Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women Includes examples from both the for-profit and non-profit sectors Written by top executives from the largest public interest communication firm in the country The secret to changing the world is hidden in plain sight—in fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too. Lisa Witter and Lisa Chen reveal surprising insights into women’s real social priorities (for example, in one poll only 7% of women identified “protecting reproductive choice," supposedly the women’s issue, as a top priority for Congress). They describe four core principles—care, control, connect, and cultivate—for designing messages that will resonate with women of all ages and backgrounds. And using case histories from companies like Home Depot, T-Mobile and Kellogg’s as well as nonprofits like MoveOn.org, The American Lung Association and The Environmental Defense Fund, they explain precisely how to put these four principles into practice. This book makes the case that simply painting your marketing campaign “pink” and calling it a day will miss the mark with most women. Witter and Chen show that you can expand your outreach to connect with women in addition to men—think both/and, not either/or. You’ll raise more money and recruit more supporters for your cause. In the end, those who hit the “She Spot” claim the power to create a better, brighter world for all of us.

In this practical, provocative and inspiring guide, Lisa Witter and Lisa Chen of public relations powerhouse Fenton Communications offer social change organizations key recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

A Simple yet Profound Shift

Seeing people as people is an idea so simple you'll swear you've heard it a million times but so profound you'll never stop learning from it. Kimberly White discovered it in a chain of nursing homes whose leaders, nurses, and housekeepers saw their patients, not as tasks to be ticked off a to-do list, but as valuable human beings.
White helps you to this transformative shift with warm encouragement, insightful guidance, and powerfully moving, true accounts of extraordinary human goodness.

A Simple yet Profound Shift

Seeing people as people is an idea so simple you'll swear you've heard it a million times but so profound you'll never stop learning from it. Kimberly White discovered it in a chain of nursing homes whose leaders, nurses, and housekeepers saw their patients, not as tasks to be ticked off a to-do list, but as valuable human beings.
White helps you to this transformative shift with warm encouragement, insightful guidance, and powerfully moving, true accounts of extraordinary human goodness.

A vivid depiction and real-world example of the personal and institutional impact of the Arbinger Insititute's transformative ideas (Leadership and Self-Deception; 1.4 million copies sold) within a healthcare organization--The Plum Healthcare Group nursing homes. In general, nursing homes are scorned healthcare institutions--but it was in these transformed Plum homes that Kimberly White discovered a new way of "seeing" people and underwent her own personal transformation. Both Plum and White shifted their perspective and mindset based on their adoption of The Arbinger Institute's basic principles.

Without realizing it, we tend to treat people as objects. We see them solely in terms of their usefulness to us. This invites tension and conflict, and changing this mindset is at the heart of the Arbinger Institute's work. This book is a moving true story of an unhappy woman whose life and family were transformed when she began researching how Arbinger's ideas were being implemented in nursing homes. Kimberly White was astonished to discover that those who choose to care for the elderly and ill, earning low pay in a maligned industry, were nevertheless full of satisfaction, compassion and love because of their ability to see their patients as real and true and valuable people. White's research became a personal exploration of how to see the people in her own life as people in that same profound way. When she did, everything in her life and her world changed--and the reader's will too.

A slew of harmful stereotypes continues to follow Black women. The second edition of this bestseller debunks vicious misconceptions rooted in long-standing racism and shows that Black women are still alright.
 
When African women arrived on American shores, the three-headed hydra—servile Mammy, angry Sapphire, and lascivious Jezebel—followed close behind. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, big screen portrayals, and hit song lyrics. Author Tamara Winfrey Harris reveals that while emancipation may have happened more than 150 years ago, America still won't let a sister be free from this coven of caricatures.

The latest edition of this bestseller features new interviews with diverse Black women about marriage, motherhood, health, sexuality, beauty, and more. Alongside these authentic experiences and fresh voices, Winfrey Harris explores the evolution of stereotypes of Black women, with new real-life examples, such as the rise of blackfishing and digital blackface (which help white women rise to fame) and the media's continued fascination with Black women's sexuality (as with Cardi B or Megan Thee Stallion).

The second edition also includes a new chapter on Black women and power that explores how persistent stereotypes challenge Black women's recent leadership and achievements in activism, community organizing, and politics. The chapter includes interviews with activists and civic leaders and interrogates media coverage and perceptions of Stacey Abrams, Vice President Kamala Harris, and others.

Winfrey Harris exposes anti–Black woman propaganda and shows how real Black women are pushing back against racist, distorted cartoon versions of themselves. She counters warped prejudices with the straight-up truth about being a Black woman in America.

A slew of harmful stereotypes continues to follow Black women. The second edition of this bestseller debunks vicious misconceptions rooted in long-standing racism and shows that Black women are still alright.
 
When African women arrived on American shores, the three-headed hydra—servile Mammy, angry Sapphire, and lascivious Jezebel—followed close behind. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, big screen portrayals, and hit song lyrics. Author Tamara Winfrey Harris reveals that while emancipation may have happened more than 150 years ago, America still won't let a sister be free from this coven of caricatures.

