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The free-market, limited government development model has been an ecological and social disaster for the developing world. Sustainable and equitable development is only possible with the active involvement of a strong central state that can guide the economy, protect the environment, and prioritize meeting their people's basic needs.
In this sure to be controversial book, Chandran Nair shows that the market-dominated model followed by the industrialized west is simply not scalable. The United States alone, with less than five percent of the world's population, consumes nearly a quarter of its resources. If countries in Asia, where 60% of the world's population lives, try to follow the Western lead, the results will be calamitous. .
Instead, Nair argues that development must be directed by a state that is willing and able to intervene in the economy . Corporations, which by design demand ever-expanding consumption, need to be directed towards meeting societal needs or otherwise restrained, not unleashed. Development has to be oriented towards the greatest good—clean drinking water for the many has to take precedence over swimming pools for the few. He provides three compelling case studies demonstrating the benefits of such strong state governance and the findings of weak state governance.
This will mean rethinking the meaning of concepts like “prosperity,” “freedom,” and “rights,” and whether democracy is always the best way to ensure responsive government—as Nair writes, “A democracy that cannot work to improve the life of its citizens is not better than a non-democracy that can actually improve quality of life.” Many people will find these to be challenging ideas, but what Nair offers is a model suited to the realities of the developing world, not the assumptions of the dominant culture.
In this sure to be controversial book, Chandran Nair shows that the market-dominated model followed by the industrialized west is simply not scalable. The United States alone, with less than five percent of the world's population, consumes nearly a quarter of its resources. If countries in Asia, where 60% of the world's population lives, try to follow the Western lead, the results will be calamitous. .
Instead, Nair argues that development must be directed by a state that is willing and able to intervene in the economy . Corporations, which by design demand ever-expanding consumption, need to be directed towards meeting societal needs or otherwise restrained, not unleashed. Development has to be oriented towards the greatest good—clean drinking water for the many has to take precedence over swimming pools for the few. He provides three compelling case studies demonstrating the benefits of such strong state governance and the findings of weak state governance.
This will mean rethinking the meaning of concepts like “prosperity,” “freedom,” and “rights,” and whether democracy is always the best way to ensure responsive government—as Nair writes, “A democracy that cannot work to improve the life of its citizens is not better than a non-democracy that can actually improve quality of life.” Many people will find these to be challenging ideas, but what Nair offers is a model suited to the realities of the developing world, not the assumptions of the dominant culture.
The free-market, limited-government development model has been an ecological and social disaster for the developing world. Sustainable and equitable development is possible only with the active involvement of a strong central state that can guide the economy, protect the environment, and prioritize meeting its people's basic needs.
For decades, the Western argument has been that the unfettered free market is the best vehicle for economic development and social progress. Instead, this sure-to-be-controversial book argues that a strong state with a willingness to manage the economy within resource constraints is central to the challenge of sustainable development. Only a state that can and will exert effective governance can place fair and reasonable limits on resource consumption (which is completely unrestrained in the free-market model), manage the expectations of its population, preserve ecological integrity, and ensure universal access to basic needs. This will mean rethinking the meaning of concepts like “prosperity,” “freedom,” and “rights,” and whether Western-style democracy is the optimal form of government. This may make some in the developed world uncomfortable, but what Nair offers is a model suited to the realities of the developing world.
For decades, the Western argument has been that the unfettered free market is the best vehicle for economic development and social progress. Instead, this sure-to-be-controversial book argues that a strong state with a willingness to manage the economy within resource constraints is central to the challenge of sustainable development. Only a state that can and will exert effective governance can place fair and reasonable limits on resource consumption (which is completely unrestrained in the free-market model), manage the expectations of its population, preserve ecological integrity, and ensure universal access to basic needs. This will mean rethinking the meaning of concepts like “prosperity,” “freedom,” and “rights,” and whether Western-style democracy is the optimal form of government. This may make some in the developed world uncomfortable, but what Nair offers is a model suited to the realities of the developing world.
“I have used his definitions of trust and distrust in every book I’ve written, because they are practical and actionable and, at the same time, deep and meaningful. It was important to me to dig into these definitions and explore how they play out at work, in relationships, and in our everyday lives.”
—Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
—Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
“I have used his definitions of trust and distrust in every book I’ve written, because they are practical and actionable and, at the same time, deep and meaningful. It was important to me to dig into these definitions and explore how they play out at work, in relationships, and in our everyday lives.”
—Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
—Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
“I have used his definitions of trust and distrust in every book I've written, because they are practical and actionable and, at the same time, deep and meaningful. It was important to me to dig into these definitions and explore how they play out at work, in relationships, and in our everyday lives.”
-Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you
continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
-Brené Brown, bestselling author of Dare to Lead
Best-selling author Charles Feltman updates his business classic, The Thin Book of Trust, with new resources and tools to build trust in the post-pandemic world.
Feltman's phenomenal bestseller with almost 100,000 copies sold across two editions outlines in a very simple and quick way the art of building trust between people in organizations as a core essential workplace competency.
The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you
continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.
The third edition includes a new study guide and a new resource download page.
Charles Feltman says: "Whether you lead others, contribute individually, or serve as a coach, consultant, facilitator, HR or OD professional, your ability to generate and sustain strong trust is critical to the success and well-being of your enterprise. It is my hope this new edition serves you well in becoming an exceptional trust-builder."
In the latest fruit of a brilliant career, Michael Nagler argues that nonviolence—not just as a tactic but as a way of being—is the only way to unite deeply divided people and enable progressive movements and leaders of all stripes to fulfil their promise and potential.
So many of the problems that beset us—war, poverty, isolation, and the climate crisis—have their roots in an old story about the universe: we are purposeless matter in a random void, and scarcity, competition, and violence are inevitable. Citing the convergence of modern science and the essence of the world's wisdom traditions, Michael Nagler argues for a new story: the universe is conscious and purposeful, humans are spiritual beings, and cooperation and collaboration are our natural way of interacting. This “new story” has had other champions, but Nagler is the first to realize that a piece is missing. For the new story to take hold, we have to embrace nonviolence, not only as a social change tactic but as a way of life.
Nonviolence is the only power strong enough to “move the heart” toward this deep and revolutionary change in worldview. Nagler refers to this as the “third harmony,” which is the harmony within and among us to resolve the crisis of the human image. Calling on us to realize the urgency of nonviolence for resolving our personal and collective problems, Nagler focuses on how to shift to our story on a personal, everyday level and then integrate it into the very foundations of our understanding of humanity and community, for our sake, for the sake of future generations, and the sake of nonviolence itself.
So many of the problems that beset us—war, poverty, isolation, and the climate crisis—have their roots in an old story about the universe: we are purposeless matter in a random void, and scarcity, competition, and violence are inevitable. Citing the convergence of modern science and the essence of the world's wisdom traditions, Michael Nagler argues for a new story: the universe is conscious and purposeful, humans are spiritual beings, and cooperation and collaboration are our natural way of interacting. This “new story” has had other champions, but Nagler is the first to realize that a piece is missing. For the new story to take hold, we have to embrace nonviolence, not only as a social change tactic but as a way of life.
Nonviolence is the only power strong enough to “move the heart” toward this deep and revolutionary change in worldview. Nagler refers to this as the “third harmony,” which is the harmony within and among us to resolve the crisis of the human image. Calling on us to realize the urgency of nonviolence for resolving our personal and collective problems, Nagler focuses on how to shift to our story on a personal, everyday level and then integrate it into the very foundations of our understanding of humanity and community, for our sake, for the sake of future generations, and the sake of nonviolence itself.
In the latest fruit of a brilliant career, Michael Nagler argues that nonviolence—not just as a tactic but as a way of being—is the only way to unite deeply divided people and enable progressive movements and leaders of all stripes to fulfil their promise and potential.
So many of the problems that beset us—war, poverty, isolation, and the climate crisis—have their roots in an old story about the universe: we are purposeless matter in a random void, and scarcity, competition, and violence are inevitable. Citing the convergence of modern science and the essence of the world's wisdom traditions, Michael Nagler argues for a new story: the universe is conscious and purposeful, humans are spiritual beings, and cooperation and collaboration are our natural way of interacting. This “new story” has had other champions, but Nagler is the first to realize that a piece is missing. For the new story to take hold, we have to embrace nonviolence, not only as a social change tactic but as a way of life.
