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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, The New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move-you can even become one of them-but you have to know how.
With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer-you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, The New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move-you can even become one of them-but you have to know how.
With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer-you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.
Acquire the leadership skills that are the hallmark of the successful project manager!
Project management is often defined by processes and methodology, but projects are accomplished by people. Successfully leading those people is the core of a project manager's job. Even the seasoned project manager will encounter situations that present unique leadership challenges.
Bernardo Tirado offers a clear path to help develop leadership skills within the project management framework. Using a hands-on, practical approach, he presents a model for taking any project manager's leadership skills to the next level. His model focuses on techniques to develop and apply three areas of awareness—self-awareness, awareness of team dynamics, and organizational or “political” awareness. The first three parts of the book provide tools for understanding and influencing behavior and the last part brings the three types of awareness together in a case study.
Exercises throughout make the book interactive and offer a continual assessment of the reader's progress.
Project management is often defined by processes and methodology, but projects are accomplished by people. Successfully leading those people is the core of a project manager's job. Even the seasoned project manager will encounter situations that present unique leadership challenges.
Bernardo Tirado offers a clear path to help develop leadership skills within the project management framework. Using a hands-on, practical approach, he presents a model for taking any project manager's leadership skills to the next level. His model focuses on techniques to develop and apply three areas of awareness—self-awareness, awareness of team dynamics, and organizational or “political” awareness. The first three parts of the book provide tools for understanding and influencing behavior and the last part brings the three types of awareness together in a case study.
Exercises throughout make the book interactive and offer a continual assessment of the reader's progress.
Acquire the leadership skills that are the hallmark of the successful project manager!
Project management is often defined by processes and methodology, but projects are accomplished by people. Successfully leading those people is the core of a project manager's job. Even the seasoned project manager will encounter situations that present unique leadership challenges.
Bernardo Tirado offers a clear path to help develop leadership skills within the project management framework. Using a hands-on, practical approach, he presents a model for taking any project manager's leadership skills to the next level. His model focuses on techniques to develop and apply three areas of awareness—self-awareness, awareness of team dynamics, and organizational or “political” awareness. The first three parts of the book provide tools for understanding and influencing behavior and the last part brings the three types of awareness together in a case study.
Exercises throughout make the book interactive and offer a continual assessment of the reader's progress.
Project management is often defined by processes and methodology, but projects are accomplished by people. Successfully leading those people is the core of a project manager's job. Even the seasoned project manager will encounter situations that present unique leadership challenges.
Bernardo Tirado offers a clear path to help develop leadership skills within the project management framework. Using a hands-on, practical approach, he presents a model for taking any project manager's leadership skills to the next level. His model focuses on techniques to develop and apply three areas of awareness—self-awareness, awareness of team dynamics, and organizational or “political” awareness. The first three parts of the book provide tools for understanding and influencing behavior and the last part brings the three types of awareness together in a case study.
Exercises throughout make the book interactive and offer a continual assessment of the reader's progress.
Increase Project Value = Attain the Goal
Maximizing project value is about optimizing the tradeoff between project value and business value, two values that are constantly in tension between the project manager and the project sponsor. In this book the author brings his wealth of experience in project management to demonstrate how to increase a project's value and ultimately contribute to the attainment of business goals
From exploring the nature of “value,” as tangible resources and moral or ethical attributes, to how best to approach decision-making, the book offers thorough coverage of this essential aspect of project management. The tools and methods the author describes include:
• Building the business case
• Using a project balance sheet
• Employing earned value
• Introducing game theory for optimizing strategies
This valuable reference should be on the desk of every project sponsor, business stakeholder, project manager, portfolio manager, project practitioner, and functional manager.
Maximizing project value is about optimizing the tradeoff between project value and business value, two values that are constantly in tension between the project manager and the project sponsor. In this book the author brings his wealth of experience in project management to demonstrate how to increase a project's value and ultimately contribute to the attainment of business goals
From exploring the nature of “value,” as tangible resources and moral or ethical attributes, to how best to approach decision-making, the book offers thorough coverage of this essential aspect of project management. The tools and methods the author describes include:
• Building the business case
• Using a project balance sheet
• Employing earned value
• Introducing game theory for optimizing strategies
This valuable reference should be on the desk of every project sponsor, business stakeholder, project manager, portfolio manager, project practitioner, and functional manager.
Everyone hates asking for help. We're afraid of seeming weak. We think it's an admission of failure. We simply don't know how. So instead we continue to struggle on alone with both day-to-day burdens and serious crises. But, as Nora Klaver shows, we make things much harder on ourselves by not reaching out. Through engaging, often humorous personal stories, Klaver examines why we don't ask for help and shows how changing this counter-productive mindset can enrich us emotionally and spiritually, boost our confidence, and strengthen our relationships.
