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Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? Why does the stock market go up when employment declines? Should I give that homeless guy a buck? What's a “living wage”? How much can presidents really affect economic outcomes? What does the Federal Reserve Bank really do? And when the pundits say the economy's doing so well, why do I still feel so squeezed?
If you'd like some straight answers, premier economist Jared Bernstein is here to help. In Crunch he responds to dozens of questions he has fielded from working Americans, questions that directly relate to the bottom-line, dollars-and-cents concerns of real people. Chances are if there's a stumper you've always wanted to ask an economist, it's solved in this book.
Bernstein is fed up with “Darth Vaders with PhDs” who use their supposed expertise to intimidate average citizens and turn economics into a tool for the rich and powerful. In the pages of Crunch, Bernstein lays bare the dark secret of economics: it's not an objective scientific discipline. It's a set of decisions about the best way to organize our society to produce and distribute resources and opportunities. And we all can, and must, participate in these decisions. “America is a democracy,” he writes. “And in a democracy all of us, not just the elites and their scholarly shock troops, get to weigh in on biggies like this.”
Our economy will be only as fair as we can make it. In this lively and irreverent tour through everyday economic mysteries, Bernstein helps us decode economic ”analysis,” navigate through murky ethical quandaries, and make sound economic decisions that reflect our deepest aspirations for ourselves, our families, and our country.
If you'd like some straight answers, premier economist Jared Bernstein is here to help. In Crunch he responds to dozens of questions he has fielded from working Americans, questions that directly relate to the bottom-line, dollars-and-cents concerns of real people. Chances are if there's a stumper you've always wanted to ask an economist, it's solved in this book.
Bernstein is fed up with “Darth Vaders with PhDs” who use their supposed expertise to intimidate average citizens and turn economics into a tool for the rich and powerful. In the pages of Crunch, Bernstein lays bare the dark secret of economics: it's not an objective scientific discipline. It's a set of decisions about the best way to organize our society to produce and distribute resources and opportunities. And we all can, and must, participate in these decisions. “America is a democracy,” he writes. “And in a democracy all of us, not just the elites and their scholarly shock troops, get to weigh in on biggies like this.”
Our economy will be only as fair as we can make it. In this lively and irreverent tour through everyday economic mysteries, Bernstein helps us decode economic ”analysis,” navigate through murky ethical quandaries, and make sound economic decisions that reflect our deepest aspirations for ourselves, our families, and our country.
Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? Why does the stock market go up when employment declines? Should I give that homeless guy a buck? What’s a “living wage”? How much can presidents really affect economic outcomes? What does the Federal Reserve Bank really do? And even when some pundits say the economy’s sound, why do I still feel so squeezed?
If you’d like some straight answers, premier economist Jared Bernstein is here to help. In Crunch he responds to dozens of questions he has fielded from working Americans, questions that directly relate to the bottom-line, dollars-and-cents concerns of real people. Chances are if there’s a stumper you’ve always wanted to ask an economist, it’s solved in this book.
Bernstein is fed up with “Darth Vaders with PhDs” who use their supposed expertise to intimidate average citizens and turn economics into a tool for the rich and powerful. In the pages of Crunch, Bernstein lays bare the dark secret of economics: it’s not an objective scientific discipline. It’s a set of decisions about the best way to organize our society to produce and distribute resources and opportunities. And we all can, and must, participate in these decisions. “America is a democracy,” he writes. “And in a democracy all of us, not just the elites and their scholarly shock troops, get to weigh in on biggies like this.”
To not weigh in, Bernstein insists, is a profoundly political act, one with damaging consequences. Our economy will be only as fair as we can make it. In this lively and irreverent tour through everyday economic mysteries, Bernstein helps us decode economic “analysis,” navigate through murky ethical quandaries, and make sound economicdecisions that reflect our deepest aspirations for ourselves, our families, and our country.
In this lively and irreverent tour through everyday economic mysteries, premier economist Jared Bernstein helps readers decode economic "analysis", navigate through murky ethical quandaries, and make sound economic decisions that reflect their deepest aspirations for themselves, their families, and their country.
Be Your Best Under Pressure!
Learn how elite athletes like Michael Jordan, Sandy Cofax, Tom Glavin, and Pedro Martinez, deal with pressure. In his 15 years as a major league pitching coach, with "Moneyball" Oakland A's, NY Mets, Milwaukee Brewers and Baltimore Orioles, Rick Peterson has coached Hall of Famers, Cy Young winners, and many other elite athletes. In this book, he and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. From an insider's perspective, learn how you too can become a Crunch Time performer and perform your best in all situations. With fascinating behind-the-scenes examples from some of the top names in sports and business, Rick and Judd offer six powerful reframing strategies to help you see a pressure situation with a new perspective so that it shifts from a threat that can make you panic to an opportunity for you to shine. With a Forward by "Money Ball”, Billy Beane, EVP, Oakland Athletics.