Nonviolence is the only power strong enough to “move the heart” toward this deep and revolutionary change in worldview. Nagler refers to this as the “third harmony,” which is the harmony within and among us to resolve the crisis of the human image. Calling on us to realize the urgency of nonviolence for resolving our personal and collective problems, Nagler focuses on how to shift to our story on a personal, everyday level and then integrate it into the very foundations of our understanding of humanity and community, for our sake, for the sake of future generations, and the sake of nonviolence itself.
So many of the problems that beset us—war, poverty, isolation, and the climate crisis—have their roots in an old story about the universe: we are purposeless matter in a random void, and scarcity, competition, and violence are inevitable. Citing the convergence of modern science and the essence of the world's wisdom traditions, Michael Nagler argues for a new story: the universe is conscious and purposeful, humans are spiritual beings, and cooperation and collaboration are our natural way of interacting. This “new story” has had other champions, but Nagler is the first to realize that a piece is missing. For the new story to take hold, we have to embrace nonviolence, not only as a social change tactic but as a way of life.
Nonviolence is the only power strong enough to “move the heart” toward this deep and revolutionary change in worldview. Nagler refers to this as the “third harmony,” which is the harmony within and among us to resolve the crisis of the human image. Calling on us to realize the urgency of nonviolence for resolving our personal and collective problems, Nagler focuses on how to shift to our story on a personal, everyday level and then integrate it into the very foundations of our understanding of humanity and community, for our sake, for the sake of future generations, and the sake of nonviolence itself.
In the latest fruit of a brilliant career, Michael Nagler argues that nonviolence-not just as a tactic but as a way of being-is the only way to unite deeply divided people and enable progressive movements and leaders of all stripes to fulfil their promise and potential.
That the world needs to take a substantially new direction, and quickly, is no longer controversial for any thoughtful person. A whole new way of seeing the world and our role in its destiny is called for. It's what Michael Nagler and others call the New Story. It rejects the mechanical, capitalist narrative that pits humans against each other and instead turns to a connected and collaborative vision of the future. The final missing piece of the New Story is what Nagler has termed the Third Harmony in human nature: nonviolence. Nonviolence is the only method compatible with the New Story's content and the only power strong enough to move the heart toward this deep and revolutionary change. This book focuses on how a shift to a nonviolence mind-set can be integrated into the very foundations of our understanding of humanity and community, not just on how nonviolence works as a protest tactic.
That the world needs to take a substantially new direction, and quickly, is no longer controversial for any thoughtful person. A whole new way of seeing the world and our role in its destiny is called for. It's what Michael Nagler and others call the New Story. It rejects the mechanical, capitalist narrative that pits humans against each other and instead turns to a connected and collaborative vision of the future. The final missing piece of the New Story is what Nagler has termed the Third Harmony in human nature: nonviolence. Nonviolence is the only method compatible with the New Story's content and the only power strong enough to move the heart toward this deep and revolutionary change. This book focuses on how a shift to a nonviolence mind-set can be integrated into the very foundations of our understanding of humanity and community, not just on how nonviolence works as a protest tactic.
Hartmann is perhaps best known for his fierce commitment to Jeffersonian democracy and his steadfast opposition to the corporatization of America. But in these pages you’ll also discover his Older and Younger Cultures hypothesis, which identifies the root cause of so many of our social and environmental ills. You’ll hear from Hartmann on how to keep our schools from treating children like assembly line products, why attention deficit disorder is not an affliction, what cloudy Germany can teach us about solar energy, and much more.
Fascinating as these essays are, they’re ultimately meant to inspire you to action. As Hartmann says at the end of every radio program, “Get out there, get active! Tag, you’re it!”
Hartmann is perhaps best known for his fierce commitment to Jeffersonian democracy and his steadfast opposition to the corporatization of America. But in these pages you'll also discover his Older and Younger Cultures hypothesis, which identifies the root cause of so many of our social and environmental ills. You'll hear from Hartmann on how to keep our schools from treating children like assembly line products, why attention deficit disorder is not an affliction, what cloudy Germany can teach us about solar energy, and much more.
