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Scenario planning is, now more than ever, crucial to any organizational venture, but much of what has been previously published leans more on theory rather than practice. Thomas Chermack's academic credentials in tandem with his tenure in industrial scenario planning roles grants him the knowledge to support theory with the experience to outline process and practice.

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.

Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there—in everything from advertising to political rants—and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Reveals how the middle class, nurtured as the backbone of democracy by our Founding Fathers, is being undermined by so-called conservatives Shows how we can reverse the erosion of the middle class and restore the egalitarian vision of the Founders Expanded edition with a new chapter on immigration and a new afterword by Greg Palast The American middle class is on its deathbed. Ordinary folks who put in a solid day's work can no longer afford to buy a house, send their kids to college, or even get sick. If you're not a CEO, you're probably screwed. America wasn't meant to be like this. Air America Radio host Thom Hartmann shows that our Founding Fathers worked hard to ensure that a small group of wealthy people would never dominate this country--they'd had enough of aristocracy. They put policies in place to ensure a thriving middle class. When the middle class took a hit, beginning in the post-Civil War Gilded Age and culminating in the Great Depression, democracy-loving leaders like Theodore and Franklin Roosevelt, Harry Truman, and Dwight Eisenhower revitalized it through initiatives like antitrust regulations, fair labor laws, the minimum wage, Social Security, and Medicare. So what happened? In the last twenty-five years, we've witnessed an undeclared war against the middle class. The so-called conservatives waging this war are only interested in conserving--and steadily increasing--their own wealth and power. Hartmann shows how, under the guise of "freeing" the market, they've systematically dismantled the programs set up by Republicans and Democrats to protect the middle class and have installed policies that favor the superrich and corporations. But it's not too late to return to the America our Founders envisioned. Hartmann outlines a series of commonsense proposals that will ensure that our public institutions are not turned into private fiefdoms and that people's basic needs--education, health care, a living wage--are met in a way that allows the middle class to expand, not shrink. America will be stronger with a growing, prospering middle class--rule by the rich will only make it weaker. Democracy requires a fair playing field, and it will survive only if We the People stand up, speak out, and reclaim our democratic birthright.

Nationally syndicated radio host and bestselling author Thom Hartmann exposes the covert war conservatives, and corporations are waging against America's middle class-a war that's reducing the rest of us to a politically impotent working poor. This book asks: How did this happen? Who's benefiting? And how can we stop it?

Nationally syndicated radio host and bestselling author Thom Hartmann exposes the covert war conservatives, and corporations are waging against America's middle class-a war that's reducing the rest of us to a politically impotent working poor. This book asks: How did this happen? Who's benefiting? And how can we stop it?

"What might happen," John Izzo writes, "if we began to think of innocence as a quality we bring to our lives, a perspective and a way of looking at the world, which is not replaced by experience but which influences our experience? When we choose innocence as a frame to experience the world, the qualities of hope, idealism, openness, and faith nurture the experience of wonder and joy in our lives."
In the tradition of Robert Fulgham and Richard Carlson, Izzo uses his experiences as a son, husband, father, employee, minister, author and corporate speaker to inspire readers to see the world from this new, rejuvenating perspective. Chapters with titles like Full Speed Ahead In The Wrong Direction, Choose Your Glasses Carefully, Getting Past Your Expiration Date, The Burned-Out Buddha and The Power of Not Now explore how to reclaim our innocence in four realms --- daily life, faith, work, and relationships.
"It is not that experience should not shape our idealism", Izzo tells us. "In fact, our initial innocence must be shaped by our experiences. To hold on to our innocence is a life long process and it is our ability to foster the quality of innocence that continues to bring us to the edge of what is possible in our lives and in our communities. That we may choose innocence and idealism while incorporating the harder experiences of living is the core premise of this book."
Both practical and inspiring, Second Innocence combines wonderful stories with an inspiring philosophy to help us maintain our idealism and enthusiasm throughout our lives.

"What might happen," John Izzo writes, "if we began to think of innocence as a quality we bring to our lives, a perspective and a way of looking at the world, which is not replaced by experience but which influences our experience? When we choose innocence as a frame to experience the world, the qualities of hope, idealism, openness, and faith nurture the experience of wonder and joy in our lives." In the tradition of Robert Fulgham and Richard Carlson, Izzo uses his experiences as a son, husband, father, employee, minister, author and corporate speaker to inspire readers to see the world from this new, rejuvenating perspective. Chapters with titles like Full Speed Ahead In The Wrong Direction, Choose Your Glasses Carefully, Getting Past Your Expiration Date, The Burned-Out Buddha and The Power of Not Now explore how to reclaim our innocence in four realms --- daily life, faith, work, and relationships. "It is not that experience should not shape our idealism", Izzo tells us. "In fact, our initial innocence must be shaped by our experiences. To hold on to our innocence is a life long process and it is our ability to foster the quality of innocence that continues to bring us to the edge of what is possible in our lives and in our communities. That we may choose innocence and idealism while incorporating the harder experiences of living is the core premise of this book." Both practical and inspiring, Second Innocence combines wonderful stories with an inspiring philosophy to help us maintain our idealism and enthusiasm throughout our lives.

NASA, Pixar Animation Studios, and BMW all use the Process Communication Model as a way of training leaders to connect effortlessly with anyone. This book simplifies the complex model to make it easy for anyone to use.


