Theory matters in applied disciplines—fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions.

When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory.

This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology.

Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.

A Comprehensive Method, Tools, and Techniques for Building Sound Theory Richard Swanson and Thomas Chermack present a complete five-step approach for developing sound theory in applied disciplines, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory’s validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it limited by any research ideology. The authors provide a set of tools for each phase of the process, making this book accessible to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of full theory building.

This is the first book to provide a complete and detailed methodology for developing sound theory in applied disciplines, which are academic and professional fields that apply scientific knowledge to professional practice, such as management, nursing, psychology human resource development, and many more.

Access the deepest source of inspiration and vision

We live in a time of massive institutional failure that manifests in the form of three major divides: the ecological, the social, and the spiritual. Addressing these challenges requires a new consciousness and collective leadership capacity. In this groundbreaking book, Otto Scharmer invites us to see the world in new ways and in so doing discover a revolutionary approach to learning and leadership.

In most large systems today, we collectively create results that no one wants. What keeps us stuck in such patterns of the past? It's our blind spot, that is, our lack of awareness of the inner place from which our attention and intention originate. By moving through Scharmer's U process, we consciously access the blind spot and learn to connect to our authentic Self-the deepest source of knowledge and inspiration. Theory U offers a rich diversity of compelling stories, examples, exercises, and practices that allow leaders, organizations, and larger systems to cosense and coshape the future that is wanting to emerge.

This second edition features a new preface in which Scharmer identifies five transformational trends and describes U process case stories around the world. There are also eight color drawings by Kelvy Bird that capture U journey applications and illustrate the concepts in the book, as well as new resources for applying the principles and practices.

Access the deepest source of inspiration and vision

We live in a time of massive institutional failure that manifests in the form of three major divides: the ecological, the social, and the spiritual. Addressing these challenges requires a new consciousness and collective leadership capacity. In this groundbreaking book, Otto Scharmer invites us to see the world in new ways and in so doing discover a revolutionary approach to learning and leadership.

In most large systems today, we collectively create results that no one wants. What keeps us stuck in such patterns of the past? It's our blind spot, that is, our lack of awareness of the inner place from which our attention and intention originate. By moving through Scharmer's U process, we consciously access the blind spot and learn to connect to our authentic Self-the deepest source of knowledge and inspiration. Theory U offers a rich diversity of compelling stories, examples, exercises, and practices that allow leaders, organizations, and larger systems to cosense and coshape the future that is wanting to emerge.

This second edition features a new preface in which Scharmer identifies five transformational trends and describes U process case stories around the world. There are also eight color drawings by Kelvy Bird that capture U journey applications and illustrate the concepts in the book, as well as new resources for applying the principles and practices.

This newly updated and revised edition of the classic (60,000 copies sold) celebrates the global growth of the THEORY U phenomenon and its evolution in multiple industries worldwide.


With the release of THEORY U almost ten years ago, Otto Scharmer set in motion a revolution in thought. Scharmer explained that what we pay attention to and how we pay attention is key to what we create. What prevents us from attending to situations more effectively is that we aren't fully aware of and in touch with the inner place from which attention and intention originate. This is what Scharmer calls our blind spot. By moving through Scharmer's U process, we consciously access the blind spot and learn to connect to our authentic Self-the deepest source of knowledge and inspiration-in the realm of “presencing,” a term coined by Scharmer that combines the concepts of presence and sensing.

Now, ten years later, Scharmer revisits the phenomenon THEORY U has become and updates and reports on the progress and evolution since initial release. He includes new materials, updates studies and examples, and includes eight pages of rich new graphics and charts in full color to better visually convey the book's premise.

Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership.

Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point?

It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed.

IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well.

Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.

Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership.

Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point?

It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed.

IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well.

Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.

Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership.

They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it. If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future. They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.

You have a great idea. It is so obviously great that you're hardly going to have to explain it to people. They'll see it right away, just like you did. You're excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don't get it. How is this possible? And how do you get them to get it?

They Just Don't Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don't see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.

This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.

They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why.
We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it.
If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future.
They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.

Recognized as a Foreword Indies Gold Award winner, a Pencraft Winter 2025 Award winner, and a Global Ebook Awards Silver winner.

A practical guide to tackling unconscious bias in a polarized world.

Learn to recognize your unconscious bias and create positive change.

Respected DEI expert Sara Taylor presents a down-to-earth guide on how to tackle unconscious biases and foster true equity in our rapidly changing world. Through relatable examples and practical strategies, readers learn to deliberately slow down their thought processes and become aware of their filters in various situations. Taylor encourages readers to question their own assumptions by asking, "Do I know that what I'm thinking is actually true?" and "Why might I be reacting this way?"

The book demonstrates the importance of a clear set of competencies, skills, and strategies for addressing unconscious bias. By developing a culturally competent mindset and using a shared, holistic language to discuss these issues, readers gain the tools to understand, discuss, and implement change both at home and in the workplace. This approach avoids blame or shame, making it accessible and empowering for everyone.

The book's insights extend beyond individuals; it demonstrates how organizations can scale up cultural competence to transform their structures and systems. With a strong sense of hope, readers are empowered to make a difference, creating a more just and equitable world for all.

Recognized as a Foreword Indies Gold Award winner, a Pencraft Winter 2025 Award winner, and a Global Ebook Awards Silver winner.

A practical guide to tackling unconscious bias in a polarized world.

Learn to recognize your unconscious bias and create positive change.

Respected DEI expert Sara Taylor presents a down-to-earth guide on how to tackle unconscious biases and foster true equity in our rapidly changing world. Through relatable examples and practical strategies, readers learn to deliberately slow down their thought processes and become aware of their filters in various situations. Taylor encourages readers to question their own assumptions by asking, "Do I know that what I'm thinking is actually true?" and "Why might I be reacting this way?"

