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David Korten’s classic bestseller When Corporations Rule the World was one of the first books to articulate the destructive and oppressive nature of the global corporate economy. In The Great Turning he argues that corporate consolidation of power is merely one manifestation of what he calls “Empire”: the organization of society through hierarchy and violence that has largely held sway for the past 5,000 years. The Great Turning traces the evolution of Empire from ancient times to the present day but also tells the parallel story of the attempt to develop a democratic alternative to Empire, beginning in Athens and continuing with the founding of the United States of America—although elitists with an imperial agenda have consistently sought to undermine the bold and inspiring “American experiment.” Finally, Korten draws on evidence from sources as varied as evolutionary theory, developmental psychology, and religious teachings to make the case that “Earth Community”—a life-centered, egalitarian, sustainable alternative to Empire based on democratic principles of partnership—is indeed possible. And he outlines a grassroots strategy for beginning the momentous turning toward a future of as-yet-unrealized human potential.
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David Korten’s classic bestseller When Corporations Rule the World was one of the first books to articulate the destructive and oppressive nature of the global corporate economy. In The Great Turning he argues that corporate consolidation of power is merely one manifestation of what he calls “Empire”: the organization of society through hierarchy and violence that has largely held sway for the past 5,000 years. The Great Turning traces the evolution of Empire from ancient times to the present day but also tells the parallel story of the attempt to develop a democratic alternative to Empire, beginning in Athens and continuing with the founding of the United States of America—although elitists with an imperial agenda have consistently sought to undermine the bold and inspiring “American experiment.” Finally, Korten draws on evidence from sources as varied as evolutionary theory, developmental psychology, and religious teachings to make the case that “Earth Community”—a life-centered, egalitarian, sustainable alternative to Empire based on democratic principles of partnership—is indeed possible. And he outlines a grassroots strategy for beginning the momentous turning toward a future of as-yet-unrealized human potential.
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One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success.
In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement.
Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!
In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement.
Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!
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One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success.
In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement.
Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!
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The bestselling coauthor of The Serving Leader (over 90,000 copies sold) provides a roadmap that all leaders can use to create and align entire organizations around an inspiring purpose that drives superior performance.
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The Hamster Revolution is a timely solution to both the widespread problem of email overload as well as most people's inefficient (or nonexistent) systems for categorizing and storing email messages. This book provides the practical steps needed to deal with these problems and become more efficient in our work.
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On the heels of the tremendously successful "Hamster Revolution" (over 40,000 copies sold in English and tens of thousands more in ten foreign languages) comes this equally compelling work that uses the same franchised and branded "hamster" metaphor to empower workers, managers, facilitators and anyone who experiences the universal malaise of meeting overload to fight back.
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the “black box” of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical “formative” innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the “black box” of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical “formative” innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
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High performers get passed over every day, and this book explains exactly why, through the story of one man's quest to find out what great leaders are actually made of.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
- the five specific character traits that define exceptional leaders,
- a story-based format that makes complex ideas easy to absorb and remember,
- a clear framework for diagnosing why capable people plateau in their careers,
- practical insight for anyone who wants to lead in a way that earns genuine followership, and
- a fast, engaging read designed for busy professionals.
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
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High performers get passed over every day, and this book explains exactly why, through the story of one man's quest to find out what great leaders are actually made of.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
- the five specific character traits that define exceptional leaders,
- a story-based format that makes complex ideas easy to absorb and remember,
- a clear framework for diagnosing why capable people plateau in their careers,
- practical insight for anyone who wants to lead in a way that earns genuine followership, and
- a fast, engaging read designed for busy professionals.
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
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High performers get passed over every day, and this book explains exactly why, through the story of one man's quest to find out what great leaders are actually made of.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
From the international bestselling coauthor of The Secret, this business fable follows Blake Brown, a driven professional who does everything right and still loses the promotion he wanted. His mentor sends him on a journey to meet five of his late father's colleagues, and what Blake discovers changes how he understands leadership entirely.
The core insight is simple but often overlooked: Skills, execution, and industry knowledge are necessary but not sufficient. What separates good leaders from great ones lives deeper, in character.
Inside this book you will find
- the five specific character traits that define exceptional leaders,
- a story-based format that makes complex ideas easy to absorb and remember,
- a clear framework for diagnosing why capable people plateau in their careers,
- practical insight for anyone who wants to lead in a way that earns genuine followership, and
- a fast, engaging read designed for busy professionals.
This book is especially useful for high performers who feel stuck, first-time managers building their leadership identity, and organizations looking for development tools that connect with readers emotionally as well as intellectually.
Leadership is not reserved for a select few, and this book is built to prove that.
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Great leaders create teams and companies that don't need great leaders.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
- specific diagnostics to find where you're stuck;
- frameworks to delegate authority—not just tasks;
- the tools to know when to lead from the front and when to get out of the way; and
- a system for building self-sustaining teams that scale without you.
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
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Great leaders create teams and companies that don't need great leaders.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
- specific diagnostics to find where you're stuck;
- frameworks to delegate authority—not just tasks;
- the tools to know when to lead from the front and when to get out of the way; and
- a system for building self-sustaining teams that scale without you.
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
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Alpine.store('xUpdateVariantQuanity').updateQuantity('template--24498228691307__product-grid', '/products/9798890572486_the-hero-trap');
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Great leaders create teams and companies that don't need great leaders.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
That idea might stop you cold. Good.
Exhausted. Overwhelmed. You're the hero of your organization . . . and its biggest bottleneck. Every decision waits for your approval. Every problem lands on your desk. The harder you work, the more your team needs you. The behaviors that made you successful—solving problems fast, always being available, leading from the front—have become your organization's ceiling. Your competence becomes your captivity.
This is the hero trap. Most high-performing leaders don't recognize the pattern until they're burning out inside it.
Bill Flynn spent thirty years leading startups through IPOs and acquisitions before coaching hundreds of executives out of exactly this pattern. What he discovered is that the shift isn't about working differently. It's about becoming someone different—moving from the smartest person in the room to the leader who makes every room smarter than any one person.
The Hero Trap gives you the proven path. Through the story of CEO Alex Chen and Flynn's controller-builder-architect framework, you'll get
- specific diagnostics to find where you're stuck;
- frameworks to delegate authority—not just tasks;
- the tools to know when to lead from the front and when to get out of the way; and
- a system for building self-sustaining teams that scale without you.
With a foreword by Marshall Goldsmith, whose own work on leadership transformation inspired this book, The Hero Trap does what other leadership books rarely manage: It moves you from shepherding the present to designing the future.