Today, more than ever, leaders need a new style of leadership. They are realizing that true transformation happens through meaningful relationships, and discovering that the key to sustainable connections that create possibility and potential is through communication.

In Seeing People Through, we take a deep dive into The Process Communication Model (PCM), a behavioral communication model that teaches people how to assess, connect, motivate, and resolve conflict by understanding the personality types that make up a person's whole self, which is the key to leveraging personality diversity.

PCM is more than a lens for understanding how people see things differently; it's a deep journey into self-awareness and self-transformation. In this book, new emerging leaders, senior leaders, and seasoned consultants alike will develop a fresh and relevant framework on leadership that is consistent with emerging trends, and they will learn how individual and collective concerns can be reconciled in leadership.

NASA, Pixar Animation Studios, and BMW are just some of the companies who have all used PCM as a way to build better relationships through authenticity, trust, agility, and positive influence-and now you can, too!

NASA, Pixar Animation Studios, and BMW all use the Process Communication Model as a way of training leaders to connect effortlessly with anyone. This book simplifies the complex model to make it easy for anyone to use.


Today, more than ever, leaders need a new style of leadership. They are realizing that true transformation happens through meaningful relationships, and discovering that the key to sustainable connections that create possibility and potential is through communication.

In Seeing People Through, we take a deep dive into The Process Communication Model (PCM), a behavioral communication model that teaches people how to assess, connect, motivate, and resolve conflict by understanding the personality types that make up a person's whole self, which is the key to leveraging personality diversity.

PCM is more than a lens for understanding how people see things differently; it's a deep journey into self-awareness and self-transformation. In this book, new emerging leaders, senior leaders, and seasoned consultants alike will develop a fresh and relevant framework on leadership that is consistent with emerging trends, and they will learn how individual and collective concerns can be reconciled in leadership.

NASA, Pixar Animation Studios, and BMW are just some of the companies who have all used PCM as a way to build better relationships through authenticity, trust, agility, and positive influence-and now you can, too!

NASA, Pixar Animation Studios, and BMW all use the Process Communication Model as a way of training leaders to connect effortlessly with anyone. This book simplifies the complex model to make it easy for anyone to use.


Today, more than ever, leaders need a new style of leadership. They are realizing that true transformation happens through meaningful relationships, and discovering that the key to sustainable connections that create possibility and potential is through communication.

In Seeing People Through, we take a deep dive into The Process Communication Model® (PCM), a behavioral communication model that teaches people how to assess, connect, motivate, and resolve conflict by understanding the personality types that make up a person's whole self, which is the key to leveraging personality diversity.

PCM is more than a lens for understanding how people see things differently; it's a deep journey into self-awareness and self-transformation. In this book, new emerging leaders, senior leaders, and seasoned consultants alike will develop a fresh and relevant framework on leadership that is consistent with emerging trends, and they will learn how individual and collective concerns can be reconciled in leadership.

NASA, Pixar Animation Studios, and BMW are just some of the companies who have all used PCM as a way to build better relationships through authenticity, trust, agility, and positive influence-and now you can, too!

Surely you've experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you're focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don't want, and that's what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes.

Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.

Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes. Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.

Speaker, corporate trainer, film-maker, coach, and producer of the popular training video "Seeing Red Cars," Laura Goodrich explains how great change can come from focusing more on the things you DO want--and less on those you don't.

In this extensively revised and updated edition of his classic book, Barry Oshry shows how we can transform “system blindness” into “system sight,” enabling us to live and work together in productive partnership. Based on more than thirty years of research and packed with illustrative cases and solid systems theory on human interaction, Seeing Systems provides a penetrating look at the dynamics of systems and a unique foundation for revolutionizing our understanding of system life. This new edition features an extensive new section on having the wisdom and courage to face and work with the reality of uncertainty, and a new epilogue describing how Oshry is currently using theater, blogs, and podcasts to extend his multi-pronged revolution aimed at transforming system blindness into system sight.

When breakdowns occur in organizational life, the tendency is to blame them on the personalities, motivations, and abilities of the individuals involved or on the specific characteristics of one’s organization. Barry Oshry demonstrates how everyday breakdowns stem from our failure to see how human systems shape our feelings about ourselves and our relationships with other individuals and groups. He shows how we can transform “system blindness” into system sight, enabling us to live and work together in productive partnership. Based on Oshry’s 30+ years of studying human interaction in social system life, Seeing Systems is profound in its implications while being easily accessible. In addition to illustrative cases and solid systems theory, the book is populated with pinballs; talking body parts; mysterious “swimmers”; amebocytes, slugs, and earthworms; dances of blind reflex; and tunnels of limited options. The result is a unique foundation for revolutionizing our understanding of system life. This new edition is revised throughout and features an extensive new section on having the wisdom and courage to face and work with the reality of uncertainty, a hopeful antidote to today’s righteous battles of certainty versus certainty. The new epilogue describes how Oshry is currently using theater, blogs, and podcasts to extend his multipronged revolution aimed at transforming system blindness into system sight.

In a wonderfully readable and fun way, SEEING SYSTEMS (over 30,000 copies sold) presents a unique and innovative theory of power dynamics that provides the reader with a new way of looking at, understanding, surviving, and prospering in the many systems of which we are part.

You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.

So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success.

Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.

Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.