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Drive through just about any low-income neighborhood and you're sure to see streets lined with pawnshops, check cashers, rent-to-own stores, payday and tax refund lenders, auto title pawns, and buy-here-pay-here used car lots. We're awash in "alternative financial services" directed at the poor and those with credit problems. Howard Karger describes this world as an economic Wild West, where just about any financial scheme that's not patently illegal is tolerated.
Taking a hard look at this fringe economy, Karger shows that what seem to be small, independent storefront operations are actually part of a fully-formed parallel economy dominated by a handful of well-financed corporations, subject to little or no oversight, with increasingly strong ties to mainstream financial institutions. "It is a hidden world," Karger writes, "where a customer's economic fate is sealed with a handshake, a smile, and a stack of fine print documents that would befuddle many attorneys."
Filled with heartbreaking stories of real people trapped in perpetual debt, Shortchanged exposes the deceptive practices that allow these businesses to prey on people when they are most vulnerable. Karger reveals the many ways this industry has run amok, ruining countless people's lives, and shows that it's not just the poor but, more and more, maxed-out middle class consumers who fall prey to these devious schemes.
Balancing compassion with a realistic awareness of the risks any business faces in working with an economically distressed clientele, Karger details hard headed, practical recommendations for reforming this predatory industry.
Every day, this alluring come-on entices unsuspecting consumers into the depths of the "fringe economy"—a parallel economic universe of pawnshops, payday lenders, check cashers, and other businesses that prey on the financially desperate. These people are duped by clever slogans that promise to alleviate their financial woes and help them gain access to the American Dream. Instead they find themselves in an economic netherworld of spiraling, sky-high interest rates and ever-increasing debt. Once there, the road out is nearly impossible to navigate.
This compelling look at the dark side of the American economy chronicles how these predatory businesses ruthlessly and systematically exploit the poor and middle classes. And it proposes practical reforms that could prevent the ruination of millions of lives.
This compelling look at the dark side of the American economy chronicles how these predatory businesses ruthlessly and systematically exploit the poor and middle classes. And it proposes practical reforms that could prevent the ruination of millions of lives.
Drive through just about any low-income neighborhood and you're sure to see streets lined with pawnshops, check cashers, rent-to-own stores, payday and tax refund lenders, auto title pawns, and buy-here-pay-here used car lots. We're awash in "alternative financial services" directed at the poor and those with credit problems. Howard Karger describes this world as an economic Wild West, where just about any financial scheme that's not patently illegal is tolerated.
Taking a hard look at this fringe economy, Karger shows that what seem to be small, independent storefront operations are actually part of a fully-formed parallel economy dominated by a handful of well-financed corporations, subject to little or no oversight, with increasingly strong ties to mainstream financial institutions. "It is a hidden world," Karger writes, "where a customer's economic fate is sealed with a handshake, a smile, and a stack of fine print documents that would befuddle many attorneys."
Filled with heartbreaking stories of real people trapped in perpetual debt, Shortchanged exposes the deceptive practices that allow these businesses to prey on people when they are most vulnerable. Karger reveals the many ways this industry has run amok, ruining countless people's lives, and shows that it's not just the poor but, more and more, maxed-out middle class consumers who fall prey to these devious schemes.
Balancing compassion with a realistic awareness of the risks any business faces in working with an economically distressed clientele, Karger details hard headed, practical recommendations for reforming this predatory industry.
Taking a hard look at this fringe economy, Karger shows that what seem to be small, independent storefront operations are actually part of a fully-formed parallel economy dominated by a handful of well-financed corporations, subject to little or no oversight, with increasingly strong ties to mainstream financial institutions. "It is a hidden world," Karger writes, "where a customer's economic fate is sealed with a handshake, a smile, and a stack of fine print documents that would befuddle many attorneys."
Filled with heartbreaking stories of real people trapped in perpetual debt, Shortchanged exposes the deceptive practices that allow these businesses to prey on people when they are most vulnerable. Karger reveals the many ways this industry has run amok, ruining countless people's lives, and shows that it's not just the poor but, more and more, maxed-out middle class consumers who fall prey to these devious schemes.
Balancing compassion with a realistic awareness of the risks any business faces in working with an economically distressed clientele, Karger details hard headed, practical recommendations for reforming this predatory industry.
From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is increasing in every organization and department. Now the world's leading experts on ROI distill their years of experience and research into proven step-by-step tools for determining the value of any project before, during, and after implementation. Jack and Patti Phillips even show how to measure and place value on intangible qualities like leadership, creativity, customer loyalty, employee engagement, and more.