The book demonstrates the importance of a clear set of competencies, skills, and strategies for addressing unconscious bias. By developing a culturally competent mindset and using a shared, holistic language to discuss these issues, readers gain the tools to understand, discuss, and implement change both at home and in the workplace. This approach avoids blame or shame, making it accessible and empowering for everyone.

The book's insights extend beyond individuals; it demonstrates how organizations can scale up cultural competence to transform their structures and systems. With a strong sense of hope, readers are empowered to make a difference, creating a more just and equitable world for all.

Recognized as a Foreword Indies Gold Award winner, a Pencraft Winter 2025 Award winner, and a Global Ebook Awards Silver winner.

A practical guide to tackling unconscious bias in a polarized world.

Learn to recognize your unconscious bias and create positive change.

Respected DEI expert Sara Taylor presents a down-to-earth guide on how to tackle unconscious biases and foster true equity in our rapidly changing world. Through relatable examples and practical strategies, readers learn to deliberately slow down their thought processes and become aware of their filters in various situations. Taylor encourages readers to question their own assumptions by asking, "Do I know that what I'm thinking is actually true?" and "Why might I be reacting this way?"

The book demonstrates the importance of a clear set of competencies, skills, and strategies for addressing unconscious bias. By developing a culturally competent mindset and using a shared, holistic language to discuss these issues, readers gain the tools to understand, discuss, and implement change both at home and in the workplace. This approach avoids blame or shame, making it accessible and empowering for everyone.

The book's insights extend beyond individuals; it demonstrates how organizations can scale up cultural competence to transform their structures and systems. With a strong sense of hope, readers are empowered to make a difference, creating a more just and equitable world for all.

Times are changing. Instead of obsessing about what they’re against, progressives have begun to think about what they’re for—to prepare once again to play their role as agents of bold ideas and political and social transformation. Finding new confidence and imagination, they have begun to renew their political capital. The essays in this volume draw on that new store of capital to sketch the outlines of a progressive agenda for 21st-century America. Authors such as Van Jones, Dean Baker, Andrea Batista Schlesinger and Miles Rapoport cover a wide array of topics and, in their policy recommendations, present a few contrasting ideas. But all these essays reflect a belief in the need for fundamental change. The problems discussed here cannot be solved, the authors agree, through charity, through volunteerism, or even by well-meaning local and state governments, though surely all have a role. The contributors make the case for the kind of concerted action that can only come through the agency of our national government. They argue that we need programs that serve our national and international needs and encourage faith in our public institutions, creating a positive cycle of political change and space for further reform. There are many good reasons to be worried at this critical moment in history. To navigate these troubled times, we need a rare combination of ideas, action, resolve, and leadership to meet the challenges that lie before us. Thinking Big is an indispensable piece of that puzzle, arriving just when it’s most needed. With a foreword by Robert Kuttner, author of Obama’s Challenge: America’s Economic Crisis and the Power of a Transformative Presidency. The Progressive Ideas Network is an alliance of multi-issue think tanks and activist organizations working together to amplify the power of ideas in advancing today’s progressive movement.

Times are changing. Instead of obsessing about what they’re against, progressives have begun to think about what they’re for—to prepare once again to play their role as agents of bold ideas and political and social transformation. Finding new confidence and imagination, they have begun to renew their political capital. The essays in this volume draw on that new store of capital to sketch the outlines of a progressive agenda for 21st-century America. Authors such as Van Jones, Dean Baker, Andrea Batista Schlesinger and Miles Rapoport cover a wide array of topics and, in their policy recommendations, present a few contrasting ideas. But all these essays reflect a belief in the need for fundamental change. The problems discussed here cannot be solved, the authors agree, through charity, through volunteerism, or even by well-meaning local and state governments, though surely all have a role. The contributors make the case for the kind of concerted action that can only come through the agency of our national government. They argue that we need programs that serve our national and international needs and encourage faith in our public institutions, creating a positive cycle of political change and space for further reform. There are many good reasons to be worried at this critical moment in history. To navigate these troubled times, we need a rare combination of ideas, action, resolve, and leadership to meet the challenges that lie before us. Thinking Big is an indispensable piece of that puzzle, arriving just when it’s most needed. With a foreword by Robert Kuttner, author of Obama’s Challenge: America’s Economic Crisis and the Power of a Transformative Presidency. The Progressive Ideas Network is an alliance of multi-issue think tanks and activist organizations working together to amplify the power of ideas in advancing today’s progressive movement.

We Are the 99% The Occupy Wall Street movement named the core issue of our time: the overwhelming power of Wall Street and large corporations— something the political establishment and most media have long ignored. But the movement goes far beyond this critique. This Changes Everything shows how the movement is shifting the way people view themselves and the world, the kind of society they believe is possible, and their own involvement in creating a society that works for the 99% rather than just the 1%. Attempts to pigeonhole this decentralized, fast-evolving movement have led to confusion and misperception. In this volume, the editors of YES! Magazine bring together voices from inside and outside the protests to convey the issues, possibilities, and personalities associated with the Occupy Wall Street movement. This book features contributions from Naomi Klein, David Korten, Rebecca Solnit, Ralph Nader, and others, as well as Occupy activists who were there from the beginning. It offers insights for those actively protesting or expressing support for the movement—and for the millions more who sympathize with the goal of a more equitable and democratic future. Since their founding in 1996, YES! Magazine and YesMagazine.org have been showing how powerful ideas fused with practical actions can drive profound change toward a more just, sustainable, and compassionate world. Project Censored calls YES! “the standard for solutions journalism.” Democracy Now’s Amy Goodman calls YES! a “vital voice of independent journalism.” The Utne Independent Press Awards have repeatedly recognized YES! Magazine.