Mayday! details a 7-step process that takes the fear and intimidation out of asking for help. You'll learn what to ask for, whom to ask, how to ask, and when and where to ask. Chock full of illustrative exercises and real-life examples, Mayday! empowers you to get the help you need and deserve both at work and in your personal life.
Mayday! details a 7-step process that takes the fear and intimidation out of asking for help. You'll learn what to ask for, whom to ask, how to ask, and when and where to ask. Chock full of illustrative exercises and real-life examples, Mayday! empowers you to get the help you need and deserve both at work and in your personal life.
Mayday! Asking for Help in Times of Need shows how to make the intimidating but potentially rewarding process of asking for help far less daunting. Using an inviting conversational style sprinkled with humor and personal stories, M. Nora Klaver first delves deeply into the social and psychological factors that keep us in isolation and then lays out a straightforward process for cultivating a mindset that will accept and invite help at home and at work. Using exercises and examples, she explains how to figure out what to ask for, whom to ask, how to ask, and when and where to ask.
Besides making our lives easier, Klaver shows that asking others for help can be an emotionally and spiritually enriching experience, one that, surprisingly, will end up making us feel more confident and will strengthen our relationships. Drawn from her twenty years of experience as both a personal and a Fortune 100 executive coach, Mayday! is the first book to fully integrate the body, mind, and emotions in a truly effective step-by-step approach to getting the help we need.
Philanthropic NGOs, foundations, and corporations face endlessly competing needs when deciding to invest or donate for maximum social impact. This book fills an enormous gap by providing a system to measure, operationalize, and improve any organization's impact investments.
Philanthropic NGOs, foundations, and corporations face endlessly competing needs when deciding to invest or donate for maximum social impact. This book fills an enormous gap by providing a system to measure, operationalize, and improve any organization's impact investments.
Philanthropic NGOs, foundations, and corporations face endlessly competing needs when deciding to invest or donate for maximum social impact. This book fills an enormous gap by providing a system to measure, operationalize, and improve any organization's impact investments.
This practical, comprehensive guide to designing and running more effective meetings will result in less time wasted, more collaborative decision-making, and measurably improved business outcomes.
There's nothing more frustrating than an unproductive meeting—except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings—in person or online—without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by
• Empowering readers to help their groups create, innovate, and break through the barriers of miscommunication, politics, and intolerance
• Making it easier for them to help others forge consensus and shared understanding
• Providing them with proven agenda steps, tools, and detailed procedures
Readers will learn how to resolve or manage common problems, inspire creativity, and transfer ownership to their meeting participants while managing interpersonal conflicts and other disruptions that arise. In a world of back-to-back meetings, this book explains the how-to details behind game-changing tools and techniques.
There's nothing more frustrating than an unproductive meeting—except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings—in person or online—without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by
• Empowering readers to help their groups create, innovate, and break through the barriers of miscommunication, politics, and intolerance
• Making it easier for them to help others forge consensus and shared understanding
• Providing them with proven agenda steps, tools, and detailed procedures
Readers will learn how to resolve or manage common problems, inspire creativity, and transfer ownership to their meeting participants while managing interpersonal conflicts and other disruptions that arise. In a world of back-to-back meetings, this book explains the how-to details behind game-changing tools and techniques.
This practical, comprehensive guide to designing and running more effective meetings will result in less time wasted, more collaborative decision-making, and measurably improved business outcomes.
There's nothing more frustrating than an unproductive meeting—except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings—in person or online—without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by
• Empowering readers to help their groups create, innovate, and break through the barriers of miscommunication, politics, and intolerance
• Making it easier for them to help others forge consensus and shared understanding
• Providing them with proven agenda steps, tools, and detailed procedures
Readers will learn how to resolve or manage common problems, inspire creativity, and transfer ownership to their meeting participants while managing interpersonal conflicts and other disruptions that arise. In a world of back-to-back meetings, this book explains the how-to details behind game-changing tools and techniques.
There's nothing more frustrating than an unproductive meeting—except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings—in person or online—without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by
• Empowering readers to help their groups create, innovate, and break through the barriers of miscommunication, politics, and intolerance
• Making it easier for them to help others forge consensus and shared understanding
• Providing them with proven agenda steps, tools, and detailed procedures
Readers will learn how to resolve or manage common problems, inspire creativity, and transfer ownership to their meeting participants while managing interpersonal conflicts and other disruptions that arise. In a world of back-to-back meetings, this book explains the how-to details behind game-changing tools and techniques.