Fascinating as these essays are, they're ultimately meant to inspire you to action. As Hartmann says at the end of every radio program, “Get out there, get active! Tag, you're it!
Fascinating as these essays are, they're ultimately meant to inspire you to action. As Hartmann says at the end of every radio program, “Get out there, get active! Tag, you're it!
Compiled from more than a decade of incisive writing about the deep change needed at the individual and political level, this anthology reveals bestselling author Thom Hartmann at his very best.
Do you ever tell yourself that you're not enough? Not smart enough, not rich enough, not good enough, not fill-in-the-blanks enough? Or do you worry that there is not enough: not enough time, not enough money, not enough opportunity, not enough…whatever? Consciously and unconsciously, dozens of times a day, we tell ourselves that we are lacking, that our lives are lacking, that the universe is lacking. We lull ourselves into what Victoria Castle calls the “Trance of Scarcity”—a numbed state in which we're crippled by the pervasive assumption that lack, struggle, and separation are our unavoidable fate. But what if it is the very story we tell ourselves—both as individuals and as a society—that keeps us trapped in this limited state? Here Castle shows you how to embody a new story—one that is about abundance, inspiration, and your own innate ability to create your reality. Once you break free from the Trance of Scarcity, you'll be able to live a more meaningful and fulfilling life.
In her own life and through her work with others, Victoria Castle has repeatedly encountered the tragic theme of "not-enough-ness"--both the "I am not enough" and "There is not enough" varieties--and witnessed how it cripples even the most buoyant and passionate people among us. Castle calls this blight the Trance of Scarcity. It shows up in a hundred personalized versions, but the results are always the same. Instead of expressing our brilliance and creativity, we show the world only the by-products of oppression, isolation, exclusion, and defeat. We spend our time lamenting the way things are, justifying all the reasons they can't be different.
In this inspiring and very personal book, Castle shows that there is life on the other side of the Trance -- a life characterized by vitality, fulfillment, and efficacy. She shares specific practices you can use to change your story--to identify and interrupt negative, constraining patterns and replace them with more positive and liberating ones to achieve greater freedom, fulfillment, and satisfaction.
With compassion and surprising humor, The Trance of Scarcity will help you embody abundance as your way of being. Once you do, you'll be more inspired and more inspiring, you'll build bridges to replace dead ends, and you'll easily arrive at solutions to issues that once overwhelmed you. Having broken free from the Trance of Scarcity, you'll be able to live a life where ease and plenty emanate from you as naturally as your breath.
“I am not enough! Not smart enough, rich enough, successful enough, or good enough!”
This is the trance of scarcity-a self-inflicted premise of ‘not-enough-ness' that successfully cripples the lives of people who would otherwise be buoyant and passionate. Here, Victoria Castle offers a prescription for realizing abundance and empowerment.
The Transformational Consumer
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
The Transformational Consumer
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these “transformational consumers.”
The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses-if they'll help them make these very difficult changes. Nelson calls these people “transformational consumers.”
This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define “your customer,” change your marketing, change your metrics, change how you define “the competition,” and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.
The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses-if they'll help them make these very difficult changes. Nelson calls these people “transformational consumers.”
This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define “your customer,” change your marketing, change your metrics, change how you define “the competition,” and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.
No organizational leaders can succeed in today's fast evolving and highly connected world on their own. To succeed, today's leaders must not only optimize all their own faculties—mental sharpness, emotional depth, imagination, and creativity—but also utilize the full capacities of those around them in a collaborative and creative manner.
The prestigious contributors to this volume draw on psychology, sociology, neuroscience, social networking theory, organizational change theory, myths and traditions, and actual experiences to discover how leaders today achieve transformational results. The Transforming Leader offers an overview of what transformational leadership is, how it works, and how it is evolving. In doing so it reframes the challenge of leading in today's interdependent, unpredictable world.
The prestigious contributors to this volume draw on psychology, sociology, neuroscience, social networking theory, organizational change theory, myths and traditions, and actual experiences to discover how leaders today achieve transformational results. The Transforming Leader offers an overview of what transformational leadership is, how it works, and how it is evolving. In doing so it reframes the challenge of leading in today's interdependent, unpredictable world.