The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.



Decades of teaching and reinforcing shareholder return as the single objective function of a well-run business has resulted in corporations focused entirely on quarterly profits and rewarding short-term-oriented investors. This has been at the expense of employees, long-term vision, and stewardship of natural resources. But we are now starting to see social forces and public expectations giving shape to a new kind of business ethic, as reflected in the Business Roundtable's 2019 Statement on the Purpose of a Corporation.
Judy Samuelson, vice president at the Aspen Institute, lays out six new rules that can help a business free itself from the tyranny of shareholder primacy and become an active force for solving the world's problems:
1. Reputation, trust, loyalty, and other intangibles drive real business value
2. Businesses serve many objectives beyond shareholder value
3. Corporate responsibilities extend far outside the business gates
4. Employees are allies, not expenses
5. Culture is king and talent rules
6. Co-create with your competitors to win
These new rules create real value and have the staying power to reverse decades of value-destroying decisions in business.

Based on Bill Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ‘80s and a businessman who founded a number of successful companies beginning in the ‘90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started.

Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each—knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true—just look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check—a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.

The only book on raising startup capital written by a professional who has himself raised over a billion dollars that goes deeper into the standard "how-to" process of raising capital to highlight and reveals those hidden factors that no one but a true insider would know to look for.

Avoid the speed trap! Discover how changemakers can find lasting solutions to urgent social problems through a proven 5-step process for listening thoughtfully, building broad support, and exploring unconventional options.


Society celebrates leaders who promise fast, easy solutions to the world's problems—but quick fixes are just mirages that fade, leaving us with the same broken systems. The truth is, effective social change happens through slow, intentional actions. The author, a globally acclaimed social entrepreneur, offers a 5-step process for taking the slow lane to change-the lane that gets you to the right place faster:

• Listening—Listen to build trust, which can change hearts and minds and allow for something new to emerge.
• Holding the urgency—Accept that even in moments of crisis you can move only at the speed of trust instead of rushing into action.
• Sharing the agency—Create an inclusive environment where everyone can lead.
• Healing democracy—Build bridges that allow marginalized people to participate.
• Maintaining curiosity—Be inspired by nontraditional sources.

Using dozens of examples—prison reform in England, urban development in Venezuela, healthcare in the Navajo Nation, early childhood education in New York, and many more—The Slow Lane shows how, by following the principles taught in this book, readers can create lasting change.

Avoid the speed trap! Discover how changemakers can find lasting solutions to urgent social problems through a proven 5-step process for listening thoughtfully, building broad support, and exploring unconventional options.


Society celebrates leaders who promise fast, easy solutions to the world's problems—but quick fixes are just mirages that fade, leaving us with the same broken systems. The truth is, effective social change happens through slow, intentional actions. The author, a globally acclaimed social entrepreneur, offers a 5-step process for taking the slow lane to change-the lane that gets you to the right place faster:

• Listening—Listen to build trust, which can change hearts and minds and allow for something new to emerge.
• Holding the urgency—Accept that even in moments of crisis you can move only at the speed of trust instead of rushing into action.
• Sharing the agency—Create an inclusive environment where everyone can lead.
• Healing democracy—Build bridges that allow marginalized people to participate.
• Maintaining curiosity—Be inspired by nontraditional sources.

Using dozens of examples—prison reform in England, urban development in Venezuela, healthcare in the Navajo Nation, early childhood education in New York, and many more—The Slow Lane shows how, by following the principles taught in this book, readers can create lasting change.

Avoid the speed trap! Discover how changemakers can find lasting solutions to urgent social problems through a proven 5-step process for listening thoughtfully, building broad support, and exploring unconventional options.


Society celebrates leaders who promise fast, easy solutions to the world's problems-but quick fixes are just mirages that fade, leaving us with the same broken systems. The truth is, effective social change happens through slow, intentional actions. The author, a globally acclaimed social entrepreneur, offers a 5-step process for taking the slow lane to change-the lane that gets you to the right place faster:

• Listening-Listen to build trust, which can change hearts and minds and allow for something new to emerge.
• Holding the urgency-Accept that even in moments of crisis you can move only at the speed of trust instead of rushing into action.
• Sharing the agency-Create an inclusive environment where everyone can lead.
• Healing democracy-Build bridges that allow marginalized people to participate.
• Maintaining curiosity-Be inspired by nontraditional sources.

