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America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how and why neoliberalism became so prevalent in the United States and why it's time for us to turn our backs to it.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how and why neoliberalism became so prevalent in the United States and why it's time for us to turn our backs to it.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how and why neoliberalism became so prevalent in the United States and why it's time for us to turn our backs to it.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
America's most popular progressive radio host and New York Times bestselling author explores the fall of the American Dream and the steps we can take to bring it back.
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
- Wealth and inheritance taxes to lessen economic inequality
- Supporting unions through increasing labor rights
- Renationalizing public spaces and transportation
America's most popular progressive radio host and New York Times bestselling author explores the fall of the American Dream and the steps we can take to bring it back.
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
- Wealth and inheritance taxes to lessen economic inequality
- Supporting unions through increasing labor rights
- Renationalizing public spaces and transportation
America's most popular progressive radio host and New York Times bestselling author explores the fall of the American Dream and the steps we can take to bring it back.
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
• Wealth and inheritance taxes to lessen economic inequality
• Supporting unions through increasing labor rights
• Renationalizing public spaces and transportation
The American Dream often remains just a dream for many, but this book highlights what needs to be done to take it back and help make it a reality for us all.
The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream?
In this new, final entry of his celebrated Hidden History Series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era.
He also explores potential solutions including:
• Wealth and inheritance taxes to lessen economic inequality
• Supporting unions through increasing labor rights
• Renationalizing public spaces and transportation
The American Dream often remains just a dream for many, but this book highlights what needs to be done to take it back and help make it a reality for us all.
“Hartmann delivers a full-throated indictment of the U.S. Supreme Court in this punchy polemic."—Publishers Weekly
Thom Hartmann, the most popular progressive radio host in America and a New York Times bestselling author, explains how the Supreme Court has spilled beyond its Constitutional powers and how we the people should take that power back.
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people--the ultimate arbiter of the law--using the ballot box. America does not belong to the kings and queens; it belongs to the people.
Thom Hartmann, the most popular progressive radio host in America and a New York Times bestselling author, explains how the Supreme Court has spilled beyond its Constitutional powers and how we the people should take that power back.
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people--the ultimate arbiter of the law--using the ballot box. America does not belong to the kings and queens; it belongs to the people.
“Hartmann delivers a full-throated indictment of the U.S. Supreme Court in this punchy polemic."—Publishers Weekly
Thom Hartmann, the most popular progressive radio host in America and a New York Times bestselling author, explains how the Supreme Court has spilled beyond its Constitutional powers and how we the people should take that power back.
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people--the ultimate arbiter of the law--using the ballot box. America does not belong to the kings and queens; it belongs to the people.
Thom Hartmann, the most popular progressive radio host in America and a New York Times bestselling author, explains how the Supreme Court has spilled beyond its Constitutional powers and how we the people should take that power back.
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people--the ultimate arbiter of the law--using the ballot box. America does not belong to the kings and queens; it belongs to the people.
“Hartmann delivers a full-throated indictment of the U.S. Supreme Court in this punchy polemic." -Publishers Weekly
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people-the ultimate arbiter of the law-using the ballot box. America does not belong to the kings and queens; it belongs to the people.
Taking his typically in-depth, historically informed view, Thom Hartmann asks, What if the Supreme Court didn't have the power to strike down laws? According to the Constitution, it doesn't. From the founding of the republic until 1803, the Supreme Court was the final court of appeals, as it was always meant to be. So where did the concept of judicial review start? As so much of modern American history, it began with the battle between the Federalists and Anti-Federalists, and with Marbury v. Madison.
Hartmann argues it is not the role of the Supreme Court to decide what the law is but rather the duty of the people themselves. He lays out the history of the Supreme Court of the United States, since Alexander Hamilton's defense to modern-day debates, with key examples of cases where the Supreme Court overstepped its constitutional powers. The ultimate remedy to the Supreme Court's abuse of power is with the people-the ultimate arbiter of the law-using the ballot box. America does not belong to the kings and queens; it belongs to the people.
"Hartmann's history of voter suppression in America is necessary information given current news about voter registration purges and redistricting...a particularly timely topic for an election year, and anyone who is seriously concerned about the survival of American democracy will want to read this book and apply its lessons."—Booklist
America's #1 progressive radio host looks at how elites have long tried to disenfranchise citizens—particularly people of color, women, and the poor—and shows what we can do to ensure everyone has a voice in this democracy.
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”—such as the poor, women, and people of color—from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
America's #1 progressive radio host looks at how elites have long tried to disenfranchise citizens—particularly people of color, women, and the poor—and shows what we can do to ensure everyone has a voice in this democracy.
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”—such as the poor, women, and people of color—from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
"Hartmann's history of voter suppression in America is necessary information given current news about voter registration purges and redistricting...a particularly timely topic for an election year, and anyone who is seriously concerned about the survival of American democracy will want to read this book and apply its lessons."—Booklist
America's #1 progressive radio host looks at how elites have long tried to disenfranchise citizens—particularly people of color, women, and the poor—and shows what we can do to ensure everyone has a voice in this democracy.
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”—such as the poor, women, and people of color—from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
America's #1 progressive radio host looks at how elites have long tried to disenfranchise citizens—particularly people of color, women, and the poor—and shows what we can do to ensure everyone has a voice in this democracy.
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”—such as the poor, women, and people of color—from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
"Hartmann's history of voter suppression in America is necessary information given current news about voter registration purges and redistricting...a particularly timely topic for an election year, and anyone who is seriously concerned about the survival of American democracy will want to read this book and apply its lessons."-Booklist
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”-such as the poor, women, and people of color-from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
In today's America, only a slim majority of people register to vote, and a large percentage of registered voters don't bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it's a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people”-such as the poor, women, and people of color-from voting while making it more convenient for the wealthy and white. But he also lays out a wide variety of simple, commonsense ways that we the people can fight back and reclaim our right to rule through the ballot box.
Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine)
Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century
Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself
Foreword by Jim Collins, author of Good to Great
Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine)
Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century
Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself
Foreword by Jim Collins, author of Good to Great
PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.
Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, writes Mauro Porcini at the beginning of this extraordinary book.
It is in part a memoir by one of the world's leading designers-the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first-not only the people we innovate for but also the people who lead the innovation process.
Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them.
Some are qualities you might expect-the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.
Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, writes Mauro Porcini at the beginning of this extraordinary book.
It is in part a memoir by one of the world's leading designers-the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first-not only the people we innovate for but also the people who lead the innovation process.
Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them.
Some are qualities you might expect-the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.
PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.
Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, writes Mauro Porcini at the beginning of this extraordinary book.
It is in part a memoir by one of the world's leading designers-the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first-not only the people we innovate for but also the people who lead the innovation process.
Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them.
Some are qualities you might expect-the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.
Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, writes Mauro Porcini at the beginning of this extraordinary book.
It is in part a memoir by one of the world's leading designers-the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first-not only the people we innovate for but also the people who lead the innovation process.
Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them.
Some are qualities you might expect-the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.
PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini - PepsiCo's and 3M's first ever chief design officer - says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being.
In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini - PepsiCo's and 3M's first ever chief design officer - says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being.