Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From “Yes We Can” to “Just Do It”, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing – they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

Your Mind Can't Be Two Places at Once

Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too.

Zack marshals convincing neuroscientific evidence to prove that you really can't do more by trying to tackle several things at once—it's an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one by one—and be infinitely more productive. Singletasking is the secret to success and sanity.

Your Mind Can't Be Two Places at Once

Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too.

Zack marshals convincing neuroscientific evidence to prove that you really can't do more by trying to tackle several things at once—it's an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one by one—and be infinitely more productive. Singletasking is the secret to success and sanity.

There is too much to do in too little time. But bestselling author Devora Zack says multitasking is a phony solution. It's stressful, inefficient, unnatural, and even dangerous. Through this book-which is the answer to many people's prayers-she shows how you can singletask your way to success and tranquility.

We have become a nation-one of many-addicted to the popular, enticing, and dangerously misleading drug of multitasking. Author Devora Zack was hooked once herself. We hope by doing several tasks at once we can accomplish more-but Zack marshals a host of neuroscientific research to show that the opposite is true. The fact is, your brain is simply not built to multitask. In any situation we're most efficient focusing on one task at a time. But with all the information and interruptions that bombard us, how is that possible?

Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently but firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one at a time-and be infinitely more productive and effective. This book flies in the face of long-standing rhetoric glorifying multitasking. Elegantly simple methods are presented on how to tackle an insurmountable list of to-dos with less effort and greater ease. Only clowns should juggle. Singletasking is the key to success and sanity.

Six Sigma is a collection of ideas and tools that many organizations are using as part of their efforts to improve the quality of their products and services. Six Sigma for Project Managers explores the concepts that project managers need to know to make six sigma work for their organizations.

Six Sigma is a collection of ideas and tools that many organizations are using as part of their efforts to improve the quality of their products and services. Six Sigma for Project Managers explores the concepts that project managers need to know to make six sigma work for their organizations.

This career development tool kit is for people who want to take charge of their own professional futures.

If you want to have a career that is meaningful and inspires you, you must prepare for it the same way you would a marathon—developing an overall training plan to carry you through to race day and beyond. This is especially important in today's unpredictable work world, where organizations are in a state of constant flux, and many have either eliminated their employee development programs or adopted a generic, one-size-fits-all approach.

Skills for Career Success maps the strategies and skills you will need to take responsibility for your own future. It provides an overview of career development basics, including how to write an Individual Development Plan (IDP) that is practical and useful to you. The core of the book is an easy-to-navigate catalog of fifty-one critical skills, such as communicating clearly, adapting to situations, advocating for yourself, managing time, and selling your ideas. For each skill, there are actions you can take immediately, ongoing practices, and long-term goals. Beyond the skills, there is advice for keeping your career on track, mapping a path beyond your current job, overcoming personal roadblocks, finding your passion at work, and initiating talent conversations with your manager. There are also guidelines for managers who want to bring out the best in their people.

This career development tool kit is for people who want to take charge of their own professional futures.

If you want to have a career that is meaningful and inspires you, you must prepare for it the same way you would a marathon—developing an overall training plan to carry you through to race day and beyond. This is especially important in today's unpredictable work world, where organizations are in a state of constant flux, and many have either eliminated their employee development programs or adopted a generic, one-size-fits-all approach.

Skills for Career Success maps the strategies and skills you will need to take responsibility for your own future. It provides an overview of career development basics, including how to write an Individual Development Plan (IDP) that is practical and useful to you. The core of the book is an easy-to-navigate catalog of fifty-one critical skills, such as communicating clearly, adapting to situations, advocating for yourself, managing time, and selling your ideas. For each skill, there are actions you can take immediately, ongoing practices, and long-term goals. Beyond the skills, there is advice for keeping your career on track, mapping a path beyond your current job, overcoming personal roadblocks, finding your passion at work, and initiating talent conversations with your manager. There are also guidelines for managers who want to bring out the best in their people.

This career development tool kit is for people who want to take charge of their own professional futures.


This book is for employees who want to take charge of their own professional development. Many organizations have eliminated employee career development programs in favor of DIY efforts-and, even if this is not the case, there is more to be gained than lost in taking responsibility for your own career.

Elaine Biech offers practical guidelines for keeping your career on track and mapping it beyond your current job; overcoming personal roadblocks and finding your passion at work; and initiating talent conversations with your manager. Over 100 skills are outlined, including networking, handling pressure, prioritizing, showing political savvy, being a team player,, and selling your ideas. For each skill, Biech offers actions you can take immediately, ongoing practices, and long-term strategies.
Full of tools, tips, and resources, this book is written for the development of all employees. In addition, a short chapter offers advice to managers who want to bring out the best in their people.

A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. But in this hard-hitting, controversial exposé, Michael Edwards shows that business is ill-equipped to attack the causes of poverty, inequality, violence, and discrimination. Achieving fundamental social transformation requires cooperation rather than competition, collective action more than individual effort, and support for long-term, systemic solutions instead of immediate results. With a vested interest in the status quo, business can promise only limited advances: small change. It's time to turn away from the false promise of the market and reassert the independence of global citizen action.

A powerful critique of a seemingly beneficial trend that is actually undermining the effectiveness of philanthropy Written by an insider -- a former official with several high-profile nonprofits Co-published with the prominent New York think tank Demos A new movement is afoot that promises to save the world by bringing the magic of the market to philanthropy. Nonprofits should be run like businesses, its adherents say, and businesses can find new sources of revenue by marketing goods and services that benefit society. Dubbed “philanthrocapitalism,” its supporters believe that business principles can and should be the primary drivers of social transformation. What could be wrong with that? Plenty, argues, former Ford Foundation director Michael Edwards. In this hard-hitting, controversial expose he marshals a wealth of evidence to show just how far short the promise of philnthrocapitalism has fallen, and why the whole concept is fundamentally flawed. Some business practices can be beneficial to nonprofits, and it’s definitely a good thing that the for-profit sector is developing a social conscience. Edwards carefully specifies when businesses and business thinking can help. But to really get at the root causes of the systemic problems most nonprofits wrestle with—hunger, poverty, disease, violence—requires a completely different way of operating. Social transformation demands cooperation rather than competition, collective action more than individual effort, and values patient, long-term support for solutions over short-term results. Philanthrocapitalism concentrates power in the hands of a few major players, mirroring the very inequities civil organizations should be trying to ameliorate. With a vested interest in the status quo it shies away from fundamental change. At most all it can promise is valuable but limited advances: small change. Ultimately, Edwards argues that the use of business thinking can and does corrupt civil society. It’s time to differentiate the two and re-assert the independence of global citizen action.

In this hard-hitting and controversial exposé, activist, writer, and former Ford Foundation officer Michael Edwards critiques the ubiquitous and deeply flawed myth that we can achieve real social change by making civil society run more like a business.

Smart Videoconferencing is the first book to show people how to participate effectively in videoconferences, rather than just how to set them up. The authors show that just like traditional meetings, mastering a few tricks and simple skills can mean the difference between a successful videoconference and an unsuccessful one.

Smart Videoconferencing is the first book to show people how to participate effectively in videoconferences, rather than just how to set them up. The authors show that just like traditional meetings, mastering a few tricks and simple skills can mean the difference between a successful videoconference and an unsuccessful one.

Smart Videoconferencing is the first book to show people how to participate effectively in videoconferences, rather than just how to set them up. The authors show that just like traditional meetings, mastering a few tricks and simple skills can mean the difference between a successful videoconference and an unsuccessful one.