Using dozens of examples-prison reform in England, urban development in Venezuela, healthcare in the Navajo Nation, early childhood education in New York, and many more-The Slow Lane shows how, by following the principles taught in this book, readers can create lasting change.

Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and international reach, they claim, make them more efficient and profitable, better able to deliver value, and an uncontested boon for the job market. According to the big boys, locally owned small businesses are simply quaint remnants of the past, unable to compete in the global economy. But in ,em>The Small-Mart Revolution, Michael Shuman shows that the benefits these mega-stores and huge corporations supposedly deliver to communities are illusory. Crunch the numbers and you'll find that locally owned businesses turn out to be much more reliable generators of good jobs, economic growth, tax dollars, community wealth, charitable contributions, social stability, and political participation. Unlike their global competitors, they do this without massive tax breaks and subsidies that often put local economies in a permanent hole. Plus, contrary to popular belief, local businesses are competitive with the multinationals--and gaining ground every day. Shuman highlights numerous trends that are making the old "bigger is better" economies of scale argument obsolete, and he describes a variety of innovative strategies these businesses are using to successfully compete with their over-sized competitors. He also shows how consumers, investors, and policymakers can support their own communities by "going local." The Small-Mart Revolution offers a robust alternative to "go-go" globalization, one that nurtures the creative capacities of local businesses and enables communities everywhere to thrive.

Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and international reach, they claim, make them more efficient and profitable, better able to deliver value, and an uncontested boon for the job market. According to the big boys, locally owned small businesses are simply quaint remnants of the past, unable to compete in the global economy.

But in The Small-Mart Revolution, Michael Shuman shows that the benefits these mega-stores and huge corporations supposedly deliver to communities are illusory. Crunch the numbers and you'll find that locally owned businesses turn out to be much more reliable generators of good jobs, economic growth, tax dollars, community wealth, charitable contributions, social stability, and political participation. Unlike their global competitors, they do this without massive tax breaks and subsidies that often put local economies in a permanent hole. Plus, contrary to popular belief, local businesses are competitive with the multinationals--and gaining ground every day. Shuman highlights numerous trends that are making the old "bigger is better" economies of scale argument obsolete, and he describes a variety of innovative strategies these businesses are using to successfully compete with their over-sized competitors. He also shows how consumers, investors, and policymakers can support their own communities by "going local." The Small-Mart Revolution offers a robust alternative to "go-go" globalization, one that nurtures the creative capacities of local businesses and enables communities everywhere to thrive.

Current responses to our most pressing societal challenges—from poverty to ethnic conflict to climate change—are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response. Social labs bring together a diverse a group of stakeholders—not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience—as well as drawing from cutting-edge research in complexity science, networking theory, and sociology—to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.

Current responses to our most pressing societal challenges—from poverty to ethnic conflict to climate change—are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response.

Social labs bring together a diverse a group of stakeholders—not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience—as well as drawing from cutting-edge research in complexity science, networking theory, and sociology—to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.

This is the first book on social laboratories, a new methodology for addressing complex societal challenges. The book includes case examples of how this new methodology has proven successful over the past decade in bringing people together in many nations to make breakthroughs in solving such problems as poverty, ethnic conflict, and environmental issues.

This no-nonsense guide to social intelligence for project managers gives you a step-by-step process for building a bulletproof project team—no matter what gaps exist in personality, geography, culture, or communication style.

High-performing teams don't happen by magic. You need processes that are designed in a socially intelligent way if your team is going to overcome the modern world's tough challenges with coordination. To be a star project manager, you have to communicate with people in their individual learning styles, provide accountability in ways that won't be demotivating, and run meetings and minutes that people won't tune out. Your processes must be constructed in ways that respect the complex realities of social dynamics step by step.

You have to know your team before you can motivate them, and you have to motivate them before you can manage them. In this book are foolproof techniques to make sure your team connects with you, each other, and everyone they need to get the job done. After all, a team should be more than the sum of its parts—and it's up to the project manager to provide the glue that holds it all together.