magazine cofounder Sarah van Gelder sends dispatches from an eighteen-state journey across America, describing how people abandoned by big national institutions are developing creative community-based solutions to environmental and social problems.
YES! Magazine cofounder Sarah van Gelder was worried about the current state of American society. Environmental destruction, growing poverty, urban decay, rural decline-it's a long list. Can we turn this around, she wondered? Are there answers we haven't found yet? She confided her fears to a friend, who said to her, “If the universe could deploy the one small person that is you, what would it have you do?” Her answer surprised them both: “I'd go out traveling and see for myself.”
So driving a twelve-year-old Toyota pickup truck with a tiny camper hand-painted by a Suquamish artist, van Gelder visited eighteen states and five Indian reservations, big cities and small towns. She wanted to meet people at the margins of society who were the least embedded in the big institutions that reward status quo thinking.
She came away believing that a profound change is sweeping the country. She went to all kinds of places and met all kinds of people who were dealing with very different problems, but what united them all was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” Through the connection we each have to place-our physical and ecological place and also the human community-we are creating a new America.
YES! Magazine cofounder Sarah van Gelder was worried about the current state of American society. Environmental destruction, growing poverty, urban decay, rural decline-it's a long list. Can we turn this around, she wondered? Are there answers we haven't found yet? She confided her fears to a friend, who said to her, “If the universe could deploy the one small person that is you, what would it have you do?” Her answer surprised them both: “I'd go out traveling and see for myself.”
So driving a twelve-year-old Toyota pickup truck with a tiny camper hand-painted by a Suquamish artist, van Gelder visited eighteen states and five Indian reservations, big cities and small towns. She wanted to meet people at the margins of society who were the least embedded in the big institutions that reward status quo thinking.
She came away believing that a profound change is sweeping the country. She went to all kinds of places and met all kinds of people who were dealing with very different problems, but what united them all was best summed up by a phrase she saw on a mural in Newark: “We the People LOVE This Place.” Through the connection we each have to place-our physical and ecological place and also the human community-we are creating a new America.
Beatrice Edwards, executive director of the organization representing Edward Snowden and four other NSA whistleblowers, argues that we now live in a Corporate Security State, where the government is more interested in protecting the companies that serve it than the citizens who support it. Hheavy domestic surveillance, political persecution of dissenters, the threat of indefinite detention codified into law—how did we get here? And is there a way out?
Edwards details how intelligence agencies took advantage of 9/11 to illegitimately extend the government's reach. Corporations, she shows, were only too eager to sell them expensive surveillance technology, as well as share data on customers and employees using the bogus threat of an imminent “cyber war.” This is why the Justice Department isn't going after the institutions responsible for the financial collapse of 2008—government and business are partners in crime. But Edwards offers a plan to fight back and restore transparency to government, keep private information private, and make democracy a reality once again.
Edwards details how intelligence agencies took advantage of 9/11 to illegitimately extend the government's reach. Corporations, she shows, were only too eager to sell them expensive surveillance technology, as well as share data on customers and employees using the bogus threat of an imminent “cyber war.” This is why the Justice Department isn't going after the institutions responsible for the financial collapse of 2008—government and business are partners in crime. But Edwards offers a plan to fight back and restore transparency to government, keep private information private, and make democracy a reality once again.
In the United States today we have good reasons to be afraid. Our Bill of Rights is no more. It has been rendered pointless by heavy surveillance of average citizens, political persecution of dissenters, and the potential of indefinite detention now codified into law. Our democracy and freedoms are impaired daily by government control of information, systemic financial corruption, unfettered corporate influence in our elections, and by corporate-controlled international institutions. The Constitution of The United States that has shielded us for more than 200 years from the tentacles of oppressive government and the stranglehold of private wealth becomes more meaningless with each new act of corporate-ocracy.
Behind a thinning veneer of democracy, the Corporate Security State is tipping the balance between the self-interest of a governing corporate elite and the rights of the people to freedom, safety and fairness. The consequences of these trends and conditions are devastating. We are submerged in endless war, and the wealth produced by and in the United States skews upward in greater concentrations every year. The middle class is under financial attack, as Washington prepares to loot Social Security and Medicare to finance the insatiable war-making and profit-taking.
Repression descends on a people slowly at first, but then crushes quickly, silencing dissent. According to the author of Rise of The American Corporate Security State, Beatrice Edwards, our task now is to recognize the real reasons to be afraid in 21st century America, and address them. Our early steps in the right direction may be small ones, but they are important. They are based on the principle that we, as Americans, have a right to know what our government is doing and to speak openly about it. Creeping censorship, secret courts, clandestine corporate control are all anathema to democratic practices and must be corrected now, before this last chance to redeem our rights is lost.
Executive director of the Government Accountability Project Beatrice Edwards makes this bold and saddening claim: the American Bill of Rights and Constitution are no longer the law of the land. Focusing on shocking revelations from whistleblowers such as Edward Snowden, she documents the rise of the “Corporate Security State” in America.
Nine science-backed leadership capacities, drawn from over fifteen thousand studies, that help any leader model, inspire, and empower others to perform at their best.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
- A 9-capacity framework built on over fifteen thousand studies in human performance
- Tools for becoming more conscious, authentic, relational, compassionate, and transformational as a leader
- Practices applicable at every level, from emerging managers to C-suite executives and professional coaches
- Real-world stories that make complex behavioral science immediately actionable
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.
Nine science-backed leadership capacities, drawn from over fifteen thousand studies, that help any leader model, inspire, and empower others to perform at their best.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
- A 9-capacity framework built on over fifteen thousand studies in human performance
- Tools for becoming more conscious, authentic, relational, compassionate, and transformational as a leader
- Practices applicable at every level, from emerging managers to C-suite executives and professional coaches
- Real-world stories that make complex behavioral science immediately actionable
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.
Nine science-backed leadership capacities, drawn from over fifteen thousand studies, that help any leader model, inspire, and empower others to perform at their best.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.
Two Thinkers50 Award–winning experts in neuroscience, emotional intelligence, and organizational behavior distill decades of research into a practical, progressive framework built around 9 capacities organized across 3 levels: self-oriented, other-oriented, and system-oriented.
Each capacity is grounded in real stories, science summaries, and hands-on practices and includes guidance on avoiding the pitfalls of overuse.
Inside this book:
- A 9-capacity framework built on over fifteen thousand studies in human performance
- Tools for becoming more conscious, authentic, relational, compassionate, and transformational as a leader
- Practices applicable at every level, from emerging managers to C-suite executives and professional coaches
- Real-world stories that make complex behavioral science immediately actionable
What readers gain: Greater ease in leading, reduced ego-driven friction, stronger team outcomes, and a sense of fulfillment that grows alongside impact.
Ideal for leaders who want research-backed development, not generic advice.