Show Me the Money provides a comprehensive system that enables business leaders, analysts, and consultants to make the case for their projects and get buy-in at the beginning, refine them during development, and communicate the ultimate results to all stakeholders once the projects are completed. Easy to read and fortified with case studies, checklists, tips, and tools, Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values.
Show Me the Money provides a comprehensive system that enables business leaders, analysts, and consultants to make the case for their projects and get buy-in at the beginning, refine them during development, and communicate the ultimate results to all stakeholders once the projects are completed. Easy to read and fortified with case studies, checklists, tips, and tools, Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values.
Written by bestselling author and renowned ROI guru Jack Phillips, this book presents a model for accurately measuring, monitoring, and anticipating one's return on investment for any organizational program or project. Show Me the Money solves the challenges of measuring the hard-to-measure, and placing monetary value on the hard-to-value.
By the winners of the Association for Talent Development's 2022 Thought Leader award!
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn't an obvious measure connected to the project, like increased sales?
In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit.
The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you're making progress, collect and analyze data, and use the results to build support.
This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don't conform to your anticipated outcome.
Answering the question Is it worth it? defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy.
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn't an obvious measure connected to the project, like increased sales?
In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit.
The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you're making progress, collect and analyze data, and use the results to build support.
This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don't conform to your anticipated outcome.
Answering the question Is it worth it? defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy.
By the winners of the Association for Talent Development's 2022 Thought Leader award!
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn't an obvious measure connected to the project, like increased sales?
In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit.
The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you're making progress, collect and analyze data, and use the results to build support.
This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don't conform to your anticipated outcome.
Answering the question Is it worth it? defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy.
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn't an obvious measure connected to the project, like increased sales?
In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit.
The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you're making progress, collect and analyze data, and use the results to build support.
This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don't conform to your anticipated outcome.
Answering the question Is it worth it? defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy.
By the winners of the Association for Talent Development's 2022 Thought Leader award!
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to measure their success. In their new book, Patricia Phillips and Jack Phillips aim to help readers see the value of their work and then share it with others.
The Show the Value process involves connecting projects with a business measure, collecting and analyzing data to track progress, and presenting the results to the right audiences. Readers will learn how to keep their work relevant, their careers on track, and their organizations healthy. The book includes extensive examples, diagnostic tools, and implementable practices that show how to measure and improve the success of any type of project. It will also help readers avoid disappointing results by designing for the desired results.
Written for specialists, professionals, managers, and independent contractors who want to achieve success in their work, this book is a step-by-step guide on how to show the value of their initiatives, offering a simplified version of the ROI Methodology.
Prove your effectiveness to anyone-and achieve professional success-by adopting the same ROI methods and metrics that leading companies use.
In an era of evidence-based inquiry, people need to be able to measure their success. In their new book, Patricia Phillips and Jack Phillips aim to help readers see the value of their work and then share it with others.
The Show the Value process involves connecting projects with a business measure, collecting and analyzing data to track progress, and presenting the results to the right audiences. Readers will learn how to keep their work relevant, their careers on track, and their organizations healthy. The book includes extensive examples, diagnostic tools, and implementable practices that show how to measure and improve the success of any type of project. It will also help readers avoid disappointing results by designing for the desired results.
Written for specialists, professionals, managers, and independent contractors who want to achieve success in their work, this book is a step-by-step guide on how to show the value of their initiatives, offering a simplified version of the ROI Methodology.
Leadership legend and bestselling author Ken Blanchard and trust expert and thought leader Randy Conley present this carefully curated collection of fifty-two essential leadership principles that are easy to implement and practice.
Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice.
Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as
• Who should make the first move to extend trust
• What role a successful apology plays in building trust
• When to use different strokes (leadership styles) for different folks—and for the same folks
• Where the most important part of leadership happens
• How to create autonomy through boundaries
• Why the key to developing people is catching them doing something right
A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.
Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice.
Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as
• Who should make the first move to extend trust
• What role a successful apology plays in building trust
• When to use different strokes (leadership styles) for different folks—and for the same folks
• Where the most important part of leadership happens
• How to create autonomy through boundaries
• Why the key to developing people is catching them doing something right
A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.
Leadership legend and bestselling author Ken Blanchard and trust expert and thought leader Randy Conley present this carefully curated collection of fifty-two essential leadership principles that are easy to implement and practice.
Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice.
Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as
• Who should make the first move to extend trust
• What role a successful apology plays in building trust
• When to use different strokes (leadership styles) for different folks—and for the same folks
• Where the most important part of leadership happens
• How to create autonomy through boundaries
• Why the key to developing people is catching them doing something right
A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.
Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice.
Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as
• Who should make the first move to extend trust
• What role a successful apology plays in building trust
• When to use different strokes (leadership styles) for different folks—and for the same folks
• Where the most important part of leadership happens
• How to create autonomy through boundaries
• Why the key to developing people is catching them doing something right
A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.
Leadership legend and bestselling author Ken Blanchard and trust expert and thought leader Randy Conley present this carefully curated collection of fifty-two essential leadership principles that are easy to implement and practice.
Effective leadership comes down to implementing everyday, commonsense practices to help organizations thrive-and yet so many leaders are still missing these fundamental principles from their personal and professional lives. Renowned business experts Ken Blanchard and Randy Conley disclose the simple truths about leadership they have gathered over their long and distinguished careers to help bring common sense into common practice.
Featuring two sections-servant leadership and building trust-this book is a collection of Blanchard's greatest hits. It is chock-full of profound and memorable (and in some cases counterintuitive) leadership wisdom, such as
• Create autonomy through boundaries.
• People who plan the battle rarely battle the plan.
• A relationship with no trust is like a cell phone with no internet. All you can do is play games.
• The most important part of leadership is what happens when you're not there.
This book will help readers incorporate these integral practices into their leadership style, build trust through servant leadership, and make a difference in their own life and the lives of those they influence.
Effective leadership comes down to implementing everyday, commonsense practices to help organizations thrive-and yet so many leaders are still missing these fundamental principles from their personal and professional lives. Renowned business experts Ken Blanchard and Randy Conley disclose the simple truths about leadership they have gathered over their long and distinguished careers to help bring common sense into common practice.
Featuring two sections-servant leadership and building trust-this book is a collection of Blanchard's greatest hits. It is chock-full of profound and memorable (and in some cases counterintuitive) leadership wisdom, such as
• Create autonomy through boundaries.
• People who plan the battle rarely battle the plan.
• A relationship with no trust is like a cell phone with no internet. All you can do is play games.
• The most important part of leadership is what happens when you're not there.
This book will help readers incorporate these integral practices into their leadership style, build trust through servant leadership, and make a difference in their own life and the lives of those they influence.
Leadership legend and bestselling author Ken Blanchard returns with trust expert and thought leader Randy Conley to present a structured playbook based on the bestselling Simple Truths of Leadership.
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
- A summary of each Simple Truth
- A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
- A Call to Action to Try It This Week
Leadership legend and bestselling author Ken Blanchard returns with trust expert and thought leader Randy Conley to present a structured playbook based on the bestselling Simple Truths of Leadership.
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
- A summary of each Simple Truth
- A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
- A Call to Action to Try It This Week
Leadership legend and bestselling author Ken Blanchard returns with trust expert and thought leader Randy Conley to present a structured playbook based on the bestselling Simple Truths of Leadership.
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
• A summary of each Simple Truth
• A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
• A Call to Action to “Try It This Week”
With so much of today's workforce feeling disengaged from the work they do, it's critical for leaders to move away from self-serving methods and embrace servant leadership to put their followers' needs before their own. And by journaling alongside servant leadership principles, you will be able to turn the common sense behind these simple truths into common practice for you and your organization.
The companion playbook to Simple Truths of Leadership expands on the book's 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:
• A summary of each Simple Truth
• A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
• A Call to Action to “Try It This Week”
With so much of today's workforce feeling disengaged from the work they do, it's critical for leaders to move away from self-serving methods and embrace servant leadership to put their followers' needs before their own. And by journaling alongside servant leadership principles, you will be able to turn the common sense behind these simple truths into common practice for you and your organization.
The Essence of Managing
Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text.
The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable conundrums, for example:
- How is anyone supposed to think, let alone think ahead, in this frenetic job?
- Are leaders really more important than managers?
- Where has all the judgment gone?
- Is email destroying management practice?
- How can managers connect when their job disconnects them from what they are managing?
If you read only one book about managing, this should be it!
The Essence of Managing
Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text.
The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable conundrums, for example:
Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text.
The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable conundrums, for example:
- How is anyone supposed to think, let alone think ahead, in this frenetic job?
- Are leaders really more important than managers?
- Where has all the judgment gone?
- Is email destroying management practice?
- How can managers connect when their job disconnects them from what they are managing?
The Essence of Managing
Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text.
The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable conundrums, for example:
Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text.
The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable conundrums, for example:
- How is anyone supposed to think, let alone think ahead, in this frenetic job?
- Are leaders really more important than managers?
- Where has all the judgment gone?
- Is email destroying management practice?
- How can managers connect when their job disconnects them from what they are managing?
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.