The latest edition of this bestseller features new interviews with diverse Black women about marriage, motherhood, health, sexuality, beauty, and more. Alongside these authentic experiences and fresh voices, Winfrey Harris explores the evolution of stereotypes of Black women, with new real-life examples, such as the rise of blackfishing and digital blackface (which help white women rise to fame) and the media's continued fascination with Black women's sexuality (as with Cardi B or Megan Thee Stallion).

The second edition also includes a new chapter on Black women and power that explores how persistent stereotypes challenge Black women's recent leadership and achievements in activism, community organizing, and politics. The chapter includes interviews with activists and civic leaders and interrogates media coverage and perceptions of Stacey Abrams, Vice President Kamala Harris, and others.

Winfrey Harris exposes anti–Black woman propaganda and shows how real Black women are pushing back against racist, distorted cartoon versions of themselves. She counters warped prejudices with the straight-up truth about being a Black woman in America.

A slew of harmful stereotypes continues to follow Black women. The second edition of this bestseller debunks vicious misconceptions rooted in long-standing racism and shows that Black women are still alright.
 


When African women arrived on American shores, the three-headed hydra-servile Mammy, angry Sapphire, and lascivious Jezebel-followed close behind. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, and hit song lyrics. Emancipation may have happened more than 150 years ago, but America still won't let a sister be free from this coven of caricatures.

In this bestseller, Tamara Winfrey-Harris delves into marriage, motherhood, health, sexuality, beauty, and more, taking sharp aim at pervasive stereotypes about Black women. The new edition includes an updated foreword, revitalized statistics, and a new chapter on current Black women in leadership and power who are expected to save and mother America while laboring to get other people elected-like Kamala Harris, Stacey Abrams, and other industry leaders in media and the corporate world. Harris also brings in more real-world examples from meda, covering issues like blackfishing and digital blackface (which help white women rise to fame) and media fascination with black women's sexuality (as with Cardi B or Megan Thee Stallion).

Winfrey-Harris exposes anti-Black-woman propaganda and shows how real Black women are pushing back against racist, distorted cartoon versions of themselves. She counters warped prejudices with the straight-up truth about being a Black woman in America.

Master the Six Dimensions of the Project Management Universe!
Learn how to turn constraints into resources to achieve project objectives! Through case studies and practical exercises, The Six Dimensions of Project Management demonstrates the six possible combinations (or dimensions) of the “hierarchy of constraints"" (time, cost, and performance existing in a hierarchy of driver, middle and weak constraint) and the specific set of challenges and opportunities associated with each. Project managers will learn how to recognize a project's dimension and, by understanding its set of problems and resources, get the job done on time, on budget, and to spec!

You will uncover hidden flexibility, unlock valuable new resources, discover threats before they turn into problems, and win the admiration of customers and projects sponsors alike. You'll learn:
•How to use the “inner purpose” of a project to empower project mangers and team players
•Why certain kinds of failure point the way to higher levels of success
•What creates opposition to your project—and how to leverage it for your benefit
•Where to look to find creative opportunities on every project

Master the Six Dimensions of the Project Management Universe!
Learn how to turn constraints into resources to achieve project objectives! Through case studies and practical exercises, The Six Dimensions of Project Management demonstrates the six possible combinations (or dimensions) of the “hierarchy of constraints"" (time, cost, and performance existing in a hierarchy of driver, middle and weak constraint) and the specific set of challenges and opportunities associated with each. Project managers will learn how to recognize a project's dimension and, by understanding its set of problems and resources, get the job done on time, on budget, and to spec!

You will uncover hidden flexibility, unlock valuable new resources, discover threats before they turn into problems, and win the admiration of customers and projects sponsors alike. You'll learn:
•How to use the “inner purpose” of a project to empower project mangers and team players
•Why certain kinds of failure point the way to higher levels of success
•What creates opposition to your project—and how to leverage it for your benefit
•Where to look to find creative opportunities on every project

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.



Decades of teaching and reinforcing shareholder return as the single objective function of a well-run business has resulted in corporations focused entirely on quarterly profits and rewarding short-term-oriented investors. This has been at the expense of employees, long-term vision, and stewardship of natural resources. But we are now starting to see social forces and public expectations giving shape to a new kind of business ethic, as reflected in the Business Roundtable's 2019 Statement on the Purpose of a Corporation.
Judy Samuelson, vice president at the Aspen Institute, lays out six new rules that can help a business free itself from the tyranny of shareholder primacy and become an active force for solving the world's problems:
1. Reputation, trust, loyalty, and other intangibles drive real business value
2. Businesses serve many objectives beyond shareholder value
3. Corporate responsibilities extend far outside the business gates
4. Employees are allies, not expenses
5. Culture is king and talent rules
6. Co-create with your competitors to win
These new rules create real value and have the staying power to reverse decades of value-destroying decisions in business.

Based on Bill Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.

Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

The only book on raising startup capital written by a professional who has himself raised over a billion dollars that goes deeper into the standard "how-to" process of raising capital to highlight and reveals those hidden factors that no one but a true insider would know to look for.