Learn how elite athletes like Michael Jordan, Sandy Cofax, Tom Glavin, and Pedro Martinez, deal with pressure. In his 15 years as a major league pitching coach, with "Moneyball" Oakland A's, NY Mets, Milwaukee Brewers and Baltimore Orioles, Rick Peterson has coached Hall of Famers, Cy Young winners, and many other elite athletes. In this book, he and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. From an insider's perspective, learn how you too can become a Crunch Time performer and perform your best in all situations. With fascinating behind-the-scenes examples from some of the top names in sports and business, Rick and Judd offer six powerful reframing strategies to help you see a pressure situation with a new perspective so that it shifts from a threat that can make you panic to an opportunity for you to shine. With a Forward by "Money Ball”, Billy Beane, EVP, Oakland Athletics.
Be Your Best Under Pressure!
Learn how elite athletes like Michael Jordan, Sandy Cofax, Tom Glavin, and Pedro Martinez, deal with pressure. In his 15 years as a major league pitching coach, with "Moneyball" Oakland A's, NY Mets, Milwaukee Brewers and Baltimore Orioles, Rick Peterson has coached Hall of Famers, Cy Young winners, and many other elite athletes. In this book, he and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. From an insider's perspective, learn how you too can become a Crunch Time performer and perform your best in all situations. With fascinating behind-the-scenes examples from some of the top names in sports and business, Rick and Judd offer six powerful reframing strategies to help you see a pressure situation with a new perspective so that it shifts from a threat that can make you panic to an opportunity for you to shine. With a Forward by "Money Ball”, Billy Beane, EVP, Oakland Athletics.
Learn how elite athletes like Michael Jordan, Sandy Cofax, Tom Glavin, and Pedro Martinez, deal with pressure. In his 15 years as a major league pitching coach, with "Moneyball" Oakland A's, NY Mets, Milwaukee Brewers and Baltimore Orioles, Rick Peterson has coached Hall of Famers, Cy Young winners, and many other elite athletes. In this book, he and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone. From an insider's perspective, learn how you too can become a Crunch Time performer and perform your best in all situations. With fascinating behind-the-scenes examples from some of the top names in sports and business, Rick and Judd offer six powerful reframing strategies to help you see a pressure situation with a new perspective so that it shifts from a threat that can make you panic to an opportunity for you to shine. With a Forward by "Money Ball”, Billy Beane, EVP, Oakland Athletics.
High-pressure situations can make us panic-but if we can change our perspective, what seemed impossible can suddenly become doable. Legendary pitching coach Rick Peterson is a master at this kind of reframing. He and bestselling author and leadership expert, Judd Hoekstra make this skill available to everyone.
Everybody faces high-pressure situations, and in today's fast-paced, hypercompetitive world it's arguably worse than ever. But ace pitching coach Rick Peterson and organization and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.
Peterson has less than a minute to help a struggling athlete performing in front of millions and flip from butterflies to boldness. His breakthrough is to use “reframing” to recast any situation from a perceived threat or crisis to a positive opportunity. Using dozens of stories from his long career, he and Hoekstra offer six different ways anyone can get a new perspective that will keep them from striking out when the heat's on. These techniques are explicitly made applicable far beyond the pitching mound-anyone can learn to outthink their brains with the power of reframing.
Everybody faces high-pressure situations, and in today's fast-paced, hypercompetitive world it's arguably worse than ever. But ace pitching coach Rick Peterson and organization and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.
Peterson has less than a minute to help a struggling athlete performing in front of millions and flip from butterflies to boldness. His breakthrough is to use “reframing” to recast any situation from a perceived threat or crisis to a positive opportunity. Using dozens of stories from his long career, he and Hoekstra offer six different ways anyone can get a new perspective that will keep them from striking out when the heat's on. These techniques are explicitly made applicable far beyond the pitching mound-anyone can learn to outthink their brains with the power of reframing.
--Cultural Diversity in Organizations provides the most comprehensive base of knowledge yet assembled on the topic of cultural diversity. It captures the enormous complexity of the topic by examining diversity on three levels of analysis-individual, group, and organizational and addressing diversity from multiple perspectives-theory, research, and practice. Winner of the 1994 George R. Terry Book Award given by the National Academy of Management to "the book judged to have made the most outstanding contribution to the advancement of management knowledge
Succeed in Any Culture, in Every Situation
In today's global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.
This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds—nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.
In today's global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.
This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds—nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.
Succeed in Any Culture, in Every Situation
In today's global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.
This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds—nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.
In today's global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.
This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds—nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.
In our ever-expanding globalized world, this classic on navigating intercultural relationships is even more relevant than when it first came out; this new revised edition now focuses on how to actively develop your cultural IQ.
Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques and people skills that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to disable your “cultural cruise control” and pay attention in a mindful and creative way to cues in cross-cultural situations. Over time, you'll develop a repertoire of skills appropriate to different intercultural settings and be able to choose the right ones for any given interaction-the authors call this ability CQ, or cultural intelligence.
This third edition has been updated throughout and broadens the focus beyond business to include organizations of all kinds-nonprofits, governments, educational institutions, and more. It places a greater emphasis on the active development of CQ and includes a new scale for measuring your CQ level.
Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques and people skills that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to disable your “cultural cruise control” and pay attention in a mindful and creative way to cues in cross-cultural situations. Over time, you'll develop a repertoire of skills appropriate to different intercultural settings and be able to choose the right ones for any given interaction-the authors call this ability CQ, or cultural intelligence.
This third edition has been updated throughout and broadens the focus beyond business to include organizations of all kinds-nonprofits, governments, educational institutions, and more. It places a greater emphasis on the active development of CQ and includes a new scale for measuring your CQ level.
Thrive in the multicultural communities where you work and live
People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
Thrive in the multicultural communities where you work and live
People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
One of businesses greatest modern challenges is navigating the inevitable culture clashes that come with a global workplace. Michael Landers says the solution is deceptively simple: by becoming aware of your own culturally conditioned beliefs and practices, you can more easily recognize and adapt to those other cultures.
In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents, as when Bill Gates shook his South Korean host with one hand when he was supposed to use two (very disrespectful).
So are culture crashes inevitable? No! All cultures fall into certain broad categories, and if you can figure out what kind of culture you're dealing with you can avoid committing a major faux pas. Landers first helps you become aware of your own culturally conditioned behaviors, perceptions and values, which seem so “normal” you don't even notice them (kind of like thinking you're not the one with an accent). Then he shows you how to figure out where a culture lies along continuums like individualistic vs. collectivist, direct vs. indirect, punctual vs. relaxed, and formal vs. informal. Filled with dozens of instructive and entertaining stories, this book will point you in the right direction as you navigate through the new global era.
In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents, as when Bill Gates shook his South Korean host with one hand when he was supposed to use two (very disrespectful).
So are culture crashes inevitable? No! All cultures fall into certain broad categories, and if you can figure out what kind of culture you're dealing with you can avoid committing a major faux pas. Landers first helps you become aware of your own culturally conditioned behaviors, perceptions and values, which seem so “normal” you don't even notice them (kind of like thinking you're not the one with an accent). Then he shows you how to figure out where a culture lies along continuums like individualistic vs. collectivist, direct vs. indirect, punctual vs. relaxed, and formal vs. informal. Filled with dozens of instructive and entertaining stories, this book will point you in the right direction as you navigate through the new global era.
Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.
Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware.
Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first—research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now—Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors.
The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware.
Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first—research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now—Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors.
The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.
Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware.
Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first—research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now—Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors.
The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware.
Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs. He argues that businesses need to focus on existing customers first—research shows they're likely to spend more and are more profitable than new customers. Personalization is becoming important for the newer generations in both developed and developing markets, so Sarkar describes approaches to make them cost-effective. In our era of instant gratification, customers want what they want now—Sarkar explains how you can develop and deliver products and services faster than ever. And since a few bad Yelp reviews, social media posts, or angry tweets from customers can ruin you, Sarkar shows how to proactively make sure the quality of your products and services stays better than that of your competitors.
The key to survival in this era of changing customer needs is to focus on and address them quickly so customers don't switch to the competition. Drawing on his experiences with leading companies worldwide, Sarkar offers five strategies and techniques that will keep you ahead of the curve.
Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.
Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it-changing customer needs cause disruptions and too many businesses get caught unaware. The irony is your customers are constantly telling you what they want-you just have to know how to listen. This book offers five proven strategies that will enable any business to stay radically close to its customers and give them what they want: (1) win with current customers before chasing after new ones; (2) personalization is not a luxury; (3) customers won't wait; (4) good enough is no longer good enough; and, in the spirit of disruption, (5) go beyond strategies one through four.
Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it-changing customer needs cause disruptions and too many businesses get caught unaware. The irony is your customers are constantly telling you what they want-you just have to know how to listen. This book offers five proven strategies that will enable any business to stay radically close to its customers and give them what they want: (1) win with current customers before chasing after new ones; (2) personalization is not a luxury; (3) customers won't wait; (4) good enough is no longer good enough; and, in the spirit of disruption, (5) go beyond strategies one through four.
